Search Engine Copywriting: Focus on One Topic
Perhaps the simplest of all the lessons I have learned about writing for search engines is to keep my pages simple. That is to say, whether I am thinking about my readers or about Google, there is a huge advantage to keeping most of your pages confined to a single topic.
There are three approaches I take to the creation of a page, and each has a significant impact on how high the listing for that page appears on Google.
>> #1 - When I don't think about Google and cover multiple topics.
There are times when a page is put up simply for the benefit of my readers and, for one reason or another, covers a number of different topics.
A simple example of this would be a page in the Excess Voice newsletter archives. I archive all issues, so visitors can browse their way through previous articles and reviews.
From Google's point of view, these pages are very unfocused. A particular newsletter might include an article on one subject, a review on another and reader feedback on yet another. As a result, Google sees a mix of unrelated topics, gives a digital shrug, and rewards me with a horrible listing across a variety of keywords and phrases.
>> #2 - When I do think about Google and cover multiple topics.
Let's say I am reviewing a service of a fairly general nature. As an example, we'll pick a site that offers a variety of marketing services for companies online. My review may cover search engine optimization, newsletters, buying AdWords, buying newsletter ads and banners.
In other words, by the nature of the services being offered, my review tackles a number of different topics. However, I'd like to get some Google traffic to that page, so I might even use WordTracker to find some good key phrases. Then I'll include that phrase in the page title, meta tags and in the headings and text.
Will that help me? Probably not. The problem is that Google will find my key phrase, take a peek at my text for related phrases, but then find a whole bunch of unrelated topics. The result? Page 10 on Google for my key phrase.
>> #3 - When I hardly think of Google at all, but focus on just one topic.
This is when I deliberately confine my page to a single topic. Sometimes I give very little, if any thought to keywords or Google. I simply write a good page on a single topic. I write for the reader.
What happens? Quite naturally, I will find that my page title, meta tags, headlines, subheads and text all include a logical key word or phrase, and the text is filled, quite naturally, with related phrases.
Will this page do well on Google? That depends. If the topic is very general, like 'advertising', then probably not. But if the topic is more focused, within a smaller niche, like 'advertising in German ezines', then I'll probably do very well indeed.
>> Concluding thoughts
A lot of the time, trying to get a high listing simply by packing in keywords and phrases will do you very little good.
If I have learned one thing over the last few years, it is that if I want a high listing, I need to do just one thing:
- Write a simple, focused page on a single, niche topic
On top of that, if you use WordTracker or a similar tool to find a relevant and strong, high demand/low supply key phrase, you'll do even better.
Nick Usborne is a copywriter, author, speaker and advocate of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
How Often Should You Perform Technical Website Crawls for SEO? Search Engine Journal
Crawl Budget: Everything You Need to Know for SEO Search Engine Journal
How to Plan Your Enterprise SEO Strategy Search Engine Journal
Google SEO Mythbusting: Is More Content Better? Search Engine Journal
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites Search Engine Land
Breaking Silos: How to Enable SEO Across Your Organization Search Engine Journal
6 Enterprise SEO Strategies & Tactics That Really Work Search Engine Journal
Why Do SEO Forecasting Models Keep Failing Us? Search Engine Journal
Boost Traffic with SEO for Product Descriptions and Pages [Step-by-Step Guide] - Business 2 Community
Boost Traffic with SEO for Product Descriptions and Pages [Step-by-Step Guide] Business 2 Community
The Relationship Between Content and SEO Business 2 Community
Replay: The SEO gender gap and how to close it Search Engine Land
Tips to Maintain Your SEO During a B2B Website Redesign Business 2 Community
8 Silly But Harmful SEO Mistakes Even Professionals Make Search Engine Journal
Top 5 Challenges of Enterprise SEO Search Engine Journal
How to Work with an ‘SEO Guru’ Who Isn’t a Team Player Search Engine Journal
Has Your Company Reached the Enterprise SEO Level? How to Know Search Engine Journal
SEO & Content Explored In Google's Latests SEO Mythbusting Video Search Engine Roundtable
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa Search Engine Land
Buy Your Metadata SEO T-Shirt Now [September Only] Search Engine Journal
Google SEO 101: Site Migrations Search Engine Journal
How would an SEO agency be built today? Part 2: Current business model(s) Search Engine Land
Apple showing signs it may soon launch a search engine to compete against Google Search - Coywolf News
Apple showing signs it may soon launch a search engine to compete against Google Search Coywolf News
7 Keyword research tips for effective SEO results Australian Times
Investment-Inspired Techniques to Diversify Your SEO Agency Client Portfolio - Search Engine Journal
Investment-Inspired Techniques to Diversify Your SEO Agency Client Portfolio Search Engine Journal
Agency round-up: Engage; Fablr; The SEO Works; and more The Business Desk
Alina Benny, Author at Search Engine Journal Search Engine Journal
Name Your Brand with a Global Audience in Mind Harvard Business Review
Moonraker SEO Services Takes Amherst SEO and Marketing Strategies to the Next Level - Press Release - Digital Journal
Moonraker SEO Services Takes Amherst SEO and Marketing Strategies to the Next Level - Press Release Digital Journal
How It’s Okay to Not Be Okay’s Seo Ye-ji made these luxe Korean brands famous - South China Morning Post
How It’s Okay to Not Be Okay’s Seo Ye-ji made these luxe Korean brands famous South China Morning Post
BrightEdge Takes SEO into New Digital Era with Market Insights & Intelligent Log Analyzer - Stockhouse
BrightEdge Takes SEO into New Digital Era with Market Insights & Intelligent Log Analyzer Stockhouse
Seo Kang Joon Talks About How His Worldview Changed After COVID-19 + His Urge To Improve His Acting - soompi
Seo Kang Joon Talks About How His Worldview Changed After COVID-19 + His Urge To Improve His Acting soompi
SEO Vs PPC: Which Strategy Is Best For Your Brand? Digital Market News
Importance of a Good Website Design for Business CoFounder Magazine
Park Seo-joon speaks fondly about his close friendship with Peakboy: He’s indispensable to me - PINKVILLA
Park Seo-joon speaks fondly about his close friendship with Peakboy: He’s indispensable to me PINKVILLA
SEO: Back To Basics Forbes
15 Tools to Optimize Your YouTube Marketing MarketingProfs.com
Park Seo Joon Instagram: Simba, Wooga Sqaud's Christmas celebrations among K-drama actor's MOST LIKED photos - PINKVILLA
Park Seo Joon Instagram: Simba, Wooga Sqaud's Christmas celebrations among K-drama actor's MOST LIKED photos PINKVILLA
Dubai SEO Agency WhaTech
SEO tips to improve your online presence Standard-Times
How is SEM related to SEO? AZ Big Media
Feedback optimization: A user-first approach to SEO Search Engine Land
Top 5 reasons why you need SEO AZ Big Media
Television films of the week: from Quentin Tarantino to Bong Joon-ho via Tonya Harding and Julie Christie - HeraldScotland
Television films of the week: from Quentin Tarantino to Bong Joon-ho via Tonya Harding and Julie Christie HeraldScotland
Secrets That Make SEO Work Best 04/13/2020 MediaPost Communications
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
Design: Making SEO Look Good Forbes
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. - Entrepreneur
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. Entrepreneur
SEO, Content, and Email Work Better Combined Practical Ecommerce
The 10 Commandments Of SEO Forbes
The 3 Types of SEO Reports You Should Be Building in 2020 Search Engine Journal
10 SEO Tips to Implement in 2020 SmarterCX
What SEO means for your small business The Business Journals
North-South Korean couples try to bridge 75-year division Honolulu Star-Advertiser
You Don't Have to Code to Be Great at SEO Search Engine Journal
Park Seo Joon to make guest appearance in Park So Dam and Park Bo Gum starrer Record Of Youth - Bollywood Hungama
Park Seo Joon to make guest appearance in Park So Dam and Park Bo Gum starrer Record Of Youth Bollywood Hungama
In uncertain times, jump start your SEO TechCrunch
Five Crucial Rules Of SEO Forbes
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
5 Key Tools to Improve the SEO Potential of Your Content Social Media Today
SEO in 2020: Going Beyond Google Search Engine Journal
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
What Is Enterprise SEO? Search Engine Journal
In a Year of Worsts, SEO Just Became the Best Search Engine Journal
Park Seo Joon films special appearance in Park Bo Gum's Record of Youth; Ep 4 achieves highest ratings yet - PINKVILLA
Park Seo Joon films special appearance in Park Bo Gum's Record of Youth; Ep 4 achieves highest ratings yet PINKVILLA
Why & How Content Pruning Helps Your SEO Search Engine Journal
How to Generate an XML Sitemap in WordPress Business 2 Community
SEO: Why It Matters in Today's Market RisMedia.com
6 Ways To Attract Search Engines To Your Website More Often
Adding fresh, updated content to your website is the surest way to get search engines engines to spider your site more often. Search engines are known to index sites updated on a regular basis more frequently.
Yahoo!/Overture Site Match: A License To Steal
Unless you've been living in a cave somewhere, I'm sure you've heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name--Site Match.According to the page info from Overture, submitting your site to individual search engines is expensive and time-consuming.
How To Make Your Website More Successful? (Part II)
In part I of our series of how to make your website more successful we already showed you some important tricks to build a more successful website. This time we are going to expand the scope a little to further improve your website and to make it work harder for you on the Internet.
Find Best Keywords For Your Site
Keyword optimisation is probably the most important thing that you want to concentrate on with regards to search engine optimisation (SEO). Unfortunately, not many people know this, or do enough to optimise their sites' keywords.
Its The Same Deal For Both Search Engines And Real Estate
It's all about location, location, location!In the past..
Earn with Fun by simple SEO (search engine optimization)
It all happened 3 months back, I have a blog & 1 fine day i saw my blog was ranking on top 10 position for a keyword which is less targeted, but was excited to see that & planned to promote it. Now watz the catch before promoting i placed Google Ads on my page.
3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw
Tip 1 - Hide And SeekDo not use hidden text on your website. This means having words and phrases in your pages somewhere that can't be seen to the naked eye.
Ten Steps To A Well Optimized Website - Step 2: Content Creation
Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts.
Get More Cosmetic Surgery Patients From The Web
It's no surprise that dominant cosmetic surgery practices also have a dominant web site and presence. More than ever, cosmetic surgery patients utilize the Internet to help select a credible surgeon.
Have You Been Dropped By Yahoo?
Yahoo has fairly recently updated its guidelines. You can read the full list at:http://help.
Make Quality Content Your #1 Priority
It is by now a proven fact that content is the most important element for getting better pagerank and, consequently, more traffic.Furthermore, the best ranking websites have content that is better written than most other sites.
Search Engines Are Going to Love You for This
What's the most potent free traffic source on the web?*** Search Engines! ***Surprised? Of course not. Why do so many people concern themselves so deeply with search engine optimization, positioning and ranking?In the United States, the follow FOUR search engines handle (*)94% of all search inquiries each and every day.
DIY SEO - Part 2 Tags n Things
Part 2 Tips 4 tagsMeta tags are the descriptive tags used by website designers to explain to the search engines exactly what your website is all about. They look like this,title Put title of your page here, include important keywords /titlemeta name="Description" content="Put a short keyword rich description of your site here" /meta name="Keywords" content="Put your keywords in here" /meta name="AUTHOR" content="Your name or company name here" /meta name="COPYRIGHT" content=" Your name or company name here " /meta name="DISTRIBUTION" content="Global" /meta name="RATING" content="General" /meta name="robots" content="index, follow" /meta name="revisit-after" content="1 Week" /meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /Note: the opening and closing brackets have been missed off to make this article compatable for publication.
A Simple White Hat Technique To Get Indexed By Google
Everybody knows that getting indexed in Google is getting more and more difficult each day and every body is looking for that edge over the competition.Most "white hat" SEO's frown upon methods like cloaking, blog and ping and other such "black hat" techniques and never had any special technique that they could use to help get their pages indexed better.
Anchor Text Optimization
Anchor Text (also called phrase linking) can significantly improve your web pages relevance in the search engines. Optimized or keyword rich anchor text can help your web site gain positioning in the search engines as well as help drive better targeted search traffic.
Duplicate the Exact Steps Used to Get a Number 1 Yahoo Ranking in Less than 30 Days
If you have ever been into a McDonalds you will understood the value of the Cookie Cutter Model. Every McDonalds you go in are the Same.
Things You Must Realize When Searching
For the uninitiated, searching for web pages can seem a slow, obscure process. Unless you have a high-speed Internet connection, web pages may seem to take days to load.
Easy SEO in 6 Simple Steps
If you want to increase traffic to your website and better your search engine positioning, here is an easy 6 step process that will enable you to do so.1.
Increase Web Site Sales with a SEO Proposal - Part 2
Part I of this article discussed some of the points that should be included in a search engine optimization proposal. Visit the resources section at the bottom of the page if you wish to get a copy of the whole article.
What are My Chances to Get the First Place in Search Engine Listings?
You must have heard the stories how people became rich and famous with their websites. How could they achieve this? Their websites took a first position in search engine listings targeting popular keywords.
|home | site map|