SEO Information

Owning Your Category Online - Is Our Website Broken?


"Owning your business category online is more than just a few keywords... Is your website broken?"

Let's face it, the Internet is a crowded place... and it's becoming even more crowded as you read this. Your business can't stand still online, and you can't afford to look backwards. Qualified, targeted traffic generation is what we all desire. Owning your category online goes a long way in providing just that.

It's not about just looking forward, but moving forward and taking some ownership. Every business online today is worried about being found in the Top 10 Search Engines and Directories for their products or services - and they should be! Statistics still make them (search engines) the number one stop for all surfers.

But, just for a moment let's imagine that these search engines and directories provide the most relevant results. That's right, let's just say for the sake of this article, that they all work extremely well. O.K?

Now, since we believe that our products or services are way more relevant than those companies listed above us in (today's) search engines results - we have to admit something is wrong... but remember, the search engines are perfect.

We all know you can buy your keywords in Google? and Overture? right? Does that make you the best? (not.) Do surfers know this? (Yes.) Does it make your business (your website) any more relevant? (No.) It does put businesses with a larger budget at the top of the pile again, that's all. Is this why many of us don't click on sponsored links? (Ahem...)

If the search engines were (are) perfect, then let's get back to something else being wrong. Hmmm, my website must be broken! Wow, somebody is actually staying with me here.. My website must be broken?

Why else would all those "other" websites be showing up ahead of my business when people search for my products/services/information? Don't these people know we are the experts? (nope.) Don't they know our products are superior? (nope.) Can't they see the skill we employ and our dedication to employee and customer service? (nope.) Haven't they read the reviews? (probably...)

So, in an effort to help you "own your category online", here's some suggestions to assist your business in getting ahead of those "other" websites and putting your business where it rightly belongs! If you already employ all these practices, we commend you. But if you find yourself behind, these tips can help your company without having to become a Webmaster or a Search Engine Marketing Professional. Pass these on to your Marketing Team and get better results and recognition starting today!

Do: Research the search terms (keywords) that people would use in seeking out your offerings. You can start with Wordtracker? and the search terms you first come up with.

Wordtracker? will help you locate terms that are similar to your terms in meaning and search. It is a tool that gives you an *idea of what the general terms people are using, and how many searches are taking place on these terms... * that's another book though. This is a great starting point and the trial really is free!

Tip: Do not just 'look-up' your company name, - prospective customers or vendors or partners are not looking you up by your 'company name' in Google? - they don't know it yet...? Surfer's have become quite good at 'searching'. Be specific and general. You can also learn who you have to beat online! - Who's kicking your butt when people search for your product or service online? That first page of results is your market share online!

Do: Make sure you have a *keyword specific "Title" for every webpage that's relevant to the content on that page (*keyword specific, not keyword stuffed).

Page Title; Top of the screen, blue 'title' bar (in explorer). I still see thousands of websites with "Homepage" in the title bar, or "MyOneHotBusiness.com" and just that phrase or 'Title' is repeated throughout every page on their website! Each page in your website is (content) unique - make it's 'Title' unique too! Or call your webmaster with new "titles" for each of your website pages. Different values are placed on this "page title" from the different search engines and directories.

Tip: Add "Chicago, Chicagoland, Illinois" to the end of your Title (your city, state). This helps in regional search queries.

Do: Have at least 200 words of (content specific) text on the pages of importance (homepage, category pages, etc.). This is what the engines and directories DO read, these words and links are how the engines interpret what's on this page. Images or pictures of words or "ads" are not "read" so-to-speak. Make this text content highly relevant to the topic (product or service) on this page.

Tip: Put your fancy Flash commercial on a link from your homepage and put up a content relevant page of your best text instead! Visitors will still look at your commercial if you tell us it's cool, but don't force us to watch it! - That's not what we came for. This Flash file does almost nothing for search engines and directories.

Do: Have yourself or your professional staff write articles on their specific area of expertise in product or service. Make these articles a webpage with relevant links to the product or service directly.

Short of hiring a Search Engine Marketing Consultant or a Professional Copywriter, these detailed articles if rich and full of relevant content, are the exact pages that will generate you the most qualified and targeted visitor to your business! Once these 'article pages' are crawled (indexed) by the search engines you will be pleasantly surprised to see that (now) you are a more relevant search result.

(Not to be confused with 'links' or 'reciprocal linking programs' - your (article) webpages are much more "read" and effective in sending the reader to your site, or keeping them there, not to mention the branding opportunities)

These articles not only show your business as an authority, they prove it in words and information for the reader, me, a human. These concise type articles are an excellent way to gain exposure, recognition (branding), traffic, and yes, even sales. You said you were an authority, now prove it.

Tip: Submit these articles to other online and offline publications and Ezine's. You make them available to other websites just for leaving your Author and link intact. There are businesses craving this type of content for their website's success! Your business website will begin receiving quality traffic from every website that posts your company's article(s)! Now there's a strong statement.

Do: Include your URL (www.) in every piece of material you print - every piece of traditional advertising you already pay for!

Every week I read through different newspapers and magazines - I can't believe how many businesses forget to put their web address in that Advertisement they paid for. You pay big bucks for a quarter page ad or whatever, and then never mention your website!?! Which is open 24/7/365 - and that Tribune is just around for two days! Start your marketing return on investment right there!

Tip: Offer a website only promotion or coupon in your Ads to generate further interest and traffic to your specific offer web pages!

Do: Ask visitors to "Bookmark your site" or "Tell a friend" or "Send this article to a friend"...

Your visitors don't always think of it, so just ask them? Bookmarks not only increase return visitors, but they also give you a vote of confidence in providing something worthwhile... even if that's a return trip! This does not have to be bold and obnoxious either, a simple button saying "Bookmark Us" will do on any business website.

Do: Be Patient. All search engines and directories have different timeframes for updates, changes and new submissions. After making changes or additions to your site, allow 90 days after initial submission for realistic results to begin showing in the major search engines and search directories. Owning your category online is more than just a few keywords. Don't just say you do all these things!

Do: Go and check!

Tip: Go and check again!

Because if you do your best with these few suggestions - your website will show up higher in the search results for those relevant terms you selected. You'll be hundreds of websites ahead, and getting more qualified visitors too. There's much more to owning your category online, but every business should be employing these "level one" marketing concepts.

There, now we can stop imagining that the search engines are perfect.

Good Luck.

Written by and Copyright Scott Sedwick http://www.hyperformancemedia.com

About The Author

Scott is the Founder and Sr. Project Manager for Hyperformance Media, Inc. a website marketing company since 1996. His 24+ years experience in the computer industry can help your business succeed online!

Copyright SS ss@hyperformancemedia.com http://www.hyperformancemedia.com


MORE RESOURCES:

SEO: Reclaiming Lost Links from Site Migrations  Practical Ecommerce

There is a little-used opportunity for longtime retailers to gain links. If your ecommerce site has changed platforms in its lifetime, you might have editorial links ...


Important SEO Trends To Watch In 2019  Forbes

Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ...


Save 96% on this 8-part course in SEO and learn one of the hottest skills of 2019  Mashable

It's been said that attention to detail is the determining factor in whether something is great or just good. That's certainly true when you're dealing with search ...


"Super wolf blood moon” is a media and SEO invention  Quartz

There is no such thing as a “blood moon.” It's mostly a media invention, driven largely by efforts to get readers to visit news websites—through a tactic known as ...


SEO: 6 Things to Do When You Have Nothing to Do  Practical Ecommerce

Search engine optimization is self-directed. Unless you're being managed by another practitioner who tells you what to do and when to do it, SEO can be difficult ...


These Are The Biggest SEO Trends Of 2019  Forbes

SEO strategy with components for successful marketing as icons on cubes on wooden backgroundGetty. How will the world of search engine optimization ...


Demystifying Search Engine Optimization (SEO)  MarTech Advisor

SEO has been around for some time, but many people still don't know that there is such a thing, and if they do, they are, at best, mystified by it says, Shawn ...


Dao Tao SEO LADIGI Academy – Learn All About SEO in Vietnam  Foreign Policy 2018

Recently, the demand for learning SEO has increased dramatically, so a series of SEO training centers are in turn to meet this demand of customers. Not all ...


Why Voice Search Will Dominate SEO In 2019 -- And How You Can Capitalize On It  Forbes

By 2020, 30% of all website sessions will be conducted without a screen. Voice search allows users to browse the web the Internet and consumer information ...


12 SEO Goals for 2019: Ideas That Will Inspire You  Search Engine Journal

It's time to set your SEO goals for 2019. Need some inspiration? Read this roundup of New Year's goals from the SEO community.


5 SEO Trends to Help Marketing Leaders Prepare for 2019  Forbes

As the year comes to a close, marketers have begun to wrap up their current campaigns and set their sights on the new year. And if 2018 has shown us anything, ...


A simple 3-step framework for improving your technical SEO  Search Engine Land

In a world where everyone's fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site's usability, crawlability, ...


iAgency launches the first SEO optimization school, JediSEOSchool  Business Review

The local market for online search engine optimization (SEO) is growing, and the trend will continue this year, given that competition and online budgets.


SEO Year In Review: 2018 saw Google updates and a focus on mobile  Search Engine Land

So, 2018 was an exciting year in SEO, with a number of large Google search algorithm updates, big changes within Google's management team, mobile first ...


Mueller: Focus your SEO on Google’s status quo  Search Engine Land

Though web browsers are becoming more and more advanced, that doesn't mean you should build websites that you know only the latest web browsers support ...


The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  Forbes

You can take your Wordpress SEO to the next level. Following are 10 ways to make sure your WordPress site and *content* are optimized to the fullest.


5 SEO Factors to Monitor in 2019  Search Engine Journal

2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries.


The SEO Problem With Websites Having Multiple Businesses At One Address  Forbes

Most often, when you have two or more businesses at one address, one business will appear in the maps while the others do not.


SEO: Converting Keywords to Link Authority  Practical Ecommerce

Link authority is one of the most critical influencers of how a site ranks. How do keywords increase link authority? They indicate the *content* you need to create to ...


3 SEO Principles for New Strategists  Multichannel Merchant

Joining the digital marketing world as a junior-level SEO specialist is a massive undertaking.


Free SEO Site Audit Tools  Search Engine Journal

A huge list of Free SEO Audit tools that are useful for finding problems and ranking better.


Machine vs. man: What really matters for SEO success  Search Engine Land

Old methods of dynamically generating *content* and other quick hacks no longer result in long-term, sustainable SEO performance. Gone are the days of ...


What marketers think of SEO and SEM in 2019 – Econsultancy  Econsultancy

Brands have been doing search engine marketing for 20 years now, but marketers' ears still perk up when they hear tips on how to get higher in rankings ...


Top 13 SEO Metrics to Track Content Performance & Engagement  Search Engine Journal

We're now marketing in an era where SEO and *content* marketing go hand in hand. If you want to drive success from the search engines, you need create great ...


9 Essential Local SEO & Listings Management Tools  Search Engine Journal

Here are nine of the best local listings management tools and all-in-one local SEO software solutions available on the market today.


How Every Law Firm Can Improve Their SEO In 2019  Forbes

SEO and *content* marketing deliver the lowest cost per acquisition (CPA), or cost per lead, of any other form of digital marketing. Even if your law firm dedicates ...


A Small Business Owner’s Guide to SEO  Search Engine Journal

Are you a small business owner? Then make sure you know and understand these 5 SEO principles and how they impact search and your SEO strategies.


SEO resellers 101: 4 programs you should know about  Business MattersBusiness Matters

If you have an agency that specialises in marketing, it would be cost-efficient and possibly more effective to hire an SEO reseller to focus on all the SEO work that ...


How SEO Is Helping the E-Commerce Industry  MarTech Advisor

Rilind Elezaj writes, about how SEO can help you, marketers, a fortune. For e-commerce websites, search engine optimization can be compared to the three ...


StrategiQ launches Spark, an SEO deployment platform  Search Engine Land

StrategiQ, a digital marketing agency, launched a new tool called Spark to help SEOs test and deploy SEO-related changes on their own without developer ...


25 tools to streamline YouTube SEO optimization  Search Engine Land

With video streaming services and social media platforms reporting large amounts of traffic, videos are slowly but surely moving front and center as the most ...


Year in Review: Top 10 SEO expert columns of 2018  Search Engine Land

All year long, SEO experts share their in-depth knowledge and timely advice to help the larger search community navigate new releases and find ways to ...


Adviser: Don't jeopardize your website with SEO tricks  Crain's Cleveland Business

Search Engine Optimization, or SEO, is critical to small-business growth. It's how well your website ranks when customers search your industry. Good SEO is the ...


SEO: 6 Critical Reports on the New Google Search Console  Practical Ecommerce

Google continues to migrate important search engine optimization tools to the new Search Console. Several more tools moved over the holiday season. But the ...


9 Tips for Creating Your Best SEO Content in 2019  Search Engine Journal

Ready to produce your best SEO *content* this year? Read on to learn nine key tips that will help you create awesome SEO *content*.


Website Design with SEO  Business 2 Community

When designing a website, it can be incredibly challenging, not only do you need to have sound technical knowledge, you also need creative skills. If you want ...


SearchCap: Bing robots.txt advice & technical SEO frameworks  Search Engine Land

A simple 3-step framework for improving your technical SEO Jan 3, 2019 by Aleh Barysevich. In a world where everyone's fighting for relevance in search, ...


What Is Local SEO & Why Local Search Is Important  Search Engine Journal

Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results. Local search encompasses all ...


From Salon Marketplace: Master SEO and help your website gain visibility  Salon

Become a certified SEO expert and help your webpage hit the first page of search results.


Types of digital marketing and SEO services  Anglotopia.net

When searching for ideas to develop your business which is online and outside door business, you can find various ways for sure. In order to develop your ...


4 Key Considerations To Deal With Unresponsive SEO Clients  ValueWalk

Following are some of the effective ideas through which you can reopen channels of communication again with an SEO clients.


5 Ways Video Content Can Improve Your SEO  Business 2 Community

If you wanted a single reason why it's such a good idea to create video *content* for your business or brand, let it be this one: search engine optimization. Not only ...


Leading local SEO predictions: Reserve with Google will grow, real-time local inventory gets real  Search Engine Land

Local SEO is has been an under-appreciated discipline in digital marketing. Yet management and optimization of local business *content* and reviews, including ...


Types of strategies for SEO and digital brand marketing  TechGenYZ

It is always important for companies for you to follow digital brandm marketing strategies to take your business to next level using a good process of planning.


SEO & Blogging: Your 2019 Guide  Business 2 Community

Blogging is often a central component for both successful organic search ranking and *content* marketing, but it requires careful planning to reap maximum ...


SearchCap: SEO at Google, Sitelink ad tips & SMX Munich  Search Engine Land

How to avoid a site migration disaster. Jan 11, 2019 by Chris Sherman There are many reasons you might be considering a site migration: introducing a new ...


The Ultimate Blog SEO Checklist  Search Engine Journal

Want to make your blog SEO friendly? This checklist covers the top SEO points that can help improve your blog's performance.


Searching for Excellence: Redesigning Banking Websites for SEO in 2019  The Financial Brand

Every financial marketer must make sure their website redesign makes Google happy, not just graphics designers and people using the site.


The Top 10 SEO Tools Marketers Want in 2019  Business 2 Community

When we asked marketers what tools they were planning to use in 2019, we received more than 70 responses with nearly as many tools. They run the gamut ...


Why NAP & User Experience Are Crucial to Local SEO  Search Engine Journal

Learn why Name, Address and Phone (NAP) data consistency and user experience are both essential components to rank in local search.


4 Sales Lessons for SEO Link Building  Practical Ecommerce

Search engine optimization professionals may think of themselves as marketers but not salespeople. Nonetheless, a good salesperson can teach us at least four ...


Google: How Soon Can You Remove 301 Redirects?  Search Engine Roundtable

We've covered the topic of how long Google wants you to keep 301 redirects in place here numerous times. John Mueller was asked the question again and this ...


Top 10 Marketing Tips to Propel Your SEO in 2019  Business 2 Community

For many business owners, SEO is a vital long-term investment to grow their business. When executed properly, SEO can attract new customers through high ...


Improve SEO with 'Audience Insights' in Google Ads  Practical Ecommerce

What if you could use information about your existing customers to obtain new ones? That's the purpose of Audience Insights in Google Ads. It helps businesses ...


Park Hang-seo satisfied with players' display against Jordan  Nhan Dan Online

NDO – Vietnam coach Park Hang-seo has praised his players after beating Jordan 4-2 on penalties in their Asian Cup Round of 16 encounter on January 20 to ...


Content Strategy & Actionable On-Page SEO Tips to Drive Traffic [Webinar]  Search Engine Journal

Want to learn how to create *content* that will boost your traffic this year? Join our next webinar as we take a deep dive into *content* strategy.


Google’s John Mueller Explains Why Rel=Canonical is Sometimes Ignored  Search Engine Journal

Google's John Mueller responded to an SEO seeking advice regarding issues with canonicals and the use of angular JavaScript.


Enterprise SEO Tips for Success with Eli Schwartz [PODCAST]  Search Engine Journal

In this podcast episode, Eli Schwartz talks about enterprise SEO – the challenges involved and how to achieve success internally at your company.


How to Determine the Best Keywords for SEO without Being an Expert  Business 2 Community

After you get a bunch of ideas from a keyword research tool, how do you identify a good SEO keyword? There are a lot of mistakes you can make when choosing ...


Speed, Schema, and Search Engines: The SEO Trends of 2019  Business 2 Community

Wait a minute. How did it become 2019? Did 2018 just start? I could have sworn I wrote a similar blog just last month! skip. Ads by Hooly. Anyways, 2018 has ...


The Secret Life of Backlinks  Search Engine Journal

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor's own. Backlinks are the backbone of your website – the ...


How to Perform an SEO Competitive Analysis  Business 2 Community

I get asked all the time – “Ryan, what is XYZ.com doing that we aren't? Tell me why they're ranking 1st for this keyword and we are not!!!”. There's so many ...


Best Tools for SEO Marketers Still Used in 2019  Billionaire365

The right tools will make a hard job considerably easier. There are many tools for prospective and professional SEO marketers but this article will focus on the ...


Off-Page SEO Strategies: Hidden Factors That Impact Search Visibility  Business 2 Community

In a world of data-driven marketing strategies and software that can measure the most minor digital activities on a website, businesses long for deeper ...


Google is Creating Featured Snippets from PDF Content  Search Engine Journal

Google has been spotted pulling *content* from PDFs to create featured snippets.


Triface Media one of the Fastest Growing SEO Company in 2019  The Open News

Triface Media SEO was established in March 2007 with high desire to show our whole system of sites and media enterprise. Our techniques for publicizing ...


Is Link Building Still the Most Effective SEO Strategy in 2019?  Business 2 Community

From the beginning, backlinks have always been at the crux of SEO. And I really don't think 2019 is going to be an exception. The sheer number and quality of ...


Jeonghwa Seo creates cast aluminium and brass furniture for Seoul cafe and wine bar Et Cetera  Dezeen

Seoul-based designer Jeonghwa Seo has furnished a cafe and wine bar with furniture that celebrates the qualities of raw materials.


Charleston SC SEO Google Ranking Digital Marketing Expert Service Announced  Newswire

Further Design Group, the Charleston, SC based digital marketing expert, has announced it can help clients hit page on Google.


Here’s Why Your Programmatic Display Strategy Should Mimic Your SEO Strategy  Business 2 Community

January is the coldest month of the year across most of the United States, but that hasn't stopped B2B marketers from cranking up the heat up on their 2019 ...


Content Strategy & Actionable On-Page SEO Tips to Drive Traffic in 2019  Search Engine Journal

Creating *content* that satisfies both the search engine and the user is imperative if you want a fighting chance to show up on SERPs. But how exactly do you ...


Gong Myung Talks About His Strong Friendship With Seo Kang Joon  soompi

Gong Myung brought up his fellow 5URPRISE member Seo Kang Joon in a recent interview! On January 21, Gong Myung participated in an interview to ...


Seo Eun Soo And Jin Goo Are Drastically Different In Character Posters For “Legal High”  soompi

JTBC's “Legal High” has released character posters for Jin Goo and Seo Eun Soo! The upcoming Friday-Saturday drama “Legal High” stars Jin Goo and Seo ...


White Label Marketing Now Offering Unique and Effective SEO Solutions and Infrastructures - Press Release  Digital Journal

Maidstone, UK - In the constantly growing world of digital marketing, more and more businesses are exploring their online presence and looking to boost their ...


Best Ways To Improve Your SEO And Why You Need To Do It  Forbes Now

The more quality *content* you produce, the better results you will see.


15 Common SEO Mistakes To Avoid  Forbes

Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...


The 8 Things Most People Get Wrong About SEO  Forbes Now

I've been working in the search engine optimization (SEO) space for years, yet I'm still pleasantly surprised to learn new things about the industry. I'll discover a ...


Lee Pil Mo And Seo Soo Yeon To Tie The Knot After Dating On Reality Show  soompi

Lee Pil Mo and Seo Soo Yeon are getting married this upcoming spring! K-star Entertainment released an official statement to Sports Chosun on December 25 ...


The importance of understanding intent for SEO  Search Engine Land

Search is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...


Seo Kang Joon To Bring Love At Thailand In February Fan Meeting  hellokpop

Thai fans, our favourite human Seo Kang Joon will be showing off his charms as he greets you this February in his fan meeting!


SEO Is A Must For Small Businesses: Here's How To Get Started  Forbes

You are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.


A checklist: Important SEO points to cover in a content campaign  Search Engine Land

After you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...


The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine Journal

The role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.


SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic  Forbes

Borrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...


5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In  Search Engine Journal

Let's leave tired SEO phrases in the dust and adopt a vocabulary that matches the present state of online marketing and works better with our audiences.


How SEO And Content Marketing Work Together To Fuel Your Online Success  Forbes Now

SEO and *content* marketing are not disparate departments. In fact, both need each other.


How SEO Has Evolved (And What's Next)  Forbes

Since the early days of SEO, marketers have deployed online strategies to ensure that their websites would gain greater visibility on search engine results pages ...


5 SEO trends that will matter most in 2019  Search Engine Land

To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.


Why Prioritization Is Critical to SEO Success  Search Engine Journal

Here's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.


6 Reasons Why SEO Might Not Be Right For Your Business  Forbes

Contrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here's how to determine ...


An SEO’s Letter to Santa: All I Want for Christmas This Year  Search Engine Journal

Dear Santa, I've been pretty good this year. I haven't cloaked one page or bought one link. So can you grant all the items on my SEO wish list?


Four E-Commerce SEO Trends To Prepare For In 2019  Forbes

Tech giants like Google and Facebook continue to invest time, money and energy into the development of their algorithms. As a result, search engine ...


SEO vs. SEM: What's the difference? | Articles  telegraphherald.com

If you are new to digital marketing, understanding the complex jargon of this industry can be a challenge.


How Google Thinks: SEO Done The Right Way  Forbes

People are always on the lookout for the search engine optimization (SEO) trick that will propel them to the top of a Google Search results page. Obviously, this ...


Why following SEO trends guarantees SEO budget waste.  Search Engine Land

Search engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it's frustrating and fruitless and feels like ...


What Is SEO? Understanding The Basics To Avoid Being The Villain  Forbes Now

If you are an SEO villain, Google may ban your site. Using white hat strategies is the only way you should be conducting your SEO efforts.


The Vicious Circle Of SEO (And How To Beat It)  Forbes

What's the secret to overtaking older *content* that already has a deep reservoir of backlinks? How can we break out of the vicious circle of SEO?


Don’t skip these critical recurring SEO tasks  Search Engine Land

No matter how perfectly you've optimized a website, it will always require constant maintenance. This is because figuratively speaking, much like a vehicle, there ...


SEO: Topic Clusters Improve Rankings, Traffic  Practical Ecommerce

Topic clusters are a search engine optimization strategy meant to improve site architecture, help search engines discover important pages, and improve ...


home | site map
© 2006