SEO Information

Tips On Optomizing Your Website For Search Engines


I wish to give a few little tips, about optimizing. You may find it quite useful, depending on the type of website you have.

This is it; basically, when you optimize a website, you first want to enter at least 30 keywords into the 'head' of your web page. No problem there.

The next step in optimizing is that you must put each of your keywords into the text of your web page at least 4 times!

This is one area where your web page sinks or swims in the search engine 'spidering' process. This is where one must get, er.. creative.

We've all seen those web pages that are about a mile long and so wordy, that you kind of loose track as to what the heck they are talking about. Well, optimizing is what that's about. That and testimonials, which are a good thing to have, but most experts agree that you've got to get right down to the point and not loose your reader.

If this page is in a surf exchange, you're expecting your viewer to read a mile long page in about 30 seconds. Trying to get all your key words into your ad text 4 times, can make it read a bit funny.

So here are a couple of alternatives;

If you use graphics, (and who doesn't?), you are often able to enter text as mouse over text, as if you were going to link the graphic somewhere, but just put in some graphics that you don't plan to use as links and cram as many keywords into the mouse over as you can.

On some of my sites you see a few extra graphics that seem to be there purely for decoration, until you put your mouse on one and see a mouse over text that stretches off the screen.

But most folks don't put their mouse on a graphic unless they are told it's a link.

I honestly thought of that myself, but I have since seen the idea in Trafficology.

Another one that I thought up, and haven't seen anywhere else is this;

Just create a text box and load all your keywords into it as many times as you need, or use four boxes, (just copy and paste) then set the color of your fonts for the text in these boxes to match the background color of your web page. Now you have invisible keyword boxes that still work the same as if you had put them into your ad text!

Brian Beshore has been involved with Internet Marketing for several years. He publishes his own Home Business Guide. http://surfinsafari.net


MORE RESOURCES:
The real-time SEO shift: Research, ranking and recommendations  Search Engine Land

Evolving consumer expectations driven by the breakneck speed of technological advancements are pushing marketing teams to the brink. Companies of all ...


The Best Free SEO Tools to Increase Your Rankings  Entrepreneur

You don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.


Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)  Search Engine Land

For Cars.com, the popular automotive marketplace, the March 2019 core update was good: the company has seen a 49% increase in search visibility since.


SEO Guide to Angular: Everything You Need to Know  Search Engine Journal

Learn how to optimize your Angular website for search engine crawling, rendering and indexing in this technical SEO guide.


The London SEO Community Is Special  Search Engine Roundtable

I am sitting here in the London airport waiting for my flight out and I keep thinking how amazing the SEO and SEM industry and community is here in London.


How startups can use Amazon's SEO best practices to dominate new shopping verticals  TechCrunch

Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer shopping ...


How to Approach Content Creation for SEO [PODCAST]  Search Engine Journal

Discover a three-step framework for creating a sustainable *content* strategy for search and how to analyze *content* that Google favors.


7 SEO best practices you should be doing regardless of what Google says  Search Engine Land

In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...


10 Chicago SEO & SEM Agencies To Know  Built In Chicago

Chicago is home to a large selection of top-tier SEO/SEM agencies that can help. We've rounded up 10 you should know.


Does Artificial Intelligence Mean SEO is Dead?  South Florida Reporter

SEO is currently changing and shifting thanks to things like Artificial Intelligence and voice searches. Do these changes mean that SEO is dead? This is a highly ...


Here’s what you need to know about image optimization for SEO  Search Engine Land

A lot can be said about web performance and images. This post aims to provide an overview of key aspects of image optimization to help with your SEO efforts, ...


Google: SEO Contests Are Useless and Should Be Ignored  Search Engine Journal

Google's John Mueller sounded off on SEO contests, warning people they're a waste of time and effort.


Meet Cocolyze, the SEO Tool That REALLY Simplifies Your Work  Search Engine Journal

This post was sponsored by Cocolyze. The opinions expressed in this article are the sponsor's own. A few months ago the SEO solution, Cocolyze.com ...


What to Know About Technical SEO in 2019  Business 2 Community

A lot of businesses must maintain their visibility and relevance in a search engine box. Data is king in 2019 because people don't look on the yellow pages ...


Drive Traffic To Your Website With These 3 SEO Tips  Forbes

Your business can be impacted by an online presence, for better or for worse. Owning a website isn't enough to make a positive impact on your business, ...


51% of D2C Brands Say SEO is a Top Acquisition Channel  Search Engine Journal

A report on direct-to-consumer (D2C) marketing in 2019 finds that SEO is a top acquisition channel for most brands. When asked "what are your top 3.


Holiday SEO & Marketing Strategy: Win More Traffic, Rankings & Sales  Search Engine Journal

Planning in advance is key to getting a head start on the holiday seasons. Here are six key things to consider in your holiday marketing strategy.


11 Ways Get Maximum Efficiency from Your SEO Team’s Efforts  Search Engine Journal

Want to get the most out of your SEO team? Here are 11 tips to help maximize your team's efficiency and make sure your efforts produce results.


How Do Ads, Interstitials & Supplemental Content Affect SEO Visibility?  Search Engine Journal

Editor's note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might ...


SEO vs PPC: Which One Works Better? [Infographic]  Social Media Today

To increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and ...


Technically-Sound SEO Won’t Always Rank High  Business 2 Community

It's one thing to have technically sound SEO – a well-optimized site that loads quickly has image SEO in place with alt tags, descriptions, and captions, a sitemap ...


Naver SEO: Best Practices for South Korea  Search Engine Journal

Want to expand your potential audience reach in South Korea? Then you need to know these SEO best practices for your Naver search strategy.


Voice Marketing Starts with Smart SEO  Street Fight

Voice search is a hot topic in the search marketing world—and with good reason. Nearly 70 million American adults own one or more smart speakers, an install ...


How to Spy on Competitors with Python & Data Studio  Search Engine Journal

This Python script will allow you to scrape Google for a set of keywords and export those results into Data Studio to visualize competitor insights.


Google launches new video series: SEO Mythbusting  Search Engine Land

Google is launching a new video series on its Webmaster YouTube channel, called “SEO Mythbusting.” The video series will feature Martin Splitt from the ...


The Complete Guide to On-Page SEO  Search Engine Journal

Search Engine Journal's ebook, The Complete Guide to On-Page SEO, tackles the top on-page SEO factors that impact your pages' visibility on the SERPs.


Comparing SEO to PPC  Practical Ecommerce

Search engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can't expect the immediate ...


Your 7-Step Image SEO Survival Guide  Business 2 Community

SEO might seem complicated because there's a lot that goes into it—keyword optimization, site speed, link building, meta tag optimization. But SEO is not too ...


SEO Test Proves New GoogleBot Is Live  Search Engine Roundtable

Valentin Pletzer didn't want to just take Google's word that the new evergreen GoogleBot is live, so he tested it. In short, Google's word was the truth and the new ...


7 Methods to Research & Analyze Your Audience for SEO  Search Engine Journal

Want to up your SEO game? Here are seven methods, and some useful tools, that will help you research and analyze your audience for SEO.


2019 SEO Trends | Marketing Infographic  MarketingProfs.com

Search engine algorithms evolve continually, so marketers need to keep pace with changing search engine optimization trends. This infographic helps you do ...


SEO for Events: 5 Tips to Increase Visibility & Boost Attendance  Search Engine Journal

Here are five SEO tips to leverage the different SERP features available for events, increase visibility, and boost attendance.


How Resilience Turned A Homeless Teenager Into A Millionaire SEO Entrepreneur  Forbes

As a young teenager he Harry Sanders launched a promising tech business. When it crashed he ended up homeless and living on the streets. But his resilience ...


Why Video SEO Marketing is The Next Content Medium Powerhouse  Influencive

The line between what determines a successful marketing strategy and one that falls behind is often very thin. Cultural and generational trends fuel digital ...


User-generated content for SEO: The cost-benefit analysis you need  Search Engine Land

Reviews, videos, photos, questions and answers, comments and other user-generated *content* (UGC) can give search crawlers more information to figure out ...


How to Promote Your Brand: SEO or PPC? [Infographic]  Business 2 Community

Marketers face a common challenge of choosing between different methods of marketing their brand, and there are many different ways to market your brand.


SEO 2020: Welcome to the New World of Voice Optimization  MarTech Advisor

Penny Wilson, CMO at Hootsuite talks about brands finding their Marketing 'Voice' through Search. If I need to settle a friendly disagreement with my husband, ...


10 Essential On-Page SEO Factors You Need to Know  Search Engine Journal

Editor's Note: This post is from Search Engine Journal's new ebook The Complete Guide to On-Page SEO. This in-depth guide will teach you the essentials of ...


10 Essential Technical SEO Tools for Agencies  Business 2 Community

SEO agencies need a variety of tools for different monitoring and analytical purposes. Luckily there are a number of tools that suit the different needs. But what if ...


Google Launches Video Series On SEO Myth-Busting  Search Engine Roundtable

Google has announced with a video on the Google Webmasters YouTube channel a new video series named SEO mythbusting. The trailer for the series looks ...


Common SEO Myths You Should Stop Believing in 2019  CEOWORLD magazine

SEO is your go to marketing tool for all of your internet-based *content*. The beauty of SEO is that you are able to do it and manage it yourself whilst learning how ...


SEO FAQs – 7 Questions Our Customers Often Ask  Business 2 Community

According to HubSpot's State of Inbound 2018 report, generating traffic and leads is the biggest marketing challenge for brands. The same report says 54% of ...


Yoast SEO 11.2 lets webmasters tailor their schema output  Search Engine Land

Yoast SEO continues to add support for structured data with its 11.2 update. This latest version of the plugin lets webmasters insert their own pieces of schema ...


10 Key Steps To Building A Great Small Business Website  Forbes

If you are looking to build a new startup website or make your current site more effective, here are 10 key steps to getting started and helping your small business ...


The SEO Advantages of Machine-Readable HTML5 Semantic Markup  Search Engine Land

Semantic HTML5 provides us with an opportunity to improve our websites and optimize for search engines. We can take full advantage of these opportunities by ...


Media VC theses, SEO keywords, cosmology, and brand design  TechCrunch

Where top VCs are investing in Media, Entertainment & Gaming Our media columnist Eric Peckham (who is hard at work on the Unity EC-1, which we will start to ...


Beyond SEO: How to Reframe the Local Marketing Conversation  Street Fight

David: Mike, great to talk with you again. I'm excited to be back on the Local U circuit with you shortly and look forward to seeing you in Denver in September, ...


3 Tools for Getting Ahead of SEO Disasters  Business 2 Community

Once upon a time, Greenlane had a client launch a new site in WordPress. It was in a staging area before launch, to which the environment was properly ...


W3C Validation Errors and How They Relate to SEO  Business 2 Community

W3C Validation Errors and How They Relate to SEO. With the dawn of DIY website design options, business owners on a budget can quickly and easily put ...


Google: SEO Contests Useless, Waste Of Time & Generate Tons Of Spam  Search Engine Roundtable

Every now and then you hear about a new SEO contest where you can win money, prizes, recognition and fame. Well, that might just stop now that John Mueller ...


Google: We Don't Provide SEO Support Based On Business Relationships  Search Engine Roundtable

One of the biggest complaints I see from newbies in SEO is that it is impossible to call someone at Google and get an answer on why their rankings are not doing ...


How Negative SEO Shaped Disavow Tool  Search Engine Journal

The disavow tool is variously described as something Google provided in order to help it deal with negative SEO or as a way to force information about link ...


What's a Blog Without an SEO Strategy?  ABA Banking Journal

Publishing a blog should drive more traffic to your website. Here's where to start when developing SEO-friendly blog *content*.


SEO Tracker: Has PokerStars' double-domain approach backfired?  EGR Global

Back in December 2018, we reported on how PokerStars was dominating the organic search results for online poker. The brand had a visibility of just under ...


Danny Sullivan Presents Webmaster & SEO Complaints At Google Ranking Fair  Search Engine Roundtable

Danny Sullivan who is now at Google told us about these ranking fairs, where Googlers can show off ideas and features around Google search. Danny did his ...


If his life were a movie, Seo Kang-jun says it would be about a guy who tried his best  Rappler

The 25-year-old Korean actor, who is on his first Philippine visit, also says he's humbled by the thought that he's considered as an 'international star'


4 Tips on Mastering Multi-Location SEO for Your Business  Business 2 Community

Business owners that have to manage multiple locations and franchise owners that have to keep their franchisees in check have a unique problem on their ...


How Google Search Ranking Works – Darwinism in Search  Search Engine Journal

Here's what Gary Illyes tells search engineers when they start at Google, and learn a stunning insight into how Google search ranking works.


Immigrant founders, smartphone growth, SEO tactics, SoftBank's financials, and AR tech  TechCrunch

Our European correspondent Natasha Lomas spent the past few weeks investigating what's been happening to immigrant founders and tech talent in the UK, ...


Best Practices To Improve SEO On Your SA Articles  Seeking Alpha

Are you wondering how to draw traffic to your Seeking Alpha *content*? Below we offer eight of our best tips to try out. These include creating compelling titles,


How to Develop a Guest Blogging Strategy for SEO  Influencive

Guest blogging has different use-cases that can help businesses achieve their goals. The most common ones are increasing your brand awareness and link ...


Google's First SEO Mythbusting Video Didn't Have Mythbusting  Search Engine Roundtable

Watching the comments about Google's first mythbusting video reminds me of the comments around the final season of Game of Thrones. All this hype for this ...


What is Social Listening? How it Helps Your SEO  Business 2 Community

What is Social Listening? Social listening is the act of scouring the internet for chatter about your brand. Some of the feedback you'll see on your social media ...


Myung Chan Seo, M.S., L.Ac , Acupuncturist with Thomas Acupuncture – Wellness  Guru Observer

(GuruObserver Editorial):- New York City, May 25, 2019 (Issuewire.com) – Myung C. Seo is an acupuncturist practising in Vienna, VA with Thomas Acupuncture ...


Mark Harper, Covers.com - An SEO challenge faces the US market  SBC Americas

Speaking at this year's Betting on Sports America event, general manager of Covers.com Mark Harper spoke to SBC about their plans to celebrate 25 years of ...


TechSEO360 Crawler Guide – Sitemaps and Technical SEO Audits  Search Engine People

Guide for the SEO crawler and website audit tool TechSEO360 for Windows and Mac. Analyze websites for technical SEO issues such as duplicate *content* , ...


Restaurant's Guide to Local SEO Guide - Increasing Your Restaurant Revenue  Fast Casual

Local SEO is of particular importance in the competitive food industry and can mean the difference between whether a customer finds your restaurant or not.


In with the old: Smart ways to repurpose your content for maximum impact  Search Engine Land

Unique, innovative, new, compelling, original — all too often, marketers and creatives are told to approach *content* creation through the confines of these ...


Seo In Guk In Talks To Team Up With “Gangnam 1970” Director For First Film In 6 Years  soompi

Seo In Guk is in talks to appear in a new film! Reports emerged on May 17 that singer and actor Seo In Guk would be appearing in director Yoo Ha's new film ...


Google’s web crawler Googlebot now runs on the latest version of Chromium: Why that’s a good thing  Search Engine Land

Google announced the launch of a new version of its web crawler Googlebot on Tuesday at the Google I/O developer conference. Googlebot will now be ...


Seo Kang Joon reacts to his drama 'Are You Human' being shown in the Philippines  GMA News

Seo Kang Joon: 'When I heard that it was going to be aired in the Philippines I was very..,' Find out his answer here:


Watch: Seo In Guk And Jung So Min Tease Their Special Cameos In Preview For “Abyss”  soompi

A former on-screen couple will be making a cameo in tvN's newest drama “Abyss”! “Abyss” tells the story of two childhood friends—prosecutor Go Se Yeon ...


Mark Harper, Covers.com - The SEO battle facing the US market  AffiliateINSIDER

At the recent Betting on Sports America event held in New Jersey, we caught up with the General Manager of Covers.com, Mark Harper.


Mariners 7, Twins 4: Fifth innings will haunt Kyle Gibson; SEO in Los Angeles  Twinkie Town

Perhaps we oughtn't have been awake for this one.


Video: Google Algorithm Update, Two Indexing Bugs, New Mobile Search Design, Quality Raters Guidelines & More  Search Engine Roundtable

It was a pretty busy week with a possible Google search algorithm update on Wednesday. In addition, we had two different indexing bugs, one on Wednesday, ...


Kelsey Jones on Creativity, Living on Hope & Hustle, and Launching a Successful Business [PODCAST]  Search Engine Journal

Kelsey Jones talks about her 12-year journey as an SEO pro, the good times and the bad, and what she's learned along the way.


14 Common SEO Mistakes (And How To Correct Them)  Forbes

Members of Forbes Agency Council weigh in with the most common SEO errors they encounter, along with how they can be corrected.


Google brings ‘end-to-end’ food ordering to Search, Maps, Google Assistant  Search Engine Land

Google's unofficial new mantra is “helping users get things done” (GTD). To that end, Google is making its many channels, properties and ads much more ...


Majority of SMBs doing SEO are in-housing  Search Engine Land

A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively ...


Google Mobile Search Redesign Live: Favicons & Ad Label Blending  Search Engine Roundtable

For years Google has been testing placing the URL at the top of the search result snippet. Google also has been testing favicons near the URL as well for years.


5 On-Site SEO Factors That Matter Most  Search Engine Journal

Let's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...


Look Out for These 5 Signs of Black Hat SEO  Entrepreneur

Black hat SEO techniques will hurt your rankings and your business. Here's how to spot them.


The new realities of local search  Search Engine Land

The concept of “local search” has always been somewhat ambiguous in terms of how it's defined, how it functions and who uses it. Broadly speaking, local ...


The Top 5 Ways to Prove the Real Value of SEO  Search Engine Journal

Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.


Important SEO Trends To Watch In 2019  Forbes

Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ...


SEMrush expands to Amazon with Sellerly for product page testing  Marketing Land

SEMrush is a popular competitive intelligence platform used by search marketers. The company, recently infused with $40 million in funding to expand beyond ...


Why Your Latest SEO Push May Not Be Working Yet  Forbes

Meet Tom. Tom's tired of seeing his website languish on Google. That's why he spent a serious chunk of his marketing budget on a top-rated search engine ...


Trainee Yoon Seo Bin removed from 'Produce X 101' and released from JYP Entertainment  allkpop

Male trainee Yoon Seo Bin of Mnet's idol survival seires 'Produce X 101' has officially been removed from the program, JYP Entertainment announced o…


5 SEO trends that will matter most in 2019  Search Engine Land

To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.


How Your Company Can Prevent ADA Website Accessibility Lawsuits  Search Engine Journal

Every day websites and mobile apps prevent people from using them. How do you prevent your company being a target for a website accessibility ADA lawsuit?


These Are The Biggest SEO Trends Of 2019  Forbes

How will the world of search engine optimization change in 2019? What new trends will emerge, what old trends will die, and which trends will continue in the ...


5 Easy SEO Wins with Powerful Results  Search Engine Journal

Want to get more out of your SEO efforts and sprint past your competitors? These five SEO tactics are easy to execute but can deliver powerful results.


SEO Tips For B2B Businesses  Forbes

Is your B2B business interested in growing your brand via organic search? Ranking toward the top of the search engine results pages can be a tough nut to ...


How to Set & Achieve Realistic SEO Goals  Search Engine Journal

Measuring targets, establishing SEO benchmarks and developing an action plan are the three key steps in setting and achieving SEO goals. Read more here.


15 Common SEO Mistakes To Avoid  Forbes

Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...


Five Pro Small Business SEO Tips from a CEO  MarTech Advisor

Every CEO that one talks to, always want to see their website rank higher in the Google search and that's what each of them will stress in their meetings.


Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000  Search Engine Land

Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...


7 Reasons Why SEO Matters for Every Startup  Entrepreneur

For entrepreneurs, SEO is an integral part of building a successful startup from the ground up. Despite this, many founders neglect this low cost, high reward ...


17 Non-Negotiable Skills for Blog Writers in Any Business  Search Engine Journal

These 17 non-negotiable blog writing skills are crucial for acquiring and retaining quality talent, and increasing your business's revenue.


7 Best SEO Tools to Help You Rank Higher in Google  Entrepreneur

The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...


home | site map
© 2006