10 Basic Rules for Where to Place Your Keywords
First of all, Google and most other search engines do NOT look at the META keyword tag. Many people say not to bother with it, but I use the META keyword tag and I place my keyword phrases in it. Here's why. I use this tag to help me remember what keyword phrases I am optimizing the page for. You'll find this to be a big help later when you have a lot of pages and have forgotten what keyword phrases you were trying to optimize the page for in the first place.
For the META description tag, keep your most important keyword phrase near the beginning of the sentence and make this tag a full sentence.
Do NOT use bold or italic keyword phrases in the first sentence on the page, but DO use your most important keyword phrase in the first sentence, but not the first word.
By all means, use your keyword phrases in your headings, (H1, H2 and H3).
Start putting keyword phrases in bold in the second paragraph.
Put your keywords or keyword phrases in italics a few times AFTER the first usage of the keyword. Never let the first usage of your keyword phrases be in Italics.
Use keywords in ALT tags.
It's very important to get other sites to use your most important keyword phase for your page in any inbound links. Of course, you are not in control of how other sites link to you, but work hard to get them to use your keyword phrase. Most sites will link to your home page, so give them the most important keyword phrase you are optimizing your home page for.
When you are linking from any page back to your home page, use your most important keyword phrase in the link. When your home page is linking to any other page, use the keyword phrase in that link that the other page is being optimized for.
Don't plan on getting much (if any) help by putting keywords or keyword phrases in your left Nav panel. Google likes keywords in full sentences. Putting the sentence in a paragraph is even better. By the way, a sentence according to Google is three or more words starting with a capital letter and ending with a period or other punctuation. Stop words such as:
"I," "a," "the," and "of" do NOT count as one of your three words.
Follow these rules and your Web site will make a big jump in its relevancy for your keyword phrases. Following these rules will NOT boost your PageRank.
To be #1 or even in the top 10 on the search engines your relevance for a given keyword phrase is much more important than your PageRank.
For example, you could have a PageRank of 10 and still not show up in the top 100 sites when someone is searching for "peanut butter sandwiches" unless of course, your page is optimized for (and has a high relevance for) the phrase "peanut butter sandwiches."
One final point: Use your keyword phrase in an H1, H2 or H3 headline followed by a keyword-rich paragraph and then repeat this with another H1, H2 or H3 headline and another keyword-rich paragraph. And of course repeat this again.
Use this format in addition following the 10 rules above and you will have a page with a high relevance for your keyword phrases.
Don't try to optimize a page for more that two or three keyword phrases and always optimize for keyword phrases and NOT keywords. After all, the keyword is included within the keyword phrase. Most people don't search for just one word any more anyway.
I have seen pages rank #1 with keyword densities form 1% to 20%, but I usually try to have a keyword phrase density of between 2% to 6%. Sometimes I go up to 10%.
Craige Stacey has been studying search engines optimization as a hobby and has achieved some very good search engine positions in the past for membership website software.
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
SEO in 2020: What Role Do Keywords Play? Search Engine Journal
5 Ways SEO & Web Design Go Together Search Engine Journal
SEO Reports: Which Metrics Matter & How to Use Them Well Search Engine Journal
What is SEO? Quick Guide to Search Engine Optimization Business 2 Community
8 Ways to Become a Great SEO Consultant Search Engine Journal
Yelp SEO: How to Optimize Your Listings & Rank Higher Search Engine Journal
10 Reasons Why WordPress Is the Best CMS for SEO Search Engine Journal
Ryan Jones on Ranking Factor Nonsense, Machine Learning & SEO, Why You Should Build Websites & More [PODCAST] - Search Engine Journal
Ryan Jones on Ranking Factor Nonsense, Machine Learning & SEO, Why You Should Build Websites & More [PODCAST] Search Engine Journal
Bridging SEO and web development: How to get developers on your side Search Engine Land
Google Explains How to Use Headings for SEO Search Engine Journal
6 Features Every SEO Platform Should Incorporate Search Engine Journal
Video: Josef Sperzel talks technical SEO and using Python to pull data Search Engine Land
At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company) - Search Engine Land
At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company) Search Engine Land
Think effectively with SEO and brand building strategies Customer Think
SEO Penalties: The 6 Ways Your SEO Strategies Aren't Helping You Business 2 Community
Google’s Mueller Answers How to SEO a Podcast Site Search Engine Journal
Travel SEO: Competing in Organic Search in 2020 & Beyond Search Engine Journal
A Complete SEO Checklist: 21-Point List Explained Business 2 Community
Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST] - Search Engine Journal
Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST] Search Engine Journal
E-A-T & YMYL: How to Boost Your On-Page SEO Search Engine Journal
How SEO is changing in 2020 BestTechie
A New Twist In SEO Business 2 Community
Conductor launches SEO services marketplace for Searchlight users Search Engine Land
4 Advanced Ways to Use Chrome DevTools for Technical SEO Audits Search Engine Journal
Vlog #38: Josef Sperzel On Using Python For SEO Gains & Technical SEO Search Engine Roundtable
Case study: The true value of informational content for e-commerce SEO Search Engine Land
An Introduction to Python for SEO Pros Using Spreadsheets Search Engine Journal
SEO Trends for 2020 That You Need to Know Grit Daily
The Good Old SEO Days: Sergey Brin With Heather Lloyd-Martin & Detlef Johnson At The Google Dance - Search Engine Roundtable
The Good Old SEO Days: Sergey Brin With Heather Lloyd-Martin & Detlef Johnson At The Google Dance Search Engine Roundtable
How to make data driven SEO decisions Business MattersBusiness Matters
Top SEO Tools To Instantly Improve Your Website Marketing In 2020 (Comparison Common Tools) - KHTS Radio
Top SEO Tools To Instantly Improve Your Website Marketing In 2020 (Comparison Common Tools) KHTS Radio
Legal Marketing and SEO Trends for 2020 Part 2 The National Law Review
Avoid These Big SEO Content Mistakes on E-Commerce Sites Business 2 Community
16 Must-Have Tools for Off-Page SEO and Link Building Business 2 Community
How Ziff Davis used paid search and SEO to increase its affiliate business over the holidays - Digiday
How Ziff Davis used paid search and SEO to increase its affiliate business over the holidays Digiday
How I Had a Baby & Started an SEO Agency at the Same Time Search Engine Journal
Understanding the Role of a Technical SEO Audit Search Engine Journal
Marketing Associate - SEO and PR - TrustRadius Built In Austin
Google to experiment with more desktop search changes after favicon/black ad label rollout - Search Engine Land
Google to experiment with more desktop search changes after favicon/black ad label rollout Search Engine Land
SEO Content Writer vs Creative Writer: How to Find the Right Writing Experts for Your Marketing Needs - News & Features
SEO Content Writer vs Creative Writer: How to Find the Right Writing Experts for Your Marketing Needs News & Features
On Page SEO Checklist: Blogging for People and Search Engines [Infographic] Social Media Today
8 of the Best Digital Marketing Tools to Leverage in 2020 Business 2 Community
How Can I Publish Content to Both .com & .co.uk Websites? Search Engine Journal
Web Techniques Selects Red Canoe Media for SEO Campaign Suburban Journals
Google: Webpages with Featured Snippets Won’t Appear Twice on Page 1 Search Engine Journal
Reasons Why You Should Prioritize On Local SEO News Anyway
SEO Shark: an emerging partnership in the world of digital... Transforming The Nation
How do SEO companies like SEO Shark make... Daily Scanner
How to Use Google Optimize & Tag Manager for Personalization Business 2 Community
A beginner’s guide on creating a positive corporate culture based on SEO Shark’s culture - Sunrise News
A beginner’s guide on creating a positive corporate culture based on SEO Shark’s culture Sunrise News
How To Develop Your Business With Smart SEO Goals NewsAffinity
Google’s John Mueller: One Violation Will Not Result in a Manual Action Search Engine Journal
Park Seo Joon, Kim Da Mi, And More Hint At Unique Synergy Behind The Scenes Of “Itaewon Class” - soompi
Park Seo Joon, Kim Da Mi, And More Hint At Unique Synergy Behind The Scenes Of “Itaewon Class” soompi
Park Min Young And Seo Kang Joon Only Have Eyes For Each Other In “I'll Go To You When The Weather Is Nice” - soompi
Park Min Young And Seo Kang Joon Only Have Eyes For Each Other In “I'll Go To You When The Weather Is Nice” soompi
What is SEO? businessjournaldaily.com
What Does It Mean to ‘Do SEO’? Search Engine Journal
Kwon Nara Talks About Upcoming Drama With Park Seo Joon + Why She Feels Like An Idol Trainee Again - soompi
Kwon Nara Talks About Upcoming Drama With Park Seo Joon + Why She Feels Like An Idol Trainee Again soompi
Seo Kang Joon Transforms Into Warm-Hearted Bookstore Owner For New Romance Drama With Park Min Young - soompi
Seo Kang Joon Transforms Into Warm-Hearted Bookstore Owner For New Romance Drama With Park Min Young soompi
What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices Business 2 Community
Seo Kang Joon And Park Min Young Reunite As Adults In Their Hometown In Posters For New Drama - soompi
Seo Kang Joon And Park Min Young Reunite As Adults In Their Hometown In Posters For New Drama soompi
Watch: Seo Kang Joon And Park Min Young Promise A Heartwarming Story During Script Reading For New Drama - soompi
Watch: Seo Kang Joon And Park Min Young Promise A Heartwarming Story During Script Reading For New Drama soompi
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
The Most Effective Off Page SEO Techniques to Improve Your Google Rankings [Infographic] - Social Media Today
The Most Effective Off Page SEO Techniques to Improve Your Google Rankings [Infographic] Social Media Today
Watch: Seo Kang Joon Is Intrigued By Park Min Young In 1st Teaser For Upcoming Romance Drama - soompi
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
5 SEO Realities SEO Professionals Struggle with Most Search Engine Journal
Why Having a User-First Approach to SEO Is Important Search Engine Journal
How to Make SEO Happen in 2020 Practical Ecommerce
Can SEO Be Made Predictable? Search Engine Journal
#Showbiz: Han Seo Hee tried to end her life after Goo Hara's passing New Straits Times Online
Watch: Seo Hyun Jin And Ra Mi Ran Reveal What They Learned About Each Other While Filming “Black Dog” - soompi
Watch: Seo Hyun Jin And Ra Mi Ran Reveal What They Learned About Each Other While Filming “Black Dog” soompi
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
Ongoing Education: Your Secret to SEO Success Search Engine Journal
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
19 Free SEO Tools That Should Be on Every Marketer's Radar MarTech Advisor
3 Qualities of the Best SEO Information Search Engine Journal
Even More Tips For Getting A Top 10 Search Engine Ranking!
I have spent some time discussing the 5 different options you have for getting your web site listed in the search engines. Just to make sure that we're all on the same page, let's quickly review?1.
PageRank for Websites: Is There More to the Web?
Google's PageRank has been around for years, and in the opinions of a lot of e-business owners, it can make or break a site. Lately, with Google's fingers in every pie, it seems important to remind everyone that there is more to a website than just PageRank.
Should You Be Linking for Traffic or Rankings?
Just for a change, rather than a technical article, I would like to tell you a story. To begin, imagine your website is a little country bar, now let's go back to when the internet began, and reciprocal linking was being done properly.
PPC v Natural Search - A Cost Comparison Case Study
The attraction of Pay Per Click (PPC) online advertising is undeniable. Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much you're going to spend.
Search Engine Optimization Strategies Guaranteed to Skyrocket your Rankings
The point of optimizing your website is so that you will get ranked higher in the search engines and receive more visitors to your site. As a result, you will increase sales and revenue.
Does The Number Of Links On A Page Affect Ranking?
Lots of research has focused on inbound links to a site, but little has focused on the number of links actually on a page (outbound or to other parts of a site). Many SEO gurus have recently been talking about something they call "PR Leak" which seems to be a theory that the more outbound links you have, the more your page rank on Google "leaks" away.
An SEO Checklist
Would you like a checklist of the important steps to take in optimizing a web site? Well, here it is:1. Use a keyword research tool to find profitable phrases (i.
How To Indirectly Get To The Top Of Search Engines
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! Even if your website can't get in the Top 20, you can use indirect ways to get it there.
Yahoo Dopey, MSN Goofy, Google is Mickey Mouse Lost in a Sandbox
Seventy-two days ago Googlebot first showed up and crawled over 250 pages of a brand new domain in an experiment that has had an odd cartoonish character to it, where unexplained things happen with sometimes dark foreboding, a kind of Fantasia online.If you're unfamiliar with the Disney animation classic, Fantasia, Mickey Mouse plays a sorcerers' apprentice who wreaks havoc one evening as he dons the bosses magic wand and merrily destroys the castle.
Do You Submit Your Website To All The Search Engines?
There is really only one search engine to worry about submitting too and that is Google and you should only submit one page your main once and maybe a sitemap a week later but never more than once a week. If you have a link coming to your new site from a site that is currently listed in Google then Google will find you quicker.
Why is Search Engine Optimisation Expensive?
Many of our customers (http://www.internet-marketing-australia.
Diary of a Google Gazumpee
Back in November, when the Google Dance began, Barry Lloyd of makemetop.co.
The Smart Way To Get Listed On Google!
So you want to get listed on Google? And you want a GOOD listing on Google? "But my website is not popular and is too new to be noticed by Google," you say?Well, I have a solution to your problem.There are couple ways to get listed on Google.
Press Releases Can Increase Search Engine Positioning
When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward? taking the press release to as many *other* sources as possible.
The Secret To Getting Indexed In Yahoo
Getting indexed in Yahoo has become very difficult in the last few months. The indexing robot, Yahoo!Slurp, has become erratic.
Beyond the Box with Googles Web API
Google, the most popular, and many say best, search engine, offers searchers many options to help them zero in on just what they're looking for. Although these search modifier features are documented on own site, many searchers, including experienced marketers and technically savvy people, simple don't know these features are available.
20 Ideas for Creating Traffic Rich, Search Engine Friendly Pages
Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages".
Google - PR & Backlinks
Here are some observations that I have made recently:1. On several of my own sites, I have some pages with zero page rank despite having links pointing to them PR 5 pages on the same site.
PPC Advertising - The First Step In A SEO Marketing Campaign
Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates.
How To Choose Keywords Before they Skyrocket in Popularity
Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by today's highly competitive standards is just not good enough.
|home | site map|