Directories and Their Importance for Search Engine Rankings
A directory is simply a web site that contains a categorized listing of links from around the web. They aid surfers to locate the 'best' and most informative links for a particular category. For example a category may be called 'Home and Garden' and in this category there is list of links about home improvement and gardening. Directories consist of a collection of categories into which links are seperated. Categories can have sub-categories to make the division of links more specific.
Directories are important tools in building link popularity and as a result help improve search engine ranking. They are an excellent source of inbound, one-way links, which are the most powerful types of links to help build link popularity.
There are a multitude of varied directories on the web at present. They range from general directories that include categories for almost everything, to specific directories that contain categories to match specific area/s of interest e.g. web sites about fishing. It is helpful to get your web site listed in as many directories as possible as this will help you beat the competition in rankings.
Getting your link listed varies between directories as each has their own different process. Some directories require a fee but most do not. A lot of directories offer a mixture between free and paid listing. When you pay to get your link listed in a directory it is normally added within a week and it is guaranteed to be added. On the flipside a directory offer a free listing can take anywhere from a week to several months to add your link, and also there is no guarantee that the link will be added.
Some directories use other approaches to get your link listed. For example the Joeant directory http://www.joeant.com requires you to register as an editor in order to submit a link. The Zeal directory http://www.zeal.com also requires you to register as a member but first you must complete and pass a 20 question quiz to prove your worthiness.
Directories to submit to:
Getting listed in quality directories such as DMOZ or Yahoo can be more beneficial for your link popularity than a lot of links from smaller, newer directories. It is therefore useful to know which to submit to. The following is a listing of some of the higher quality directories:
* Listing - Free
* Listing - Free or paid
Zeal & Looksmart
* Time to get listed - Zeal: Free inclusion can take 1-2 months, paid inclusion a few days
Information needed to submit to directories:
When submitting a link to a directory you will more than likely be asked to provide the following information about your web site:
One thing I recommend that you do before submitting is to prepare this information in advance and to use the same information when submitting to all directories. As much as possible place keyphrases that describe your web site into the Title text and Description text you submit, especially into the Title text (this is known as anchor text optimization).
When a directory asks you to provide keywords that describe your web site it uses these keywords to locate your site when someone performs a search within the directory. So for example if I submit the keyword 'lawn' I have a better of chance of being listed in the directory's search results when someone searches within it using the keyword 'lawn'. However focus more on writing keyphrase-rich Title and Description entries than Keywords when submitting.
Tips when submitting to directories:
* Submit your link to the most appropriate category Every directory will tell you this as it makes their job easier when it comes around to listing your link. This point should be stressed though as it not only makes the directory editor's job a little easier therefore speeding up your listing, but also the search engines will look at the other links that surround you on the page you are listed on and if they are of a similar theme to your own this can boost your rankings.
* Be patient One point to remember about directories that provide a free listing, be patient. If you are not paying to be in the directory then your link listing has a lower priority than paid listings. It can take several months to get into some directories so it can be frustrating. The best thing to do when you submit is to put it out of your mind.
* Keep a log One of the most useful things to do upon submitting to a directory is to write the name of the directory and the date of submission into a log of some sort (try an Excel sheet). This prevents you from submitting to a directory more than once (keeping the editors happy) and gives you the satisfaction that you are getting something done. When your link gets listed in the directory mark it off in your log. Job well done!
Submitting your link to directories is an excellent way to build your web site's link popularity and improve search engine rankings. There are many directories out there, ranging from the general to the specific, each with their own link submission processes. Prepare keyphrase-rich text that accurately describes your web site to submit to the directories. Choose the most appropriate category for your web site before submitting.
Submitting to directories requires a little effort and a lot of patience. Your search engine rankings will thank you for the extra effort.
Frank Kilkelly is a Search Engine Optimization (SEO) Expert and Webmaster at http://www.seo-ireland.com/, a complete search engine optimization resource. The highlight of the site is an SEO forum http://www.seo-ireland.com/forum/ for discussion of the latest techniques and tips to improve the ranking of your web site.
Google’s John Mueller Speaks on SEO for Dark Mode Websites Search Engine Journal
Screaming Frog releases SEO Spider version 12.0 Search Engine Land
What Entrepreneurs Should Know About SEO Business.com
4 SEO Hacks for SaaS Inbound Marketing in 2020 MarTech Series
Video: Eric Enge on building and selling his SEO agency Search Engine Land
Can SEO Be Made Predictable? Search Engine Journal
Get The Complete 2020 Google SEO & Growth Hacking Bundle For A Massive 98% Limited Discount Offer – Avail Now - Wccftech
Get The Complete 2020 Google SEO & Growth Hacking Bundle For A Massive 98% Limited Discount Offer – Avail Now Wccftech
An Introduction to Python for Technical SEO Search Engine Journal
Moz launches Domain Analysis, free tool for SEO metrics Search Engine Land
5 Ways SEO Helps Marketers Work Smarter with Bigger Brands Search Engine Journal
Can SEO Have a Negative Effect? Search Engine Journal
10 Alternative Ways to Level Up Your SEO Skills Search Engine Journal
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
One Tool for Improving Image SEO for the Future Search Engine Journal
SEO: Expertise in 1 Area Can Lead to Weakness in Others Practical Ecommerce
The Top 4 Enterprise SEO Platform Tools: An In-Depth Review Search Engine Journal
BrightEdge promises ‘self-driving SEO’ with new Autopilot offering Search Engine Land
Redefining SEO in the Age of Digital Transformation Destination CRM
SEO from Expired Domains - DNW Podcast #258 Domain Name Wire
Multiple H1s won’t get in the way of your SEO, Google says Search Engine Land
Google’s John Mueller Asks Why SEOs Don’t Publish Their Address Search Engine Journal
Leading Enterprise SEO Platform, Botify, Launches Prescriptive Intelligence & Activation - PRNewswire
Travel SEO: 8 Ways to Build Links & Get Press as a Travel Brand Search Engine Journal
7 SEO 'Rules' to Ignore for Ecommerce Practical Ecommerce
Should you do 100% of your SEO in-house? Search Engine Land
Baidu SEO: Content Delivery, Speed & Accessibility Search Engine Journal
How Often Should You Do an SEO Audit on Your Company Site? Business 2 Community
My experience with SEO Practical Ecommerce
How to Do Local SEO During the Holidays Search Engine Journal
What Is Forensic SEO? Search Engine Journal
SEO 2020: Top 15 Google Page Ranking Factors hypebot.com
SEO Company Winnipeg Search Engine People
BrightEdge Unveils New Technology That Puts SEO on Autopilot Search Engine Journal
How a content audit can improve your organic SEO performance Search Engine Land
Brian McDowell on Enterprise Ecommerce SEO, Mobile & Respect [PODCAST] Search Engine Journal
7 Coding Barriers to SEO Success Practical Ecommerce
Online Writing in 2020 & Beyond: 25 To-Dos & Not To-Dos Search Engine Journal
Top 5 tips to improve your local SEO Augusta Free Press
What Distributors Need to Know about SEO | 2019-10-07 Modern Distribution Management
Brennen Bliss Recognized as Young SEO Professional of the Year at 2019 US Search Awards - Business Wire
Brennen Bliss Recognized as Young SEO Professional of the Year at 2019 US Search Awards Business Wire
SEO Analyst Prolific North
Getting started with a terminal emulator for SEO programming Search Engine Land
Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] - Search Engine Journal
Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] Search Engine Journal
SEO Manager job with Creative Circle | 405148 mediabistro.com
SEO in 2020: How to Perfectly Optimize Your Website for Google [Infographic] Social Media Today
4 SEO tips for small businesses on a budget KnowTechie
GIVEAWAY: Win an SEJ SEO-Themed T-Shirt! Search Engine Journal
80 SEO & SEM Statistics That Prove the Power of Search [2019 Update] Business 2 Community
Is Google's Nofollow Change a Peek into SEO's Future? Practical Ecommerce
SEO Critique of 3 Ecommerce Blogs Practical Ecommerce
Basic SEO For A Cannabis Business Website mitechnews.com
Long Island SEO, fishbat, Shares 4 Ways Instagram Can Maximize Brand Visibility For The Yoga Industry - MarTech Series
Long Island SEO, fishbat, Shares 4 Ways Instagram Can Maximize Brand Visibility For The Yoga Industry MarTech Series
7 Free SEO Plug-ins for Chrome, and 3 Extras JumpFly PPC Advertising News
4 Things No One Tells You When You Start Your Own Marketing Business Search Engine Journal
WeWork Selling Conductor SEO Company Search Engine Journal
Google: HTML Sitemaps Not Worthwhile For SEO Purposes Search Engine Roundtable
Law Firm SEO Mistakes You Should Avoid Programming Insider
SEO Misinformation – and How to Avoid It TechSpective
Using Topic Clusters to Improve Law Firm SEO Bigger Law Firm Magazine
Google Sept. 2019 Core Update ‘weaker’ than June core update Search Engine Land
SEO Tricks Applied to the World of Email Marketing Business 2 Community
Google’s John Mueller On Link Velocity and Penalties Search Engine Journal
IM Consultant Services Describes How SEO Can Help Louisville Businesses Grow Rapidly - StreetInsider.com
IM Consultant Services Describes How SEO Can Help Louisville Businesses Grow Rapidly StreetInsider.com
Google is Testing Search Results Without URLs Search Engine Journal
Seo Hyo Rim revealed to be dating veteran actress & 'Did You Eat?' castmate Kim Soo Mi's son - allkpop
Seo Hyo Rim revealed to be dating veteran actress & 'Did You Eat?' castmate Kim Soo Mi's son allkpop
Moz Develops New Metrics For SEO Analysis 10/14/2019 MediaPost Communications
September 2019 Google Update – Winners and Losers Search Engine Journal
Get a $20 Amazon gift card when you sign up for Arcadia Power Android Central
Where Can I Get Backlinks to Improve SEO? Business 2 Community
First Page and Decathlon's traffic campaign partnership promises massive SEO performance boosts - Marketing Interactive
First Page and Decathlon's traffic campaign partnership promises massive SEO performance boosts Marketing Interactive
Top 10 CMS Features to Maximize Your Website Traffic & Revenue Search Engine Journal
Guest columnists Seo-Ho Lee and Naomi Johnson: Youth climate activists take over the streets of Boston - GazetteNET
Guest columnists Seo-Ho Lee and Naomi Johnson: Youth climate activists take over the streets of Boston GazetteNET
SEO Tricks For Email Marketers 10/17/2019 MediaPost Communications
Power Digital Marketing Acquires SEO Agency Factorial 10/18/2019 MediaPost Communications
Community remembers Adam Seo Argonaut
Watch Local SEO Experts Prank A Google Local Spammer Search Engine Roundtable
WordPress 5.3 Moves Closer to Valid HTML Search Engine Journal
Grad and his SEO employer are competing for a $25000 prize algonquintimes.com
Park Seo Joon's Manila Vlog Cosmopolitan Philippines
How Real SEO Analysis Works
If you're serious about SEO, you need to know how to analyze the information you uncover.A decade ago, businesses were wondering whether they need to be part of the Internet.
Keywords - Key For All Doors
Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process.
Valid HTML code is crucial to Search Engine Optimization
Why valid HTML code is crucial to your web site's search engine optimization efforts and subsequent high rankings:Many webmasters and newcomers to web page design overlook a crucial aspect of web site promotion: the validity of the HTML code.What is valid HTML code?Most web pages are written in HTML, and as for every language, HTML has its own grammar, vocabulary and syntax, and each document written in HTML is supposed to follow these rules.
When SEO Takes the Value out of a Website
Every webmaster would like to see his/her website to be the number 1 search result returned in search engines. A number 1 spot in Google pretty much guarantees loads of traffic to a website which can then materialize in high revenue for the website owner.
Keyword Ownership: What It Is And Where Its Headed
Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day?A number of such services regularly email me offering keyword ownership of premium keywords for $300/year.
Choosing a good domain name isnt always so simple.
So you need a domain name for your brand new internet business. You may even have some cool ideas for a new domain name combination that will really impress your friends.
Search Engine Optimization - Enhancing Web Site Visibility
I've had several prospects and clients say to me "I want my web site to come up on top in search engines." And some have been contacted by an SEO company asking for lots of money and claiming that they can guarantee top search engine results, which in many cases is just false promises.
Submitting Your Site to Search Engines and Directories
Regardless of which type of business you currently have, you will definately want to have a website and begin marketing it on the world wide web. After you have designed your website, the next step is to ensure it is properly "optimized", meaning that it's body text(the text you see), title and meta tags(the text that you don't) all have the words you are trying to be found for on the search engine results.
A Link From An Ugly Duckling Website With A PR=1 Could Give You 10 to 80 Times More PageRank
Whether you want to start a business and sell on the Internet or you're an old pro and want more Internet sales, here's the easy way to do it.To get the most sales on the Internet you need to have a high PageRank on Google.
Seek Engines: What If Seek Had Bumped Out Search?
In the early days of the World Wide Web, when things were just getting started many geek speak terms were jockeying for position to be the standards for years to come. I used to drive by a California-based company every day that had named itself YKK and think, "What a pity.
Search Engine Optimization SEO Made Easy
SEO is a never ending battle! So is SEO over-rated? I don't think it is. Some say that Google's automated PageRank? system and Alexa's Traffic Rank system are losing ground.
How To Measure Search Engine Marketing ROI
According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year.Search engine marketing appears to be a great way to advertise but is it right for you and your business? If you are not already employing search engine marketing(SEM) for you business is there a way to forecast the return should you decide to invest in it? Is there a way to measure the results you are getting if you have already invested in SEM?The answer is mostly yes.
Buying Textlinks: The Latest SEO Craze
With search engine algorithms changing seemingly daily, the quest to rank high in the search engines and stay there is proving to be quite the challenge for most webmasters. One of the more recent popular ways of achieving this is through buying text links on websites that have high PR's (page ranks) on Google and that also rank well in the other major search engines.
Google Is Not Only A Search Engine!
When you now organize a street interview and ask people "What is Google", I assume more than 90 percent of the people answer that Google is a search engine. Indeed, Google is a search engine and it is probably its core business, but Google is much more!A short overview of the main services of Google:++ Category One : Google Web Search Features ++- Besides the traditional Google search engines in different languages, there is also a local search engine available: Google Local.
Link Horse Trading For The PR Challenged
After 105 days Google finally updated PR. And it's about time.
Google Traffic Report Card-Does Your Website Pass? Part 1
This is part 1 of a 7 part series that examines the 7 factors of incoming links that Google considers when choosing a spot for your website in it's SERP's.Why incoming links? First because these are what Google places the highest value on.
Search Engine Strategies for Affiliate Websites
The major search engines are always on the lookout to improve their search results and to weed out websites with duplicate content. They are also weeding out websites that mainly contain affiliate links.
eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices
We at America Web Works find ourselves amazed at the amount of effort people spend trying to fool or manipulate their positioning in search engines. People seem to focus on the shortcuts to success and NOT on their Web site or the true value their content provides to their prospects.
A Three Day Marketing Plan for Better Google Rankings
If you're reading this article, you've probably discovered that simply building a website is not enough to ensure success with your small business. Competition on the web is fierce.
Whats All This Hype About Links?
What's all the talk about links we hear about? Reciprocal links? Non-reciprocal links? Targeted links? Link Popularity? I need links. You should have links.
|home | site map|