![]() | |
![]() | |
![]() |
SEO Information |
|
![]() |
SEO and the Outsourcing of Inbound Link Building
Search Engine Optimization nowadays has a lot to do with building inbound links to your website. Building inbound links is a cumbersome tasks and webmasters have always been looking for shortcuts to do this. Webmasters buy links (as advertising as an example) or contact other webmasters to exchange links with them. The need for inbound links has created a new business opportunity in the search engine optimization industry. The outsourcing of link building emerged from the fact that many inbound links mean a high search engine ranking and/or a high Google PageRank. There are many different ways of building inbound links. Outsourcing this tasks can save the webmaster a lot of time but it comes with a price tag. Businesses offering to take over the link building process often maintain and operate a large network of domains and websites and just add 'your' link to their sites. These sites are often referred to as link farms. Others buy links on 3rd party websites for you. They often have build up a portfolio of websites/webmasters they work with. The quality of these links is often questionable and a long-term benefit does not exist. It either continues to cost the webmaster money to keep the links alive or his website might get punished by Google and other search engines if the linking websites are recognized as part of commercial search engine spamming. Punished means that either the link to a site does not have any value at all or depending on the situation the site linked to gets removed from the search engine index (worse case scenario) if other factors are involved that lead to the conclusion that search engine spamming is going on. Outsourcing of link building also takes away the control of who is linking to a website from the webmaster. The webmaster usually just pays for X number of links but there is no option to have industry related websites link to his site (= increased value of a link). It is also difficult to verify how many links to a website have really been established from the service provider. Another difficulty is to verify how long the established links are staying in place. The danger of being over-charged is very high. Since link building has become a profitable business opportunity search engines are aware of what is going on and are putting countermeasures in place. These are not things visible to the webmaster or explained on the search engines website. These are factors that are worked into the algorithm. Search engines use the human control factor more and more often to increase the value of the search index. Chances are that if a webmaster uses an outsourced link building strategy that at one point the campaign value goes south (turns sour). Inbound link building should be an organic process that shows a slowly increasing number of links pointing to a certain website. Getting a high number of inbound links within a very short period will raise a warning flag at search engines. Honest webmasters will stay away from these tactics to avoid putting the success of a website at risk when there are better ways of building inbound links. About the Author Christoph Puetz is a successful entrepreneur and international book author. Examples of his search engine optimization work can be found at Small Business Blog, Highlands Ranch, Colorado and at Vitamin C. The article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links. These links must be clickable.
MORE RESOURCES: 6 Easy But Stupid SEO Tactics You Must Avoid Search Engine Journal 12 Ways to Build a Winning SEO Strategy on a Small Budget Search Engine Journal 5 SEO Wives' Tales That Won't Go Away Practical Ecommerce Coaching SEO To Win Forbes Why Technical SEO & On-Site SEO Are Rarely Enough Search Engine Journal The 8 Benefits of SEO for Ecommerce Practical Ecommerce Google Introduces Beta Explanations that Can Explain Smaller Issues with SEO Marketing Campaigns Inc. Local SEO Strategy Guide: How to Rank Where It Counts Search Engine Journal 8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal Google’s John Mueller: Never Blindly Follow Big Sites’ SEO Search Engine Journal How to Make SEO Happen in 2020 Practical Ecommerce The five trends defining SEO and content marketing careers Marketing Week Why SEO is Important for Your Business Business 2 Community WordPress SEO Beyond the Basics: 8 Things You Must Do Next Search Engine Journal How to Monitor SEO Topic Clusters, Silos Practical Ecommerce Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal Managing Successful SEO Migrations Search Engine Journal John Mueller Surprises with Answer to a Negative SEO Question Search Engine Journal Why SEO is an Essential Puzzle of Digital Marketing Business 2 Community Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO Search Engine Land Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360 How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns - Search Engine Journal How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns Search Engine Journal How Does SEO Work? JumpFly PPC Advertising News Podcasts & SEO: How to Make Your Podcast SEO-Friendly Search Engine Journal Machine Learning & SEO: Where Are We Now? - Machine Learning Times - machine learning & data science news The Predictive Analytics Times Patent: Google Going Old School with Local SEO, But In A New Way Search Engine Journal What is Data Driven SEO? GISuser.com 30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 MediaPost Communications Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST] Search Engine Journal Gary Illyes Teaches SEO With SEO Periodic Table :) Search Engine Roundtable Conductor Extracts Itself from WeWork Search Engine Journal SEO Trends to Look Forward to in 2020 IMC Grupo How to Dominate SERPS by Focusing on Topics Instead of Keywords Search Engine Journal Sr. Manager, SEO job with NBCUniversal, Inc. | 407143 mediabistro.com The Most Effective Link-Building Strategies According to SEO Experts MarketingProfs.com Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search Search Engine Land VLCC awards social media and SEO duties to Imarti Media Best Media Info The Best Free SEO Tools to Increase Your Rankings Entrepreneur 7 SEO best practices you should be doing regardless of what Google says Search Engine Land What Does It Mean to ‘Do SEO’? Search Engine Journal SEO myths busted by an ex-Googler Search Engine Land Han Seo Hee states that Jung Da Eun is violent and abusive, reveals her bruised arms and hands allkpop My experience with SEO Practical Ecommerce 6 SEO Tips to Benefit Any Business Entrepreneur 7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal Why Having a User-First Approach to SEO Is Important Search Engine Journal Can SEO Be Made Predictable? Search Engine Journal SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal Focus More Or Local SEO To Increase Local Engagement Promotion World 6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal The High Cost of Ignoring SEO Practical Ecommerce Ongoing Education: Your Secret to SEO Success Search Engine Journal 7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur After red card, Vietnam coach Park Hang-seo argues with Indonesia fans in stands at SEA Games 2019 FOX Sports Asia 5 Easy SEO Wins with Powerful Results Search Engine Journal Poll: After The SEO Audit; Next Steps Search Engine Roundtable 3 Places for SEO Beginners to Focus Their Time Search Engine Journal 10 Ebooks About SEO You Should Download & Read Now Search Engine Journal Seo Ye Ji being considered for female lead opposite Kim Soo Hyun in 'I'm a Psycho But It's Okay' allkpop Park Hang-seo magic goes on in Hanoi Dong-A Ilbo 5 On-Site SEO Factors That Matter Most Search Engine Journal 7 SEO 'Rules' to Ignore for Ecommerce Practical Ecommerce What's the Value of SEO? Practical Ecommerce Should you do 100% of your SEO in-house? Search Engine Land |
![]() |
![]() |
![]() |
RELATED ARTICLES
5 Simple Steps to Great Search Engine Rankings Having your website rank well in the major search engines is crucial to a successful Internet business. However, the information on doing so, which abounds on the Internet, can be perceived as complex and contradictive. Creating Search Engine Friendly Web Sites With tons of competition and copycats online, you need a trustworthy search engine expert to help you tackle the competition and outdo your competitors in internet sales. There are many ways to go about killing the competition online and as long as it is honest work by your search engine guy, your web site will reap profits from it. 10 Minutes to Your Google Sitemap Google's calling your name.. Beyond Hits! Your Website visitor reports are a goldmine of information. If you don't review these on a regular basis, you can't fully evaluate the return on your Web investment. How To Get Listed in Yahoo! Getting listed in Yahoo! (The Very Top Search Engine/Index) is a lot like getting a date with the most beautiful girl in high school - often all you have to do is ask PROPERLY. I can make that statement because I have NEVER submitted a site to Yahoo! that wasn't listed. Search Engine Optimization (SEO) - Fix Your OnPage! Search Engine Optimization (SEO) is something you should be aware of before creating a site. Make sure you've done careful researches on the best keywords to use. What are the Benefits Of Submitting To Directories? Increasing your web traffic and rank in search engines is probably one of your major goals, at least as far as your online business is concerned. One great way to increase your traffic and weight in the search engines is to submit to directories. Keyword Density And How To Use It To Keep Traffic Flowing To Your Site! Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to the business.One of the easiest, least expensive and most effective ways to get visitors is via a concept called 'Keyword Density'. Googles Back Door... Get Your Website Indexed Quicker! It's the buzz word's going across the internet marketing guru's strategy platform at the moment?Google's Sitemap to index your web pages within days if not hours.This new system will revolutionize how marketers will now be able to submit an xml file of their website pages direct to Google and work along side the mega giant search engine to provide detailed information regarding the total amount of your websites pages and how often they are updated. The Other Side of the Search Gods Abracadabra! Thousands of servers .. Search Wars! - MSNs Opening Salvo With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google. Your Website Title Could Be Costing You Money Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on most of the major search engines. SEO for CEOs - Search Engine Optimization Unmasked for CEOs If you're like most other CEOs, the term "search engine optimization" will mean very little. Either that or it means expense! But it doesn't have to be that way? If you feel like you're standing in a dark room handing money to strangers to get you in the search engines, then this article is for you. Use Keyword Articles for Search Engine Optimization Search engine optimization is very important for your online business if you are interested in staying in business. The reason for this is most of the time the large search engines direct traffic to your website, however your website must include what the search engine is looking for in order for your web page to be returned as a result. How to Top Google by Writing Articles Search engines determine their rankings based on two things: Is your site relevant? (Optimized for certain keywords) Is your site important? (Many links back to your site from other sites) Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you're competing against (and how hard they're trying). When SEO Takes the Value out of a Website Every webmaster would like to see his/her website to be the number 1 search result returned in search engines. A number 1 spot in Google pretty much guarantees loads of traffic to a website which can then materialize in high revenue for the website owner. Search Engine Traffic: Winning With Content Targeted traffic is the lifeblood of any online business. The best source of free-targeted traffic to your site is the search engines. Straight Talk on Search Engine Optimization To get your website listed well in the major search engines, you have to perform search engine optimization (SEO). . Building Link Popularity with Topical Articles One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world--other sites have to point back to you. A Three Day Marketing Plan for Better Google Rankings If you're reading this article, you've probably discovered that simply building a website is not enough to ensure success with your small business. Competition on the web is fierce. ![]() |
home | site map |
© 2006 |