Black Hat SEO and the Sneaky Redirect
Are shades of grey SEO really Black Hat SEO?
Black hat SEO is a strategy which gets a web page or entire site banned from a search engine.
A shade of grey is when you use a black hat strategy but your site has not been banned yet. Remember the acronym for YET: You're Entitled Too!
There are many different opinions on the subject of Search Engine Optimization. Many folks will deliver advice which will work to get you top 10 rankings but what is really the difference between Black Hat SEO and White Hat SEO?
There has been many good attempts to define Black Hat SEO. All are relevant and an example can be found at http://www.blackhatseo.com. The site contains a page of example Black Hat SEO and a directory of not recommended products and services.
But is there more to it than just keyword stuffing, hidden text and spamming image alt tags?
If you read the the Webmaster guidelines at Google: http://www.google.com/webmasters/guidelines.html, you'll notice that sneaky Redirection pages are not welcome. (This does not include the 301 redirect.)
What are Sneaky Redirection Pages?
Sneaky redirection pages are set up in in groups of 10 or 20. They all target similar and related keywords or phrases. The only links on these pages are links to other pages in the same family creating a false sense of related linking.
They do not contain content that any human would be interested in. These pages show up high in Search Engine Results Pages (SERPS). When you click on one of these pages from a search engine result, you will be redirected to another page. (Usually a high pressure sales page.)
Is this misleading? You bet. Why? Because the page you click on from the serps is not the page you actually get to read.
Can Sneaky Redirects be considered as a Black Hat SEO tactic?
I think so. The reason being is that if your page is discovered, it does get banned. These pages are smart when it comes to getting a higher search engine position but they will vanish if another marketer reports your page.
What SEO Strategy Should You Use?
All SEO strategies have value. I think that the focus of attention should be to avoid Black Hat SEO if your intention is to keep your site from being banned.
Visit SEO forums and use the ideas that you feel comfortable with. There are many SEO forums out there. Here is one to get you started: http://www.searchguild.com
Be aware of search engine guidelines. If you read conflicting information, or if the tactic does not feel 100% OK, maybe the tactic should be placed on the back burner or even avoided forever.
The author, Ed Zivkovic is based on the Gold Coast in Australia. Ed writes and publishes home business and webmaster articles at http://www.ezau.com and enjoys going to http://www.gold-coast-beaches.com.
Google’s John Mueller Speaks on SEO for Dark Mode Websites Search Engine Journal
Screaming Frog releases SEO Spider version 12.0 Search Engine Land
5 DIY SEO Tips That Your Small Business Needs Business.com
What Entrepreneurs Should Know About SEO Business.com
What Does It Mean to ‘Do SEO’? Search Engine Journal
Can SEO Be Made Predictable? Search Engine Journal
An Introduction to Python for Technical SEO Search Engine Journal
Can SEO Have a Negative Effect? Search Engine Journal
Moz launches Domain Analysis, free tool for SEO metrics Search Engine Land
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
10 Alternative Ways to Level Up Your SEO Skills Search Engine Journal
SEO from Expired Domains - DNW Podcast #258 Domain Name Wire
Travel SEO: 8 Ways to Build Links & Get Press as a Travel Brand Search Engine Journal
5 Ways SEO Helps Marketers Work Smarter with Bigger Brands Search Engine Journal
The Top 4 Enterprise SEO Platform Tools: An In-Depth Review Search Engine Journal
One Tool for Improving Image SEO for the Future Search Engine Journal
Redefining SEO in the Age of Digital Transformation Destination CRM
SEO budgets fall as marketers want clearer guidelines Netimperative
BrightEdge promises ‘self-driving SEO’ with new Autopilot offering Search Engine Land
Multiple H1s won’t get in the way of your SEO, Google says Search Engine Land
Google’s John Mueller Asks Why SEOs Don’t Publish Their Address Search Engine Journal
7 SEO 'Rules' to Ignore for Ecommerce Practical Ecommerce
Baidu SEO: Content Delivery, Speed & Accessibility Search Engine Journal
Should you do 100% of your SEO in-house? Search Engine Land
How to Do Local SEO During the Holidays Search Engine Journal
My experience with SEO Practical Ecommerce
What Is Forensic SEO? Search Engine Journal
SEO 2020: Top 15 Google Page Ranking Factors hypebot.com
Leading Enterprise SEO Platform, Botify, Launches Prescriptive Intelligence & Activation - Yahoo Finance
Leading Enterprise SEO Platform, Botify, Launches Prescriptive Intelligence & Activation Yahoo Finance
SEO Company Winnipeg Search Engine People
BrightEdge Unveils New Technology That Puts SEO on Autopilot Search Engine Journal
How a content audit can improve your organic SEO performance Search Engine Land
Brian McDowell on Enterprise Ecommerce SEO, Mobile & Respect [PODCAST] Search Engine Journal
7 Coding Barriers to SEO Success Practical Ecommerce
Brennen Bliss Recognized as Young SEO Professional of the Year at 2019 US Search Awards - Business Wire
Brennen Bliss Recognized as Young SEO Professional of the Year at 2019 US Search Awards Business Wire
Getting started with a terminal emulator for SEO programming Search Engine Land
Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] - Search Engine Journal
Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] Search Engine Journal
SEO in 2020: How to Perfectly Optimize Your Website for Google [Infographic] Social Media Today
GIVEAWAY: Win an SEJ SEO-Themed T-Shirt! Search Engine Journal
7 Free SEO Plug-ins for Chrome, and 3 Extras JumpFly PPC Advertising News
80 SEO & SEM Statistics That Prove the Power of Search [2019 Update] Business 2 Community
Is Google's Nofollow Change a Peek into SEO's Future? Practical Ecommerce
SEO Critique of 3 Ecommerce Blogs Practical Ecommerce
WeWork Selling Conductor SEO Company Search Engine Journal
SEO vs PPC: When Do You Optimize for Each? Business 2 Community
Google: HTML Sitemaps Not Worthwhile For SEO Purposes Search Engine Roundtable
SEO Misinformation – and How to Avoid It TechSpective
Big Linkedin Updates, New Google Targeting & All the News You Missed This Week [PODCAST] - Search Engine Journal
Big Linkedin Updates, New Google Targeting & All the News You Missed This Week [PODCAST] Search Engine Journal
Guest columnists Seo-Ho Lee and Naomi Johnson: Youth climate activists take over the streets of Boston - GazetteNET
Guest columnists Seo-Ho Lee and Naomi Johnson: Youth climate activists take over the streets of Boston GazetteNET
Long Island SEO, fishbat, Shares 4 Ways Instagram Can Maximize Brand Visibility For The Yoga Industry - PRNewswire
Long Island SEO, fishbat, Shares 4 Ways Instagram Can Maximize Brand Visibility For The Yoga Industry PRNewswire
Watch Local SEO Experts Prank A Google Local Spammer Search Engine Roundtable
Where Can I Get Backlinks to Improve SEO? Business 2 Community
Danny Seo, Romero Britto and Heather Hall Brands to Launch on iMedia Brands’ ShopHQ® - Yahoo Finance
Park Seo Joon's Manila Vlog Cosmopolitan Philippines
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
New Kid on the Block: Stephén Seo Tribeca Citizen
Malicious Commenter Receives Sentence For Spreading False Rumor About Lee Seo Jin And Sunny - soompi
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
A Guide to On-Page SEO for Ecommerce Websites Search Engine Journal
6 SEO Tips to Benefit Any Business Entrepreneur
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Two years on: Coach Park Hang-seo revitalizes Vietnamese football VnExpress International
What's the Value of SEO? Practical Ecommerce
10 Awesome Paid SEO Tools That Are Worth the Money Search Engine Journal
10 Ebooks About SEO You Should Download & Read Now Search Engine Journal
Why White Hat SEO is No Longer a Thing Search Engine Journal
SEO Content Strategy Tips to Boost Your Ranking in 2019 The Content Standard by Skyword
5 On-Site SEO Factors That Matter Most Search Engine Journal
Web Design Practices That Frustrate SEO Pros Search Engine Journal
How to Avoid SEO Misinformation Search Engine Journal
Dont Submit Your Website To Any Search Engines
We all want to get our websites high up in the search enignes but how do you do it? One thing you shouldn't bother doing is submit your site to any search engines. Not Google, not Yahoo!, not AltaVista.
If You Could Submit Just One Page To The Search Engines Which Should It Be?
Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana.
Ten Steps To A Well Optimized Website - Step 3: Site Structure
Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts.
How to Make Better Use of Web Site Page Titles and META Data
We got down to the basics with web site page titles and META data as part of a new study on how manufacturers use natural search engine optimization (SEO). Businesses of all types could benefit from the following case studies that show how poor titles and META data can be improved from an SEO perspective.
A Simple 4 Step Approach To Have Google Crawl Your Site Today Guaranteed!
Extra, Extra Google Now Gives you feedback. By Creating a Google Sitemap using free online tools you can get Google to crawl your site within 24 Hours.
Optimize Your Site Pt1
Listed here you will find the five of the most important points to remember when optimising your site and individual pages for the search engines.If you optimise your pages by working through these points one by one you will see a significant rise in your search engine rankings.
How to REALLY Profit from SEO
I want to give you a few more things to think about as you excel and grow in the craft of search engine marketing. If you are anything like me, you were hooked the first time you really made a difference to someone else's success.
PPC v Natural Search - A Cost Comparison Case Study
The attraction of Pay Per Click (PPC) online advertising is undeniable. Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much you're going to spend.
Dont Focus Too Much on Your Internet Business Website Ranking
No doubt, having a high search engine ranking is very important to a home business owner as it will increase their business revenue. Much money have been spend on search engine optimization software, books, ebook and SEO services in order to obtain a high ranking website.
Searching The Internet Without Search Engines
The World Wide Web contains more than ten million websites with thousands more being added daily from all over the world, and search engines are tasked with presenting the most relevant pages based on the search criteria entered. Finding a large and popular site like www.
Search Engine Optimization for Beginners
If you are confused about terms like "search engine optimization" or having a "search engine friendly" site, then listen up! I am here to help.Depending on how long you have had, or considered having, a website online, you have heard terms thrown around like the above or even worse, acronyms! SEO comes to mind.
Internet 2005: The Ten Billions Pages Search Engines
To see each and every page during 10 seconds would take 694 days 24/24. The leading search engines fight to be the first that oversteps this level.
RSS Feeds - a Website Owners Friend in Disguise
We've all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you're a website owner, than there are two ways your website can benefit from using RSS on your website-you can provide an RSS feed or, for the not-so-technically-inclined folks like me, you can use an RSS feed to keep your site's content fresh.
Some very early users of the Internet - not the worldwide web as we know it today - but the Internet from the early 1980s, will have heard of, and likely used, Usenet. This was the collective name applied to text-based electronic bulletin boards that were used to communicate in the days before the web and email existed, and that are still in use today.
Emerging Methods for Effective Search Engine Ranking
Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing has been an effective complement to search engine ranking campaigns; but the never-ending deluge of Spam is rapidly ruining the effectiveness of opt-in e-mail and helping to add luster to the value and cost-effectiveness of search engine traffic.
The Google Sandbox Explained
Introduction The Google Sandbox is a metaphorical term to explain why most new websites have very poor rankings in Google Search Engine Results Pages (SERPS). Very few people know for sure if the 'sandbox' actually exists, but it seems to be a filter added to the Google algorithms sometime around March 2004.
SEO Expert Guide - Black Hat SEO - Activities to avoid (part 8/10)
In parts 1 - 7, you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages on the world's search engines. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
How to Create Killer Keywords to Get FREE Traffic to Your Website
When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer you want to target.
The Mystery of the Magical Keyword Density Formula
Keyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects.
Get Personal With Google
Anyone who's been on the net any time at all knows that Google has been the search engine of choice for many for a while now. Whether that continues remains to be seen, but for now, with MSN still in development and Yahoo going through some growing pains, many still feel that Google is the leader.
|home | site map|