SEO Information

All About Google


If you read The Search Engine Showdown, you know Google is my favourite search engine. Why? Google always offers the most results for any given search (they currently have over 8 billion pages indexed), it's faster than the Audi Quattro we test drove this morning, and 9 times out of ten, in my experience, all the front page results are relevant to my search. In fact, I usually find what I'm looking for within the first few sites listed. I also really respect the fact that two college kids started it (kinda like Abalone Designs!) and that those two college kids seem not to have forgotten where they came from. If you check out the images at Google's press center (http:// www.google.com/press/images.html) and scroll down to the Everyday Life Inside Google section, you'll get a feeling that life at Google is fun.

Google is the most used search engine on the web. In May, 2004, 36.8% of all searches on the web were done using Google. Also during that month, Google powered 54% of all searches done on the web (Read more about these figures here).

Google owes their success to their mind-boggling algorithm. This intricate formula sucks in a web page, considers its keyword density, its link popularity, domain name, how often it is updated, the amount of content in the site, and a myriad of other things that few know and spits out a number called PageRank. There is absolutely no way to be sure how to get your site to number one on Google, but there are a few things that we know can help:

Make sure your site is well organized, visitor friendly and useful. Google seems to like sites that are listed in the Open Directory Project, and my theory is that it's because the Open Directory Project is human edited. This means real human eyes have looked at each site that is included in the directory and deemed it useful in some way or another. If your site has a link on The Open Directory Project, you're on the right track.

Avoid "spamming". Spamming refers to many different things. If you add keywords to your site that are out of context or hidden from plain view, it's considered spamming. Resubmitting your site to Google can be looked upon as spamming. The basic principal is to make sure every page on your site is professional looking, clean, organized and has its own unique information to offer.

Try to trade links with good quality sites that you like, 'cause if you like them, chances are they have something to offer and Google will recognize that. The more good quality sites around the web that have links pointing to your site, the higher your link popularity will be.

Stay away from hi-tech sites unless you offer an alternative. ie. If your site has been designed in Flash, try to offer a plain HTML version of the site. Google can index flash but it's not likely that it will be indexed well, and your ranking will suffer. Frames are also a no-no. Although Google can index framed sites as well, again, the ranking can suffer and more importantly, frames are universally recognized in our industry as hideous!

Keep the content on each page to a decent level. You don't want too much content, but you definitely do not want too little. A good way to judge what a good content level is, is to search for the #1 ranking site for the keywords you wish to target, and see how much content they have. Make your content keyword-rich, but don't make it so full of keywords that it sounds ridiculous to visitors. You want to keep the visitors you get from Google, right?

Google almost always offers you the best resource for your query due to the fact that all of these things matter to them. They are also always trying to find ways to improve on the Google Algorithm so they can continue to offer us the best service. Every once in a while we hear about this new search engine and that new search engine, but no one seems to have been able to catch up. As long as this remains true, these simple tips will be applicable.

Courtney Heard is the founder of Abalone Designs, an Internet Marketing and SEO company in Vancouver, Canada. She has been involved in web development and marketing since 1995 and has helped start several businesses since then in the Vancouver area. More of Courtney's articles are available at http://www.abalone.ca/resources/.


MORE RESOURCES:
SEO: Can Ecommerce Sites Win the Answer Box?  Practical Ecommerce

Think ecommerce sites can't win Google's answer box? Think again. But do top shopping sites even win for answer boxes for their own brands? Find out here.


The real-time SEO shift: Research, ranking and recommendations  Search Engine Land

Evolving consumer expectations driven by the breakneck speed of technological advancements are pushing marketing teams to the brink. Companies of all ...


The Best Free SEO Tools to Increase Your Rankings  Entrepreneur

You don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.


Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)  Search Engine Land

For Cars.com, the popular automotive marketplace, the March 2019 core update was good: the company has seen a 49% increase in search visibility since.


SEO Guide to Angular: Everything You Need to Know  Search Engine Journal

Learn how to optimize your Angular website for search engine crawling, rendering and indexing in this technical SEO guide.


How startups can use Amazon's SEO best practices to dominate new shopping verticals  TechCrunch

Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer shopping ...


How to Approach Content Creation for SEO [PODCAST]  Search Engine Journal

Discover a three-step framework for creating a sustainable *content* strategy for search and how to analyze *content* that Google favors.


The London SEO Community Is Special  Search Engine Roundtable

I am sitting here in the London airport waiting for my flight out and I keep thinking how amazing the SEO and SEM industry and community is here in London.


7 SEO best practices you should be doing regardless of what Google says  Search Engine Land

In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...


10 Chicago SEO & SEM Agencies To Know  Built In Chicago

Chicago is home to a large selection of top-tier SEO/SEM agencies that can help. We've rounded up 10 you should know.


Here’s what you need to know about image optimization for SEO  Search Engine Land

A lot can be said about web performance and images. This post aims to provide an overview of key aspects of image optimization to help with your SEO efforts, ...


Does Artificial Intelligence Mean SEO is Dead?  South Florida Reporter

SEO is currently changing and shifting thanks to things like Artificial Intelligence and voice searches. Do these changes mean that SEO is dead? This is a highly ...


Google: SEO Contests Are Useless and Should Be Ignored  Search Engine Journal

Google's John Mueller sounded off on SEO contests, warning people they're a waste of time and effort.


The Next Big Trends in SEO  EContent

SEO has grown to encompass much more than its original acronym, and the SERP isn't limited to ten blue links anymore. Because digital marketing strategies ...


Meet Cocolyze, the SEO Tool That REALLY Simplifies Your Work  Search Engine Journal

This post was sponsored by Cocolyze. The opinions expressed in this article are the sponsor's own. A few months ago the SEO solution, Cocolyze.com ...


What to Know About Technical SEO in 2019  Business 2 Community

A lot of businesses must maintain their visibility and relevance in a search engine box. Data is king in 2019 because people don't look on the yellow pages ...


Drive Traffic To Your Website With These 3 SEO Tips  Forbes

Your business can be impacted by an online presence, for better or for worse. Owning a website isn't enough to make a positive impact on your business, ...


11 Ways Get Maximum Efficiency from Your SEO Team’s Efforts  Search Engine Journal

Want to get the most out of your SEO team? Here are 11 tips to help maximize your team's efficiency and make sure your efforts produce results.


How Do Ads, Interstitials & Supplemental Content Affect SEO Visibility?  Search Engine Journal

Editor's note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might ...


SEO vs PPC: Which One Works Better? [Infographic]  Social Media Today

To increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and ...


Voice Marketing Starts with Smart SEO  Street Fight

Voice search is a hot topic in the search marketing world—and with good reason. Nearly 70 million American adults own one or more smart speakers, an install ...


Technically-Sound SEO Won’t Always Rank High  Business 2 Community

It's one thing to have technically sound SEO – a well-optimized site that loads quickly has image SEO in place with alt tags, descriptions, and captions, a sitemap ...


Naver SEO: Best Practices for South Korea  Search Engine Journal

Want to expand your potential audience reach in South Korea? Then you need to know these SEO best practices for your Naver search strategy.


Google launches new video series: SEO Mythbusting  Search Engine Land

Google is launching a new video series on its Webmaster YouTube channel, called “SEO Mythbusting.” The video series will feature Martin Splitt from the ...


How to Spy on Competitors with Python & Data Studio  Search Engine Journal

This Python script will allow you to scrape Google for a set of keywords and export those results into Data Studio to visualize competitor insights.


Comparing SEO to PPC  Practical Ecommerce

Search engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can't expect the immediate ...


The Complete Guide to On-Page SEO  Search Engine Journal

Search Engine Journal's ebook, The Complete Guide to On-Page SEO, tackles the top on-page SEO factors that impact your pages' visibility on the SERPs.


Your 7-Step Image SEO Survival Guide  Business 2 Community

SEO might seem complicated because there's a lot that goes into it—keyword optimization, site speed, link building, meta tag optimization. But SEO is not too ...


51% of D2C Brands Say SEO is a Top Acquisition Channel  Search Engine Journal

A report on direct-to-consumer (D2C) marketing in 2019 finds that SEO is a top acquisition channel for most brands. When asked "what are your top 3.


SEO Test Proves New GoogleBot Is Live  Search Engine Roundtable

Valentin Pletzer didn't want to just take Google's word that the new evergreen GoogleBot is live, so he tested it. In short, Google's word was the truth and the new ...


7 Methods to Research & Analyze Your Audience for SEO  Search Engine Journal

Want to up your SEO game? Here are seven methods, and some useful tools, that will help you research and analyze your audience for SEO.


WEBINAR: New Secrets to SEO Success  Ward's Auto

Thursday, June 6, 2019 | 2 PM ET/11 AM PT. 91% of shoppers don't move past page one of search results, and with search engine algorithms changing ...


SEO for Events: 5 Tips to Increase Visibility & Boost Attendance  Search Engine Journal

Here are five SEO tips to leverage the different SERP features available for events, increase visibility, and boost attendance.


2019 SEO Trends | Marketing Infographic  MarketingProfs.com

Search engine algorithms evolve continually, so marketers need to keep pace with changing search engine optimization trends. This infographic helps you do ...


How Resilience Turned A Homeless Teenager Into A Millionaire SEO Entrepreneur  Forbes

As a young teenager he Harry Sanders launched a promising tech business. When it crashed he ended up homeless and living on the streets. But his resilience ...


Why Video SEO Marketing is The Next Content Medium Powerhouse  Influencive

The line between what determines a successful marketing strategy and one that falls behind is often very thin. Cultural and generational trends fuel digital ...


User-generated content for SEO: The cost-benefit analysis you need  Search Engine Land

Reviews, videos, photos, questions and answers, comments and other user-generated *content* (UGC) can give search crawlers more information to figure out ...


How to Promote Your Brand: SEO or PPC? [Infographic]  Business 2 Community

Marketers face a common challenge of choosing between different methods of marketing their brand, and there are many different ways to market your brand.


"Our goal is to create the next generation of SEO"  MobileMarketing Magazine

People have become used to having *content* recommended to them – whether that be on YouTube, Netflix, Amazon, or on their favourite news publisher's ...


Picking a great white label SEO Company for your agency  The Frisky

SEO or also known as Search Engine Optimization, is one of the best ways to gain exposure on the Internet, and if you happen to own a company, agency or any ...


SEO 2020: Welcome to the New World of Voice Optimization  MarTech Advisor

Penny Wilson, CMO at Hootsuite talks about brands finding their Marketing 'Voice' through Search. If I need to settle a friendly disagreement with my husband, ...


10 Essential On-Page SEO Factors You Need to Know  Search Engine Journal

Editor's Note: This post is from Search Engine Journal's new ebook The Complete Guide to On-Page SEO. This in-depth guide will teach you the essentials of ...


10 Essential Technical SEO Tools for Agencies  Business 2 Community

SEO agencies need a variety of tools for different monitoring and analytical purposes. Luckily there are a number of tools that suit the different needs. But what if ...


Google Launches Video Series On SEO Myth-Busting  Search Engine Roundtable

Google has announced with a video on the Google Webmasters YouTube channel a new video series named SEO mythbusting. The trailer for the series looks ...


SEO Specialist - LogicMonitor  Built In Austin

LogicMonitor is hiring for a SEO Specialist in Austin. Find more details about the job and how to apply at Built In Austin.


Inside The 16th Annual SEO Awards Dinner  Guestofaguest.com

This past Monday, SEO, whose mission is to create a more equitable society by closing the opportunity and achievement gaps for motivated young people in ...


Common SEO Myths You Should Stop Believing in 2019  CEOWORLD magazine

SEO is your go to marketing tool for all of your internet-based *content*. The beauty of SEO is that you are able to do it and manage it yourself whilst learning how ...


SEO FAQs – 7 Questions Our Customers Often Ask  Business 2 Community

According to HubSpot's State of Inbound 2018 report, generating traffic and leads is the biggest marketing challenge for brands. The same report says 54% of ...


3 Tips To Building an SEO Strategy That Can Dominate the Market All the Time  Foreign Policy 2018

Read this article and find out what are the top 3 tips for building an SEO strategy so you can dominate the market all the time. Always stay ahead of the system ...


Yoast SEO 11.2 lets webmasters tailor their schema output  Search Engine Land

Yoast SEO continues to add support for structured data with its 11.2 update. This latest version of the plugin lets webmasters insert their own pieces of schema ...


The SEO Advantages of Machine-Readable HTML5 Semantic Markup  Search Engine Land

Semantic HTML5 provides us with an opportunity to improve our websites and optimize for search engines. We can take full advantage of these opportunities by ...


Media VC theses, SEO keywords, cosmology, and brand design  TechCrunch

Where top VCs are investing in Media, Entertainment & Gaming Our media columnist Eric Peckham (who is hard at work on the Unity EC-1, which we will start to ...


Web Daytona Expands Into Franchise SEO Services  Yahoo Finance

Leading Digital Marketers Announce New Franchise SEO *Service* DAYTONA BEACH, Fla. , May 13, 2019 /PRNewswire/ -- Leading digital marketing agency ...


Beyond SEO: How to Reframe the Local Marketing Conversation  Street Fight

David: Mike, great to talk with you again. I'm excited to be back on the Local U circuit with you shortly and look forward to seeing you in Denver in September, ...


NLP Is the New SEO-How AI Will Transform Media and Communications  AiThority

Artificial Intelligence (AI) has fundamentally transformed a variety of industries in recent years. Although the jobs of communications professionals have been ...


W3C Validation Errors and How They Relate to SEO  Business 2 Community

W3C Validation Errors and How They Relate to SEO. With the dawn of DIY website design options, business owners on a budget can quickly and easily put ...


3 Tools for Getting Ahead of SEO Disasters  Business 2 Community

Once upon a time, Greenlane had a client launch a new site in WordPress. It was in a staging area before launch, to which the environment was properly ...


If his life were a movie, Seo Kang-jun says it would be about a guy who tried his best  Rappler

The 25-year-old Korean actor, who is on his first Philippine visit, also says he's humbled by the thought that he's considered as an 'international star'


How Negative SEO Shaped Disavow Tool  Search Engine Journal

The disavow tool is variously described as something Google provided in order to help it deal with negative SEO or as a way to force information about link ...


10 Key Steps To Building A Great Small Business Website  Forbes

If you are looking to build a new startup website or make your current site more effective, here are 10 key steps to getting started and helping your small business ...


Google: SEO Contests Useless, Waste Of Time & Generate Tons Of Spam  Search Engine Roundtable

Every now and then you hear about a new SEO contest where you can win money, prizes, recognition and fame. Well, that might just stop now that John Mueller ...


Google: We Don't Provide SEO Support Based On Business Relationships  Search Engine Roundtable

One of the biggest complaints I see from newbies in SEO is that it is impossible to call someone at Google and get an answer on why their rankings are not doing ...


What's a Blog Without an SEO Strategy?  ABA Banking Journal

Publishing a blog should drive more traffic to your website. Here's where to start when developing SEO-friendly blog *content*.


Danny Sullivan Presents Webmaster & SEO Complaints At Google Ranking Fair  Search Engine Roundtable

Danny Sullivan who is now at Google told us about these ranking fairs, where Googlers can show off ideas and features around Google search. Danny did his ...


SEO Tracker: Has PokerStars' double-domain approach backfired?  EGR Global

Back in December 2018, we reported on how PokerStars was dominating the organic search results for online poker. The brand had a visibility of just under ...


4 Tips on Mastering Multi-Location SEO for Your Business  Business 2 Community

Business owners that have to manage multiple locations and franchise owners that have to keep their franchisees in check have a unique problem on their ...


How to Boost Your Business Efforts with SEO Strategies?  I4U News

The whole point of running a product based or *service* based business is to increase your overall sales and generate a good amount of profit. Tell me if I am ...


Grow Boating webinar on increasing findability/SEO  Boating Industry

Grow Boating has partnered with Heather Lutze of Findability University to present a free webinar series to help marine industry businesses develop a findability ...


How Google Search Ranking Works – Darwinism in Search  Search Engine Journal

Here's what Gary Illyes tells search engineers when they start at Google, and learn a stunning insight into how Google search ranking works.


Valerie Bollin Named New VP of Strategic Sales at Apartment SEO  PRNewswire

LONG BEACH, Calif., May 13, 2019 /PRNewswire/ -- Apartment SEO, an innovative, full-*service* digital marketing firm, welcomes Valerie Bollin to its growing ...


Immigrant founders, smartphone growth, SEO tactics, SoftBank's financials, and AR tech  TechCrunch

Our European correspondent Natasha Lomas spent the past few weeks investigating what's been happening to immigrant founders and tech talent in the UK, ...


Elliotts Marketing, an SEO Agency in the UK, Announces the Launch of their New Website  Yahoo Finance

LOS ANGELES, CA / ACCESSWIRE / May 17, 2019 / The founders of Elliotts Marketing, an SEO agency UK business owners can rely on for their outstanding ...


Best Practices To Improve SEO On Your SA Articles  Seeking Alpha

Are you wondering how to draw traffic to your Seeking Alpha *content*? Below we offer eight of our best tips to try out. These include creating compelling titles,


Mahiza Moore Promoted to SEO Director at Exults Internet Marketing Agency  EIN News

Exults- an Internet Marketing Agency in Fort Lauderdale- announced today the promotion of Mahiza Moore to Search Engine Optimization Director.


Is Search Intent Going to be the Foundation for Future SEO?  New Day Live

In a report from Forbes Agency Council, successful search engine optimization is nothing but why users are searching rather than what users are searching.


How to Develop a Guest Blogging Strategy for SEO  Influencive

Guest blogging has different use-cases that can help businesses achieve their goals. The most common ones are increasing your brand awareness and link ...


Google's First SEO Mythbusting Video Didn't Have Mythbusting  Search Engine Roundtable

Watching the comments about Google's first mythbusting video reminds me of the comments around the final season of Game of Thrones. All this hype for this ...


What is Social Listening? How it Helps Your SEO  Business 2 Community

What is Social Listening? Social listening is the act of scouring the internet for chatter about your brand. Some of the feedback you'll see on your social media ...


Mark Harper, Covers.com - An SEO challenge faces the US market  SBC Americas

Speaking at this year's Betting on Sports America event, general manager of Covers.com Mark Harper spoke to SBC about their plans to celebrate 25 years of ...


TechSEO360 Crawler Guide – Sitemaps and Technical SEO Audits  Search Engine People

Guide for the SEO crawler and website audit tool TechSEO360 for Windows and Mac. Analyze websites for technical SEO issues such as duplicate *content* , ...


Park Seo Joon And Soccer Player Son Heung Min Talk About The Empty Feelings That Accompany Fame  soompi

Soccer player Son Heung Min and Park Seo Joon appeared in tvN's variety show “Sonsational” (literal title). Son Heung Min is a famous soccer player who ...


Better Collective Spotlight: Applying ‘In-House’ SEO excellence to Brazilian facing brand  SBC News

Better Collective has been crowned Best In-House Team at the inaugural SEMrush Nordic Awards for the work between its in-house Organic Performance and ...


5 SEO Trends That Will Matter Most in 2019  The Frisky

In 2019, new SEO trends must encourage webmasters to concentrate on the page ranking and optimization of the sites to ensure more involvement of positive ...


Meetup on SEO, Affiliate & Growth Hack  The Hans India

Ganit Hub is organising a national meet up on 'SEO, Affiliate and Growth Hack' at Phoenix Arena Centre, Hi-Tec City on May 29.


Restaurant's Guide to Local SEO Guide - Increasing Your Restaurant Revenue  Fast Casual

Local SEO is of particular importance in the competitive food industry and can mean the difference between whether a customer finds your restaurant or not.


SEO Consultant/Associate Director - Bounteous  Built In Chicago

Bounteous is hiring for a SEO Consultant/Associate Director in Chicago. Find more details about the job and how to apply at Built In Chicago.


Oppo appoints Prosperity Media to SEO and SEM account  mUmBRELLA*

International smartphone company Oppo has appointed Prosperity Media as its SEO and SEM partner.


Stillwater OK Web Design Marketing Expert SEO Services Launched  Newswire

Digital marketing agency Oklahoma SEO Pros updated its range of web design services for local clients in the Stillwater, Oklahoma area.


Seo In Guk to return to big screen in 'Pipeline' after 6 years  allkpop

Seo In Guk will be making his return to the big screen after 6 years in the upcoming movie 'Pipeline'.On May 17, reports revealed Seo In Guk…


P&O Cruises appoints Yoghurt Digital to its SEO account  mUmBRELLA*

Yoghurt Digital has won the SEO account for P&O Cruises in Australia. The appointment comes after P&O Cruises opened a pitch following an account.


Super Charming Memories Shared At "Seo Kang Jun Live In Manila"  hellokpop

Seo Kang Jun put a spell on his willing fans who attended The Last Charm: Seo Kang Jun Live in Manila on May 25 at the New Frontier Theatre.


How to Get 200% Results from Your SEO Campaign?  Demotix.com

In this article, we will present you some of the best SEO campaign tips, shared by well-known SEO pros. If you want to read more about different SEO strategies ...


SEO Veteran Launches New Era "Digital Growth Agency" Amplify Growth Lab  PR.com

Amplify Growth Lab releases information on how its New era digital growth agency seeks to offer a "smarter" approach in a market saturated with fee sucking ...


Technical SEO Specialist - Vivid Seats  Built In Chicago

Vivid Seats is hiring for a Technical SEO Specialist in Chicago. Find more details about the job and how to apply at Built In Chicago.


On-Site SEO – Meta Descriptions  AffiliateINSIDER

Meta descriptions are an important tool for SEO marketers as they help establish your prominence in SERPs. While it may sound like some sort of obscure ...


Top SEO Agencies Receive April 2019 Award from 10 Best SEO  Yahoo Finance

Working with the best SEO agency sets a company up for more success because it will be seen with a higher level of domain authority and a better level of ...


K-drama oppa Seo Kang Joon turns on charm for Pinoy fans  Philippine Star

Another K-drama oppa was recently in town. South Korean star Seo Kang Joon came to promote the airing of his series, Are You Human?, on GMA Network's ...


Watch: Seo In Guk And Jung So Min Tease Their Special Cameos In Preview For “Abyss”  soompi

A former on-screen couple will be making a cameo in tvN's newest drama “Abyss”! “Abyss” tells the story of two childhood friends—prosecutor Go Se Yeon ...


Enterprises SEO Services Market Report focuses on Global Progress by 2025  Bigtime Daily

Enterprise SEO Services Market report, which focuses on the current advancements in this field all over the globe, is out. The report focuses on market ...


Mark Harper, Covers.com - The SEO battle facing the US market  AffiliateINSIDER

At the recent Betting on Sports America event held in New Jersey, we caught up with the General Manager of Covers.com, Mark Harper.


home | site map
© 2006