SEO Information

SEO and the Outsourcing of Inbound Link Building


Search Engine Optimization nowadays has a lot to do with building inbound links to your website. Building inbound links is a cumbersome tasks and webmasters have always been looking for shortcuts to do this. Webmasters buy links (as advertising as an example) or contact other webmasters to exchange links with them. The need for inbound links has created a new business opportunity in the search engine optimization industry. The outsourcing of link building emerged from the fact that many inbound links mean a high search engine ranking and/or a high Google PageRank.

There are many different ways of building inbound links. Outsourcing this tasks can save the webmaster a lot of time but it comes with a price tag. Businesses offering to take over the link building process often maintain and operate a large network of domains and websites and just add 'your' link to their sites. These sites are often referred to as link farms.

Others buy links on 3rd party websites for you. They often have build up a portfolio of websites/webmasters they work with. The quality of these links is often questionable and a long-term benefit does not exist. It either continues to cost the webmaster money to keep the links alive or his website might get punished by Google and other search engines if the linking websites are recognized as part of commercial search engine spamming. Punished means that either the link to a site does not have any value at all or depending on the situation the site linked to gets removed from the search engine index (worse case scenario) if other factors are involved that lead to the conclusion that search engine spamming is going on.

Outsourcing of link building also takes away the control of who is linking to a website from the webmaster. The webmaster usually just pays for X number of links but there is no option to have industry related websites link to his site (= increased value of a link). It is also difficult to verify how many links to a website have really been established from the service provider. Another difficulty is to verify how long the established links are staying in place. The danger of being over-charged is very high.

Since link building has become a profitable business opportunity search engines are aware of what is going on and are putting countermeasures in place. These are not things visible to the webmaster or explained on the search engines website. These are factors that are worked into the algorithm. Search engines use the human control factor more and more often to increase the value of the search index. Chances are that if a webmaster uses an outsourced link building strategy that at one point the campaign value goes south (turns sour).

Inbound link building should be an organic process that shows a slowly increasing number of links pointing to a certain website. Getting a high number of inbound links within a very short period will raise a warning flag at search engines. Honest webmasters will stay away from these tactics to avoid putting the success of a website at risk when there are better ways of building inbound links.

About the Author

Christoph Puetz is a successful entrepreneur and international book author. Examples of his search engine optimization work can be found at Small Business Blog, Highlands Ranch, Colorado and at Vitamin C.

The article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links. These links must be clickable.


MORE RESOURCES:

Forbes

4 Tips To Ensure Your Website Design & SEO Is Done Right
Forbes
At our digital agency, we work with clients across industries to design and develop websites that are built with SEO best practices in mind. Our marketing strategists are involved in design and redesign projects from the beginning, collaborating with ...



Search Engine Land

An integrated approach: From SEO to PPC and beyond
Search Engine Land
Wil Reynolds's background commanded the audience's attention from the get-go with a story that is still relatively unusual in the marketing world. Originally an SEO expert who turned to PPC, Reynolds suggested that the notion of switching between ...



Search Engine Journal

Smarter Content with SEO: Staying Ahead of Mobile & Desktop Shifts
Search Engine Journal
As SEO and content marketing converge, content performance has become a focal point for many organizations. Understanding your audiences' multi-device habits is a critical step to implementing a content strategy to best reach and address consumers ...
What is SEO now?Coast Digital (blog)
5 Things You Need To Do On Your Website Right NowMintTwist Blog (blog)

all 6 news articles »


Express.co.uk

North Korean spy, 90, begs to return to Pyongyang to die - despite being born in the South
Express.co.uk
But Seo is ineligible to return to the North after signing a loyalty pledge to the South to secure his release from prison, obtaining citizenship as a result. South Korea repatriated 60 former longterm prisoners in 2000, meaning Seo is no longer able ...
The story of Seo Ok-Ryol, the spy who came in from the NorthHindustan Times

all 2 news articles »


Forbes

Is Keyword Density Still Important In SEO?
Forbes
I demystify SEO and online marketing for business owners. Opinions expressed by Forbes Contributors are their own. Is Keyword Density Still Important In SEO? Pexels.com. Is Keyword Density Still Important In SEO? Before 2011, keyword inclusion in your ...

and more »


MarketingProfs.com (subscription)

The 40 Most Common SEO Mistakes [Infographic]
MarketingProfs.com (subscription)
To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages. The researchers examined how each site and each page performed in terms of search crawlability, technical SEO, and on-page SEO.



soompi

BTS Talks About Seo Taiji Calling Them Sons
soompi
On September 21, BTS were guests on SBS PowerFM's “2 O'Clock Escape Cultwo Show” (hereafter referred to as “Cultwo Show”) to promote their new album “Love Yourself: Her.” During the radio show, the group was asked about their special collaboration ...



Entrepreneur

The 7 Top Skills You Need to Be Good at SEO - Entrepreneur
Entrepreneur
At the core of every SEO campaign is at least one person calling the shots. Does he (or she) have what it takes?
SEO or PPC - Which Provides Better Value? - Business 2 CommunityBusiness 2 Community

all 5 news articles »


allkpop

BTS describes their unique father-son relationship with the ... - Allkpop
allkpop
The September 21 broadcast of SBS Power FM's 'Cultwo Show' welcomed BTS on the air where the popular idol group talked about their unique father-son ...

and more »


NBC Boston

Ben McKenzie and Lifestyle Expert Danny Seo on Harry
NBC Boston
Supermodel Adriana Lima, host of the new competition series "American Beauty Star," stopped by as well. Also, “Naturally, Danny Seo” host Danny Seo shared the must-have healthy lifestyle products of the season and celebrity makeup artist Mally Roncal ...


Google News

home | site map
© 2006