Search Engine Copywriting: Focus on One Topic
Perhaps the simplest of all the lessons I have learned about writing for search engines is to keep my pages simple. That is to say, whether I am thinking about my readers or about Google, there is a huge advantage to keeping most of your pages confined to a single topic.
There are three approaches I take to the creation of a page, and each has a significant impact on how high the listing for that page appears on Google.
>> #1 - When I don't think about Google and cover multiple topics.
There are times when a page is put up simply for the benefit of my readers and, for one reason or another, covers a number of different topics.
A simple example of this would be a page in the Excess Voice newsletter archives. I archive all issues, so visitors can browse their way through previous articles and reviews.
From Google's point of view, these pages are very unfocused. A particular newsletter might include an article on one subject, a review on another and reader feedback on yet another. As a result, Google sees a mix of unrelated topics, gives a digital shrug, and rewards me with a horrible listing across a variety of keywords and phrases.
>> #2 - When I do think about Google and cover multiple topics.
Let's say I am reviewing a service of a fairly general nature. As an example, we'll pick a site that offers a variety of marketing services for companies online. My review may cover search engine optimization, newsletters, buying AdWords, buying newsletter ads and banners.
In other words, by the nature of the services being offered, my review tackles a number of different topics. However, I'd like to get some Google traffic to that page, so I might even use WordTracker to find some good key phrases. Then I'll include that phrase in the page title, meta tags and in the headings and text.
Will that help me? Probably not. The problem is that Google will find my key phrase, take a peek at my text for related phrases, but then find a whole bunch of unrelated topics. The result? Page 10 on Google for my key phrase.
>> #3 - When I hardly think of Google at all, but focus on just one topic.
This is when I deliberately confine my page to a single topic. Sometimes I give very little, if any thought to keywords or Google. I simply write a good page on a single topic. I write for the reader.
What happens? Quite naturally, I will find that my page title, meta tags, headlines, subheads and text all include a logical key word or phrase, and the text is filled, quite naturally, with related phrases.
Will this page do well on Google? That depends. If the topic is very general, like 'advertising', then probably not. But if the topic is more focused, within a smaller niche, like 'advertising in German ezines', then I'll probably do very well indeed.
>> Concluding thoughts
A lot of the time, trying to get a high listing simply by packing in keywords and phrases will do you very little good.
If I have learned one thing over the last few years, it is that if I want a high listing, I need to do just one thing:
- Write a simple, focused page on a single, niche topic
On top of that, if you use WordTracker or a similar tool to find a relevant and strong, high demand/low supply key phrase, you'll do even better.
Nick Usborne is a copywriter, author, speaker and advocate of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
SEO myths busted by an ex-Googler Search Engine Land
SEO Content Strategy Tips to Boost Your Ranking in 2019 The Content Standard by Skyword
Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal
The Future of SEO: What SEO & Marketing Pros Need to Understand Search Engine Journal
SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
Here’s how to leverage long-tail keywords for your SEO Search Engine Land
A framework for SEO success with structured data Search Engine Land
Ongoing Education: Your Secret to SEO Success Search Engine Journal
Real-Time Insight & Real-Time Action in SEO: How Automation Bridges the Gap Search Engine Journal
A 50-Point Audit for Getting Started with Local SEO Search Engine Journal
Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
Google’s Baby Algorithms: How to Think About Them for SEO Search Engine Journal
What is SEO? businessjournaldaily.com
Google Launches New, Animated Video Series About SEO for Beginners Search Engine Journal
How to find your ideal SEO agency Search Engine Land
Google’s John Mueller Speaks on SEO for Dark Mode Websites Search Engine Journal
SEO best practices support ADA compliance for digital accessibility Search Engine Land
Let's Untangle the Knotty Mystery of SEO Radio World
5 SEO Tips to Optimize Your Next Blog Post Business 2 Community
TF-IDF: Can It Really Help Your SEO? Search Engine Journal
SEM vs. SEO vs. PPC Defined: What’s the Difference? Search Engine Journal
Three Off-Site Tactics That Seriously Boost SEO Traffic MarketingProfs.com
GoodFirms Unlocks the Most Trustworthy Digital Marketing and SEO Companies for November 2019 - PRNewswire
GoodFirms Unlocks the Most Trustworthy Digital Marketing and SEO Companies for November 2019 PRNewswire
Trend-Watcher: 6 New Ways to Do SEO in 2020 Business 2 Community
How UX Complements SEO to Improve Conversion Strategy Business 2 Community
Why the University of Arizona changed its abbreviation for SEO Search Engine Land
The Lowdown on SEO This Year (infographic) Digital Information World
Video: Eric Enge on Google advice vs. real-world SEO experience Search Engine Land
5 Free Keyword Research Tools for SEO & PPC JumpFly PPC Advertising News
For SEO, How Fast Is Fast Enough? Practical Ecommerce
Tesla Solar: Is Google SEO the Only Issue? Market Realist
Screaming Frog releases SEO Spider version 12.0 Search Engine Land
University of Arizona switches from UA to UArizona for SEO The Associated Press
SEO: Google's BERT Update Helps Ecommerce Product Pages Practical Ecommerce
Benchmarking Beyond SEO: What Competitors' Website Traffic Can Reveal Search Engine Journal
11 Tools to Use for Your YouTube SEO Business 2 Community
Travel SEO: 8 Ways to Build Links & Get Press as a Travel Brand Search Engine Journal
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] - Search Engine Journal
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] Search Engine Journal
How to Boost SEO for Coworking Spaces Commercial Property Executive
The psychology of SEO on Brains Byte Back The Sociable
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] - Search Engine Journal
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] Search Engine Journal
Learn How to Make Search Engine Optimization (SEO) Work for You USGlass Metal & Glazing
How to find cheap & affordable SEO services Business MattersBusiness Matters
Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce
Voice Search SEO: How To (Step-by-Step Guide) Business 2 Community
Jeopardy: SEO Is Short For Search Engine Roundtable
How Often Should You Do an SEO Audit on Your Company Site? Business 2 Community
5 DIY SEO Tips That Your Small Business Needs Business.com
5 SEO Trends to Help Marketing Leaders Prepare for 2019 The African Exponent
How Google's BERT SEO Update Will Impact Content and Search PR News - For Smart Communicators
5 SEO suggestions to market your food truck | Commentary Food Truck Operator
SEO from Expired Domains - DNW Podcast #258 Domain Name Wire
Google BERT Update – What it Means Search Engine Journal
WSJ report about Google search manipulation gets a lot wrong Search Engine Land
Video: Eric Enge on building and selling his SEO agency Search Engine Land
The Truth About Multiple H1 Tags and SEO Business 2 Community
10 Best SEO Podcasts to Master the Art of SEO 99Signals - Tech News, Tech Hacks, & More
How to Write SEO-Friendly Content in 2020 - VENTS Magazine
Minok Seo, of Bristow won $152,973 PotomacLocal.com
SEO Specialist job with Creative Circle | 406576 mediabistro.com
5 Reasons Your Business Needs to Invest in SEO in 2020 Promotion World
Basics of Search Engine Optimization | Calendar Rutland Herald
Creative & SEO Copywriter, Penguin General - London The Bookseller
SEO Agency In Phoenix Expands Their Services StreetInsider.com
Analysis: newly-published award in Seo v. Korea case finds that property acquired as a private residence and later rented out does not qualify as an investment under the Korea-US FTA - Investment Arbitration Reporter (IAReporter)
Analysis: newly-published award in Seo v. Korea case finds that property acquired as a private residence and later rented out does not qualify as an investment under the Korea-US FTA Investment Arbitration Reporter (IAReporter)
SEO Analyst job with Creative Circle | 406533 mediabistro.com
HigherVisibility Launches Free SEO Tool to Grade the CTR Effectiveness of Title Tags - Yahoo Finance
What Does It Mean to ‘Do SEO’? Search Engine Journal
6 Ways To Attract Search Engines To Your Website More Often
Adding fresh, updated content to your website is the surest way to get search engines engines to spider your site more often. Search engines are known to index sites updated on a regular basis more frequently.
Yahoo!/Overture Site Match: A License To Steal
Unless you've been living in a cave somewhere, I'm sure you've heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name--Site Match.According to the page info from Overture, submitting your site to individual search engines is expensive and time-consuming.
How To Make Your Website More Successful? (Part II)
In part I of our series of how to make your website more successful we already showed you some important tricks to build a more successful website. This time we are going to expand the scope a little to further improve your website and to make it work harder for you on the Internet.
Find Best Keywords For Your Site
Keyword optimisation is probably the most important thing that you want to concentrate on with regards to search engine optimisation (SEO). Unfortunately, not many people know this, or do enough to optimise their sites' keywords.
Its The Same Deal For Both Search Engines And Real Estate
It's all about location, location, location!In the past..
Earn with Fun by simple SEO (search engine optimization)
It all happened 3 months back, I have a blog & 1 fine day i saw my blog was ranking on top 10 position for a keyword which is less targeted, but was excited to see that & planned to promote it. Now watz the catch before promoting i placed Google Ads on my page.
3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw
Tip 1 - Hide And SeekDo not use hidden text on your website. This means having words and phrases in your pages somewhere that can't be seen to the naked eye.
Ten Steps To A Well Optimized Website - Step 2: Content Creation
Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts.
Get More Cosmetic Surgery Patients From The Web
It's no surprise that dominant cosmetic surgery practices also have a dominant web site and presence. More than ever, cosmetic surgery patients utilize the Internet to help select a credible surgeon.
Have You Been Dropped By Yahoo?
Yahoo has fairly recently updated its guidelines. You can read the full list at:http://help.
Make Quality Content Your #1 Priority
It is by now a proven fact that content is the most important element for getting better pagerank and, consequently, more traffic.Furthermore, the best ranking websites have content that is better written than most other sites.
Search Engines Are Going to Love You for This
What's the most potent free traffic source on the web?*** Search Engines! ***Surprised? Of course not. Why do so many people concern themselves so deeply with search engine optimization, positioning and ranking?In the United States, the follow FOUR search engines handle (*)94% of all search inquiries each and every day.
DIY SEO - Part 2 Tags n Things
Part 2 Tips 4 tagsMeta tags are the descriptive tags used by website designers to explain to the search engines exactly what your website is all about. They look like this,title Put title of your page here, include important keywords /titlemeta name="Description" content="Put a short keyword rich description of your site here" /meta name="Keywords" content="Put your keywords in here" /meta name="AUTHOR" content="Your name or company name here" /meta name="COPYRIGHT" content=" Your name or company name here " /meta name="DISTRIBUTION" content="Global" /meta name="RATING" content="General" /meta name="robots" content="index, follow" /meta name="revisit-after" content="1 Week" /meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /Note: the opening and closing brackets have been missed off to make this article compatable for publication.
A Simple White Hat Technique To Get Indexed By Google
Everybody knows that getting indexed in Google is getting more and more difficult each day and every body is looking for that edge over the competition.Most "white hat" SEO's frown upon methods like cloaking, blog and ping and other such "black hat" techniques and never had any special technique that they could use to help get their pages indexed better.
Anchor Text Optimization
Anchor Text (also called phrase linking) can significantly improve your web pages relevance in the search engines. Optimized or keyword rich anchor text can help your web site gain positioning in the search engines as well as help drive better targeted search traffic.
Duplicate the Exact Steps Used to Get a Number 1 Yahoo Ranking in Less than 30 Days
If you have ever been into a McDonalds you will understood the value of the Cookie Cutter Model. Every McDonalds you go in are the Same.
Things You Must Realize When Searching
For the uninitiated, searching for web pages can seem a slow, obscure process. Unless you have a high-speed Internet connection, web pages may seem to take days to load.
Easy SEO in 6 Simple Steps
If you want to increase traffic to your website and better your search engine positioning, here is an easy 6 step process that will enable you to do so.1.
Increase Web Site Sales with a SEO Proposal - Part 2
Part I of this article discussed some of the points that should be included in a search engine optimization proposal. Visit the resources section at the bottom of the page if you wish to get a copy of the whole article.
What are My Chances to Get the First Place in Search Engine Listings?
You must have heard the stories how people became rich and famous with their websites. How could they achieve this? Their websites took a first position in search engine listings targeting popular keywords.
|home | site map|