Owning Your Category Online - Is Our Website Broken?
"Owning your business category online is more than just a few keywords... †Is your website broken?"
Let's face it, the Internet is a crowded place... and it's becoming even more crowded as you read this. Your business can't stand still online, and you can't afford to look backwards. Qualified, targeted traffic generation is what we all desire. Owning your category online goes a long way in providing just that.
It's not about just looking forward, but moving forward and taking some ownership. Every business online today is worried about being found in the Top 10 Search Engines and Directories for their products or services - and they should be! Statistics still make them (search engines) the number one stop for all surfers.
But, just for a moment let's imagine that these search engines and directories provide the most relevant results. That's right, let's just say for the sake of this article, that they all work extremely well. O.K?
Now, since we believe that our products or services are way more relevant than those companies listed above us in (today's) search engines results - we have to admit something is wrong... but remember, the search engines are perfect.
We all know you can buy your keywords in Google? and Overture? right? Does that make you the best? (not.) Do surfers know this? (Yes.) Does it make your business (your website) any more relevant? (No.) It does put businesses with a larger budget at the top of the pile again, that's all. Is this why many of us don't click on sponsored links? (Ahem...)
If the search engines were (are) perfect, then let's get back to something else being wrong. Hmmm, my website must be broken! Wow, somebody is actually staying with me here.. My website must be broken?
Why else would all those "other" websites be showing up ahead of my business when people search for my products/services/information? Don't these people know we are the experts? (nope.) Don't they know our products are superior? (nope.) Can't they see the skill we employ and our dedication to employee and customer service? (nope.) Haven't they read the reviews? (probably...)
So, in an effort to help you "own your category online", here's some suggestions to assist your business in getting ahead of those "other" websites and putting your business where it rightly belongs! If you already employ all these practices, we commend you. But if you find yourself behind, these tips can help your company without having to become a Webmaster or a Search Engine Marketing Professional. Pass these on to your Marketing Team and get better results and recognition starting today!
Do: Research the search terms (keywords) that people would use in seeking out your offerings. You can start with Wordtracker? and the search terms you first come up with.
Wordtracker? will help you locate terms that are similar to your terms in meaning and search. It is a tool that gives you an *idea of what the general terms people are using, and how many searches are taking place on these terms... * that's another book though. This is a great starting point and the trial really is free!
Tip: Do not just 'look-up' your company name, - prospective customers or vendors or partners are not looking you up by your 'company name' in Google? - they don't know it yet...? Surfer's have become quite good at 'searching'. Be specific and general. You can also learn who you have to beat online! - Who's kicking your butt when people search for your product or service online? That first page of results is your market share online!
Do: Make sure you have a *keyword specific "Title" for every webpage that's relevant to the content on that page (*keyword specific, not keyword stuffed).
Page Title; Top of the screen, blue 'title' bar (in explorer). I still see thousands of websites with "Homepage" in the title bar, or "MyOneHotBusiness.com" and just that phrase or 'Title' is repeated throughout every page on their website! Each page in your website is (content) unique - make it's 'Title' unique too! Or call your webmaster with new "titles" for each of your website pages. Different values are placed on this "page title" from the different search engines and directories.
Tip: Add "Chicago, Chicagoland, Illinois" to the end of your Title (your city, state). This helps in regional search queries.
Do: Have at least 200 words of (content specific) text on the pages of importance (homepage, category pages, etc.). This is what the engines and directories DO read, these words and links are how the engines interpret what's on this page. Images or pictures of words or "ads" are not "read" so-to-speak. Make this text content highly relevant to the topic (product or service) on this page.
Tip: Put your fancy Flash commercial on a link from your homepage and put up a content relevant page of your best text instead! Visitors will still look at your commercial if you tell us it's cool, but don't force us to watch it! - That's not what we came for. This Flash file does almost nothing for search engines and directories.
Do: Have yourself or your professional staff write articles on their specific area of expertise in product or service. Make these articles a webpage with relevant links to the product or service directly.
Short of hiring a Search Engine Marketing Consultant or a Professional Copywriter, these detailed articles if rich and full of relevant content, are the exact pages that will generate you the most qualified and targeted visitor to your business! Once these 'article pages' are crawled (indexed) by the search engines you will be pleasantly surprised to see that (now) you are a more relevant search result.
(Not to be confused with 'links' or 'reciprocal linking programs' - your (article) webpages are much more "read" and effective in sending the reader to your site, or keeping them there, not to mention the branding opportunities)
These articles not only show your business as an authority, they prove it in words and information for the reader, me, a human. These concise type articles are an excellent way to gain exposure, recognition (branding), traffic, and yes, even sales. You said you were an authority, now prove it.
Tip: Submit these articles to other online and offline publications and Ezine's. You make them available to other websites just for leaving your Author and link intact. There are businesses craving this type of content for their website's success! Your business website will begin receiving quality traffic from every website that posts your company's article(s)! Now there's a strong statement.
Do: Include your URL (www.) in every piece of material you print - every piece of traditional advertising you already pay for!
Every week I read through different newspapers and magazines - I can't believe how many businesses forget to put their web address in that Advertisement they paid for. You pay big bucks for a quarter page ad or whatever, and then never mention your website!?! Which is open 24/7/365 - and that Tribune is just around for two days! Start your marketing return on investment right there!
Tip: Offer a website only promotion or coupon in your Ads to generate further interest and traffic to your specific offer web pages!
Do: Ask visitors to "Bookmark your site" or "Tell a friend" or "Send this article to a friend"...
Your visitors don't always think of it, so just ask them? Bookmarks not only increase return visitors, but they also give you a vote of confidence in providing something worthwhile... even if that's a return trip! This does not have to be bold and obnoxious either, a simple button saying "Bookmark Us" will do on any business website.
Do: Be Patient. All search engines and directories have different timeframes for updates, changes and new submissions. After making changes or additions to your site, allow 90 days after initial submission for realistic results to begin showing in the major search engines and search directories. Owning your category online is more than just a few keywords. Don't just say you do all these things!
Do: Go and check!
Tip: Go and check again!
Because if you do your best with these few suggestions - your website will show up higher in the search results for those relevant terms you selected. You'll be hundreds of websites ahead, and getting more qualified visitors too. There's much more to owning your category online, but every business should be employing these "level one" marketing concepts.
There, now we can stop imagining that the search engines are perfect.
Written by and Copyright © Scott Sedwick http://www.hyperformancemedia.com
About The Author
Scott is the Founder and Sr. Project Manager for Hyperformance Media, Inc. a website marketing company since 1996. His 24+ years experience in the computer industry can help your business succeed online!
The Rise of On-Page SEO Tools: Pushing the Frontiers of SEO & Content Search Engine Journal
To be a successful in SEO today, your keyword research and *content* planning need an update. Learn how correlational SEO tools can help you create *content*.
Google Forgets to Announce a Major Change ‚Äď SEO Community Disappointed Search Engine Journal
Google announced a major change several years late. The SEO community reacts with disappointment.
How A Low-Budget SEO Campaign Can Still Propel Your Digital Brand to Success Influencive
Many digital brands or brick-and-mortar stores wishing to make the push into e-commerce face tough decisions on how to allocate small budgets. For small and ...
Google‚Äôs Shift from Answers to Journeys: What Does It Mean for SEO? Search Engine Journal
Here's what you need to know about Google's Search Journeys and why you should consider it when you next conduct keyword research.
5 On-Site SEO Factors That Matter Most Search Engine Journal
Let's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...
Law Firm SEO: Six Tactics Attorneys Can Use To Start Seeing Results Forbes
Lawyers in private practice face an extremely competitive environment in Google search.
6 Tips for Building an SEO + UX-Minded Main Navigation Search Engine Journal
Here are a few key tasks and considerations you need to employ when building a main navigation with usability and SEO in mind.
SEO industry ‚Äėa minefield of dodgy practitioners‚Äô: Australian official seeks action - Search Engine Land
SEO industry ‚Äėa minefield of dodgy practitioners‚Äô: Australian official seeks action Search Engine Land
The office of Australian Small Business and Family Enterprise Ombudsman (ASBFEO) is targeting SEO fraudsters. Ombudsman Kate Carnell has said that the ...
6 Actions You Must Take After an SEO Audit Search Engine Journal
Wondering how to move forward after an SEO audit? Here are six steps to take to build momentum and ensure you'll get ROI on the audit.
Embracing automation and maximizing SEO performance Marketing Land
Creating an automation strategy should be top of mind in 2019 ‚Äď indeed, it was identified by 61 percent of marketers as the top priority for optimizing marketing ...
The Top 5 Ways to Prove the Real Value of SEO Search Engine Journal
Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.
The technical SEO hierarchy of needs Search Engine Land
What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and ...
Why SEO Marketing Agencies Will be Crucial for Building Small Business Brands in 2019 - Thrive Global
Why SEO Marketing Agencies Will be Crucial for Building Small Business Brands in 2019 Thrive Global
Strong SEO approaches are necessary to excel in a competitive digital market.
Report: 51% of web site hacks related to SEO spam Search Engine Land
A report released by Sucuri states that over half of sites hacked in 2018 were done so for SEO reasons. These hacks target web sites in order to try to manipulate ...
Service workers and SEO: What developers should know Search Engine Land
Developers working on websites, as compared to native apps, were long at a disadvantage because they were limited to using web technologies like HTML, ...
The Kondo Method for SEO Search Engine Land
There is nothing like a Netflix original series to jettison someone to the front of everyone's social feeds ‚Äď to make them an overnight sensation. Marie Kondo ...
The Relationship Between Local Reviews and SEO Social Media Today
As a local business, reviews are your lifeblood - research shows that positive online reviews are the most important factor for consumers who are considering a ...
SEO: Google Launches Algorithm Update to Little Notice Practical Ecommerce
Once or twice a year Google releases a broad core algorithm update. The March 12 update, called Florida 2, was typical: unannounced. Google acknowledged ...
The Super Bowl of Unrealistic SEO Expectations Search Engine Journal
There's a famous quote, usually attributed to the real-life purveyor of the original freak show, and a fictional character in the rousing musical ‚ÄúThe Greatest ...
Three ways marketing automation can supercharge your SEO The Drum
IBM predicts that 2019 will be the year of martecheter ‚Äď a digital-native, technically savvy professional, no longer calling a developer to implement some ...
5 practical data blending examples for smarter SEO insights Search Engine Land
Sometimes we face questions that are hard to answer with the information from isolated tools. One powerful technique we can use is to combine data from ...
SMX Overtime: What really matters for SEO success Search Engine Land
Director of SEO at Path Interactive, Lily Ray, was one of the SMX West speakers for the ‚ÄúMachine vs. Man: What Really Matters For SEO Success‚ÄĚ session in San ...
18 smart women in SEO to follow on Twitter ‚Äď Econsultancy Econsultancy
If you're looking to learn more about SEO and also want to add more voices from smart, knowledgeable women to your Twitter feed, look no further.
Stop the silo madness! Effective site architecture for SEO and findability Search Engine Land
The search engine optimization (SEO) industry is full of jargon. Take the word ‚Äúsitemap‚ÄĚ for example. To many SEO pros, a sitemap is an XML sitemap. However ...
SEO survival in 2019: Words of wisdom from Moz‚Äôs Dr. Pete Meyers Search Engine Land
Search engine optimization is a never-ending process that is frequently subjected to rule changes and playbook adjustments ‚Äď many of which tend to come ...
Google‚Äôs Lighthouse SEO Audit Tool Now Measures Tap Target Spacing Search Engine Journal
Google has updated Lighthouse to measure tap target spacing on mobile websites.
5 Steps to an SEO Friendly Website Business 2 Community
Over 90% of users' online experiences start by entering a search term into one of the major search engines. Which means that focusing on ways to achieve a ...
17 Simple & Effective SEO Tweaks Brands Should Make This Year Search Engine Journal
SEO is an involved and strategic process, but not every SEO change you make needs to be a difficult overhaul. Instituting small but important fixes and tweaks ...
6 SEO Marketing Trends in 2019 That Entrepreneurs Should Know About Entrepreneur
Search engine algorithms are ever changing, which means that anyone with a website needs to stay up to date on today's SEO marketing trends. Not only is new ...
Multilingual SEO: A Guide to URL Structure Search Engine Journal
Learn the five common URL structures for multilingual websites, the merits of each approach, and some URL best practices for certain countries.
Help us update the Periodic Table of SEO Success Factors Search Engine Land
Every two years since 2011, Search Engine Land has taken a *fresh* look at all the elements that impact your success in search engine optimization, mapping ...
Google Shares Guidance on Pagination for SEO Search Engine Journal
Google's John Mueller explains the proper use of Pagination Elements for better SEO.
Top 4 Ways to Improve Your Organic SEO Rankings Droidmen
In today's world SEO is king. You must know the ins and outs of getting your website ranked at the top of Google searches.
Google‚Äôs John Mueller Gives Insight on SEO Competitor Research Search Engine Journal
There was a discussion Twitter about competitor research and duplicating the SEO strategy. The person researched their competitor and found obvious ...
To Dramatically Improve Your Company's SEO, Start With This Easy 4-Step Process Inc.
Looking to improve your brand's SEO this year? Begin by increasing your high-quality backlinks.
3 Areas to Audit on Local Sites to Create a Stronger SEO Foundation Search Engine Journal
Audit and correct any issues you find in these three key areas to create a strong foundation for your website and future local SEO efforts.
The Role of Psychology in SEO: Extended Symbiotic Intelligence Search Engine Journal
The interplay between technology and human psychology can drive successful SEO strategies. Here are some areas of SEO where you can use psychology.
A Technical SEO Guide to Lighthouse Performance Metrics Search Engine Journal
Learn how to test your performance using Lighthouse, what metrics comprise Lighthouse's Performance score, and what those metrics mean.
Google‚Äôs Gary Illyes on Real-Time Penguin, Negative SEO & Disavows Search Engine Journal
Google Webmaster Trends Analyst Gary Illyes says he has looked at hundreds of supposed cases of negative SEO, but none have actually been the real reason ...
SEO rip-offs: Ombudsman calls for ACCC action over dodgy consultants SmartCompany.com.au
The small business ombudsman is asking for firms to come forward with SEO complaints amid a worrying trend of rip-offs plaguing the industry.
This bundle covers affiliate marketing, SEO techniques, and more Boing Boing
There's an audience for everything on the web, so if your brand or business hasn't found it yet, it's time to get smarter with your marketing. There are nearly as ...
How to Calculate the ROI of Your SEO Campaigns Using Google Analytics Search Engine Journal
How do you convince a company to hire you for SEO services? Just prove your worth by estimating the ROI of your services. Here's how to do the math.
Google Update Florida 2: March 2019 Core Update Is a Big One Search Engine Journal
Google's Danny Sullivan has confirmed the release of a broad core algorithm update. Here's what we know so far about the March 2019 Core Update.
AFC U23 Championship 2020 Qualifiers: Team still missing something ‚Äď Vietnam coach Park Hang-seo... - FOX Sports Asia
AFC U23 Championship 2020 Qualifiers: Team still missing something ‚Äď Vietnam coach Park Hang-seo... FOX Sports Asia
Vietnam defeated Brunei 6-0 in their opener in the 2020 AFC U-23 Championship Qualifiers at the My Dinh National Stadium in Hanoi on Friday, but the goals ...
Vietnam coach Park Hang-seo aiming for gold in 2019 Southeast Asian Games FOX Sports Asia
Vietnam senior and youth teams' head coach Park Hang-seo confirmed that he will indeed manage both the sides this season, stating that he is 'not a quitter ...
12 Local SEO Stats Every Business Owner and Marketer Should Know in 2019 [Infographic] - Social Media Today
12 Local SEO Stats Every Business Owner and Marketer Should Know in 2019 [Infographic] Social Media Today
Are you looking for ways to generate more website queries for your business? Want to better understand local SEO, and how it can benefit your company?
Interview with Igor Kholkin, SEO and Digital PR Specialist TechBullion
Igor Kholkin is a Los Angeles SEO and Digital PR Company with a focused on creating effective/productive SEO and digital marketing campaigns. The CEO Igor ...
Houston SEO Targeted Digital Marketing Platform Launched Newswire
A new SEO and digital marketing platform has been announced by Informargin Digital in Houston, TX. The team uses an 80-step proprietary process to ensure ...
SEO Testing Service Market 2019 Emerging Technology Trends, Huge Growth and Forecast 2025 - Eagle Chronicle
SEO Testing Service Market 2019 Emerging Technology Trends, Huge Growth and Forecast 2025 Eagle Chronicle
SEO Testing *Service* Market Trends, 2019 Analysis and 2025 Forecasts by Solution, Deployment, Verticals, Technology and Global Regions.
Important SEO Trends To Watch In 2019 Forbes
Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ...
15 Common SEO Mistakes To Avoid Forbes
Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...
The 12 Areas of SEO Knowledge You Must Master to be Successful Search Engine Journal
The role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.
SEO Guide 2019: Your Strategy for This Year Search Engine Journal
Are you ready to become up-to-date with the world of search engine optimization? Read WebCEO's guide to learn the top SEO tactics you need in 2019.
These Are The Biggest SEO Trends Of 2019 Forbes
How will the world of search engine optimization change in 2019? What new trends will emerge, what old trends will die, and which trends will continue in the ...
How SEO And Content Marketing Work Together To Fuel Your Online Success Forbes Now
SEO and *content* marketing have changed the digital marketing world. As the CEO of a web design firm that works with top clients across Canada, I wanted to ...
Introducing SEO for developers. It‚Äôs time. Search Engine Land
Computer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...
How to Set & Achieve Realistic SEO Goals for 2019 Search Engine Journal
Measuring targets, establishing SEO benchmarks and developing an action plan are the three key steps in setting and achieving SEO goals. Read more here.
Global SEO Software Market Report 2019, Trend, CAGR Status, Growth, Analysis and Forecast to 2024 - The Newsmates
Global SEO Software Market Report 2019, Trend, CAGR Status, Growth, Analysis and Forecast to 2024 The Newsmates
Report Titled: ‚ÄúGlobal and Chinese SEO Software Industry, 2018 Market Research Report‚ÄĚ. SEO Software Market Insights 2019, Global and Chinese Scenario is ...
6 Reasons Why SEO Might Not Be Right For Your Business Forbes
Contrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here's how to determine ...
How SEO Has Evolved (And What's Next) Forbes
Since the early days of SEO, marketers have deployed online strategies to ensure that their websites would gain greater visibility on search engine results pages ...
The importance of understanding intent for SEO Search Engine Land
Search is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...
5 SEO trends that will matter most in 2019 Search Engine Land
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.
Why following SEO trends guarantees SEO budget waste. Search Engine Land
Search engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it's frustrating and fruitless and feels like ...
6 Ways SEO Tools Can Help You Run Your Business Search Engine Journal
Tools make a marketer's life more productive. This post will tell you why and how SEO tools can help you better run your business.
Best Ways To Improve Your SEO And Why You Need To Do It Forbes Now
The more quality *content* you produce, the better results you will see.
SEO Year In Review: 2018 saw Google updates and a focus on mobile Search Engine Land
So, 2018 was an exciting year in SEO, with a number of large Google search algorithm updates, big changes within Google's management team, mobile first ...
StrategiQ launches Spark, an SEO deployment platform Search Engine Land
StrategiQ, a digital marketing agency, launched a new tool called Spark to help SEOs test and deploy SEO-related changes on their own without developer ...
SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic Forbes
Borrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...
Publishing Thousands of URLs at Once ‚Äď Is It Risky for SEO? Search Engine Journal
Find out whether publishing thousands, or hundreds of thousands, of new pages at the same time could have any SEO risks or unintended consequences.
Are you guilty of these common SEO mistakes? Search Engine Land
When it comes to SEO and trying to rank high on Google, everyone is trying to outdo each other. It's competitive ‚ÄĒ so every little bit of SEO you can add to your ...
SEO Is A Must For Small Businesses: Here's How To Get Started Forbes
You are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.
Why Voice Search Will Dominate SEO In 2019 -- And How You Can Capitalize On It Forbes
By 2020, 30% of all website sessions will be conducted without a screen. Now, you may be asking yourself, how is that possible? It turns out that voice-only ...
Stay on Top of Your Site's SEO Ranking for Less Than $30 Entrepreneur
Keeping up with the Kardashians is one thing, but keeping up with Google's ever-changing search engine ranking algorithm is a whole 'nother issue.
5 Critical SEO Considerations When Optimizing News Websites Search Engine Journal
A few rules of SEO, like publishing great *content* and providing a good user experience, are universal. But not all websites thrive by using the exact same set of ...
What Is SEO? Understanding The Basics To Avoid Being The Villain Forbes Now
If you are an SEO villain, Google may ban your site. Using white hat strategies is the only way you should be conducting your SEO efforts.
What Is Edge SEO & Why You Should Adopt It Search Engine Journal
Are you ready for edge SEO? Find out what edge SEO is, how ‚Äď and why ‚Äď you should implement it, and its technical implications.
How reputation became a major ranking factor in SEO Search Engine Land
Over 10 years ago, I predicted that Google could use quality scoring for organic rankings, and I also proposed a number of ways they could quantify the quality of ...
A simple 3-step framework for improving your technical SEO Search Engine Land
In a world where everyone's fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site's usability, crawlability, ...
Targeted SEO: Here‚Äôs how to grow a page from 200 visits per month to 30,000 Search Engine Land
Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the ‚Äúright‚ÄĚ pages to see the ...
How to keep your SEO team (and yourself) relevant Search Engine Land
Weekly rank tracking. Optimization meetings with the media, copy, UX and dev teams. Monthly analytics reporting with the client. And decks. So many decks.
3 SEO Principles for New Strategists Multichannel Merchant
Joining the digital marketing world as a junior-level SEO specialist is a massive undertaking.
The Vicious Circle Of SEO (And How To Beat It) Forbes
What's the secret to overtaking older *content* that already has a deep reservoir of backlinks? How can we break out of the vicious circle of SEO?
The 8 Things Most People Get Wrong About SEO Forbes Now
In my conversations with SEO newcomers, I've discovered there are eight main points that most people get wrong about SEO.
A checklist: Important SEO points to cover in a content campaign Search Engine Land
After you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...
5 Basic SEO Principles to Increase Your Website Traffic Multichannel Merchant
Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if ...
The 10 Most Important SEO Strategies For Your WordPress Blog in 2019 Forbes
You can take your Wordpress SEO to the next level. Following are 10 ways to make sure your WordPress site and *content* are optimized to the fullest.
5 SEO Trends to Help Marketing Leaders Prepare for 2019 Forbes
As the year comes to a close, marketers have begun to wrap up their current campaigns and set their sights on the new year. And if 2018 has shown us anything, ...
What Is Rank Transition & What Does It Mean for SEO? Search Engine Journal
Discover what rank transition is according to Google's Ranking Documents patent and what its implications are for search engine optimization.
9 Tips for Creating Your Best SEO Content in 2019 Search Engine Journal
Ready to produce your best SEO *content* this year? Read on to learn nine key tips that will help you create awesome SEO *content*.
5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In Search Engine Journal
Let's leave tired SEO phrases in the dust and adopt a vocabulary that matches the present state of online marketing and works better with our audiences.
SEO Maintenance Checklist: Crucial Daily, Monthly, Quarterly & Yearly Tasks Search Engine Journal
Learn the specific daily, monthly, quarterly, and yearly activities to implement for success in this SEO maintenance checklist.
Why Prioritization Is Critical to SEO Success Search Engine Journal
Here's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.
Three Simple Steps To Seasonal SEO Success Forbes
Seasonal SEO should work hand-in-hand with your long-term strategy.
Wix ‚ÄėSEO Wiz‚Äô Stars in Big Super Bowl Ad, Fumbles with SEO Community Search Engine Journal
Did you hear that sound last night during the Super Bowl? It was the collective SEO community hitting their heads against a proverbial desk. Wix's foray into the ...
Angular Universal: What you need to know for SEO Search Engine Land
If you use Angular to power your website, then you have an extra hurdle to cross when it comes to SEO. Fortunately, Angular Universal makes it easy to leap ...
How Google Thinks: SEO Done The Right Way Forbes
People are always on the lookout for the search engine optimization (SEO) trick that will propel them to the top of a Google Search results page. Obviously, this ...
Solving complex SEO problems when standard fixes don‚Äôt apply Search Engine Land
Seemingly every day, SEO continues to grow more complex. It's increasingly common for technical audits to uncover problems, and sometimes previously ...
SEO -- Tips to Optimize Your Webpage to Compete for a High Ranking
Search engine optimization (SEO) is very important to websites. If you rank high in search engines, your website are shown to a huge number of target users.
A Link From An Ugly Duckling Website With A PR=1 Could Give You 10 to 80 Times More PageRank
Whether you want to start a business and sell on the Internet or you're an old pro and want more Internet sales, here's the easy way to do it.To get the most sales on the Internet you need to have a high PageRank on Google.
3 Principles Of Google
When online "Use it. Use it.
Search Engines Are Doomed to Fail
A very provocative title, isn't it? Based on the latest news it is not far from the truth. Over the years the search engines were the target number one on the hunt for visitors and traffic to millions of web sites.
SEO Quickstart - 3 Things You can Do to Improve Search Engine Rankings Right Now
Increasing your search engine rankings should certainly be one of your main goals if you are looking to increase your targeted traffic. The reason for this is if you improve your search engine rankings, you'll increase the amount of visitors your website receives, and when you increase traffic to your site you are going to increase customers and sales.
SEO Trade Secrets - 8 Great Tools for Search Engine Optimization
About 80% of website traffic comes through search engines. And research shows, if you're not on the first 2 pages, most people won't find you.
"Google Friendly" Solutions to Graphic-Intense Sites
We all know that the search engines can't "see" or "read" the graphics on our pages. We also know that we need to provide text on a page, so the spiders will have something to crawl and index.
Link Building in Light of Vision-based Page Segmentation
The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance.
Getting Noticed by Search Engines
We all, meaning us webmasters want to have the best and top-rated website. But how do we get there? We start linking and submitting.
Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website
You don't have to be a rocket scientist to know that having quality inbound links from websites with high page ranks can help you attain high rankings in all the Search Engines.But achieving this can be more difficult to do than can be imagined.
Why Search Engine Marketing Has A Passion for Web Site Usability
Watching a recent football game, I imagined two very different teams: one called ‚??The Horders‚?? and the other, ‚??The Hunters‚??. In the game, it takes planning and skill to carry a football a few yards.
Diary of a Google Gazumpee
Back in November, when the Google Dance began, Barry Lloyd of makemetop.co.
The Truth About Search Engines: Playing A Game You Cant Win
If you go strictly by the numbers, Yahoo, MSN and Google are the "Big 3" of search engines and directories. Between them, they index millions and millions of pages in their directories.
Guide to Getting Linked
Getting links from other websites pointing to your site can sometimes seem very hard and time consuming. There are several ways to get people interested in your site, you've just got to be creative with it and think more in terms of putting yourself in the other webmaster's shoes- figure out what the advantages are for them to be linked to you!One thing that you often hear is that to attain a high Page Rank thru Google, (which, let's face it, is the Big Daddy of Search Engines) that you have to link to other high PR sites.
SEO Tips for Google
Getting a high ranking on Google is a big achievement. There are many factors that go into pulling a high page rank.
Over Optimization and the OOP - Does a Penalty Exist?
If you have questions about whether or not the Over-Optimization Penalty (OOP) exists or not, then you obviously haven't pushed the limits enough with your own website optimization or organic SEO efforts to have experienced the joys of running into the OOP (Over-Optimization Penalty).I'm sure you're probably thinking: "prove it".
The Google Sitemap For Idiots
I don't mind admitting that every time some new fangled idea or piece of technology arrives online, I have a small fit and wonder how long it's going to take me to understand what it is, what it's for and whether I need to use it to stay 'up there'. It's even more frightening when the experts start explaining it and really only serve to confuse the matter when they use their 'techno-speak'.
New MSN Search Engine: How Good is it?
If you have an online business or you just use Internet as one of your marketing tools, you know that how important are the search engines in your quest to get more targeted visitors to your website. The changes in search engine field can have unexpected outcome for your online endeavors.
Duplicate Content Penalty - How to Lose Google Ranking Fast!
Duplicate content penalty. Ever heard of it? This penalty is applied by Google and possibly other search engines when content found on your website is largely the same as what is found elsewhere on your site or on other websites across the internet.
Reciprocal Links to Boost Link Popularity ?
Link popularity means the number of incoming links pointing to your website. This is one of the criterical factor that rank the search results.
|home | site map|