Are Search Engines Worth It Any More?
The "Number One" Question - the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked:
"How do I get to be Number One in the search engines for widgets? After all, my company is the world's leading provider of widgets - it's ridiculous that these other nobody companies are coming up in search engines ahead of us . . . "
My response is almost always along the lines of:
"Forget that right now, and get a life!"
OK, so I am a little more tactful than that - and I do occasionally encourage an in-depth search engine optimization strategy, but usually I'll encourage clients to spend their website promotional budget in other ways.
Here are the main reasons why I'm not generally enthusiastic about free search engines:
1. You have to be really careful in choosing keywords
Many people make the mistake of focusing on very generic keywords. Not only are these even more difficult to get top placement in, but they also won't generate you targeted traffic.
A prospect approached me recently for help with a coaching site. This site promotes teleseminars to help clients implement life changes described in various motivational books. This prospect initially said that he wanted to be "Number One" on a search for "books".
I'd suggest this would be a virtually impossible challenge for any search engine optimizer. But in addition, someone searching for "books" is probably really looking for Amazon, or Barnes & Noble, and not my client's teleclasses. He could spend a lot of money for very few qualified leads.
2. You need to speak the language of your visitors
We all talk "geekspeak" - it's often second nature to us within our industry or area of expertise. And it's easy to forget that our prospects don't always use the same terminology. One of the most difficult areas in copywriting that I see is when technology sales people are trying to describe their products to a non-technical market - the result is usually incomprehensible!
But there's also the jargon that we use as a matter of pride, or because we've lost touch with how our markets think of us.
I worked recently with an association of plastic surgeons. They had their member database on their Web site, and wanted to attract visitors there to find a local practitioner.
Their "Number One" target keyword for the search engines was "rhinoplasty". Well, I can only spell this because I just looked it up for this article - but usually you and I in the general public would never think of that - of course, we'd be searching for . . . "nose jobs"!
The surgeons didn't like this at all from an academic standpoint. But they had to concede the point when I presented evidence on most common searches from Overture's very handy Search Term Suggestion Tool at http://inventory.overture.com/d/searchinventory/suggestion.
3. It's very passive marketing . . .
My most pressing argument for not spending too much time on free search engines is that it's a very passive form of marketing. You're relying on a prospective visitor waking up in the morning, and realizing that they need something that you might provide. Then, you're relying on them choosing the precise keywords that you've targeted for search engine optimization. It's a fairly hit or miss business.
When do I disagree with myself?
There are some exceptions to all this. I do believe that search engines are well worth it when you have a niche product or service with extremely unambiguous and well-defined keywords.
For example, an audience member in one of my recent programs was working on a Web site to sell some incredibly advanced yoyos. I did recommend a search engine strategy to him - after all, if someone puts in "yoyo" as a search term, they'd almost certainly be a qualified lead!
What do I do instead?
That's the subject of numerous other articles. To get you started, you can find twenty-three of my favourite techniques in my free tipsheet.
But in short, I much prefer aggressively seeking out sites where your target markets are likely to be reading, or searching for information. That way, you can proactively bring your ideas, products and services to them, in places where they are much more likely to be receptive and interested. And there are so many options for different budgets and campaign sizes, both online and offline.
So, are search engines worth it any more?
I'm not advocating ignoring search engines. And I do like the better paid models, such as Overture.
But I do suggest that you should be very clear about how much passive marketing you want to undertake, and whether the product or service that you're offering lends itself to this.
And if you do decide to optimize your site for search engines, pick the keywords that will be in the mindset of your customers . . . and be willing to settle for "Number Two" sometimes!
© 2003 Philippa Gamse. All rights reserved.
Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. Check out her free tipsheet for 23 ideas to promote your Website: http://www.CyberSpeaker.com/tipsheet.html Philippa can be reached at (831) 465-0317.
Our Website Redesign SEO Checklist: How We Migrated with SEO in Mind Vertical Measures
We're not immune to the lure of a shiny new website. To help avoid redesign nightmares, we created a checklist for migrating a new website with SEO in mind.
WordPress Targeted with Clever SEO Injection Malware Threatpost
The malware does its best to obfuscate SEO injection in WordPress and evade notice from web admins.
SEO Process on Marketing it Offline Foreign Policy 2018
You can not ignore the importance of offline SEO to increase the online reputation of your website. The most common method associated with offline SEO is link ...
The importance of understanding intent for SEO Search Engine Land
Search is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...
An SEOâ€™s Letter to Santa: All I Want for Christmas This Year Search Engine Journal
Dear Santa, I've been pretty good this year. I haven't cloaked one page or bought one link. So can you grant all the items on my SEO wish list?
How SEO Has Evolved (And What's Next) Forbes
Today, disciplines like paid ads and email blasts are being joined by voice, video and image searches, as well as artificial intelligence.
SEO drives search results. Control those rankings with RankActive SEO for $25 The Next Web
SEO is like water. You can hit it pretty consistently and even capture some now and again. But trying to firmly grip it is darn near impossible. That's because the ...
Boost Your Site's Google Ranking With This $20 SEO Software Entrepreneur
There's a running joke among marketing professionals that the best place to hide a dead body is on page two of Google search results. That's because research ...
SEO: 6 Ways to Optimize Category Pages Practical Ecommerce
Category pages are important to optimize because they target the keywords that consumers search for. But it can be difficult since the pages tend to have little ...
Emet Digital Offers SEO For Plastic Surgeons - Press Release Digital Journal
Emet Digital, a lead generation company in Los Angeles, is excited about its SEO services for plastic surgeons. The company provides search engine ...
SinglePlatform and Moz partner for restaurant SEO and content distribution Search Engine Land
Moz and SinglePlatform have teamed up to enable restaurants to gain better visibility in search and across the web. The partnership will enable SinglePlatform ...
The SEO Cave Search Engine Roundtable
Here is a photo of a cave, I believe somewhere in Vietnam, that is named the "SEO Cave." The photo was taken by Eli Schwartz and posted on Facebook with ...
New ways to approach SEO in 2019: Accountability and customer experiences Search Engine Land
As all of the technological advance and possibility looms large on the 2019 horizon, this just might be the most exciting planning season yet for marketers.
The Benefits Of A SEO Website Design The Frisky
SEO is a method of reaching your target audience more efficiently through things like keywords, embedded links, as well as website design.
10 Types of Client Behavior That Drive Every SEO Professional Insane Search Engine Journal
You've probably encountered all of them, but here are 10 client behaviors that are guaranteed to make any SEO professional a little crazy.
9 Important SEO Habits You Should Adopt Now Search Engine Journal
Want to improve your strategies and skills to move the needle even more for your organizations and clients? Then build these nine SEO habits.
International SEO Considerations with Aleyda Solis [PODCAST] Search Engine Journal
Optimizing a global website for international search is no easy feat. Learn the top things to consider when doing international SEO for your website.
Clever SEO Spam Injection Security Boulevard
It's very common for us here at Sucuri to face SEO injections on almost any type of CMS-based site. Today, I'll be presenting how one particularly ingenious ...
SEO: Topic Clusters Improve Rankings, Traffic Practical Ecommerce
Topic clusters are a search engine optimization strategy meant to improve site architecture, help search engines discover important pages, and improve ...
5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In Search Engine Journal
Let's leave tired SEO phrases in the dust and adopt a vocabulary that matches the present state of online marketing and works better with our audiences.
Here's how to monitor for negative SEO Search Engine Land
Soccer great Mia Hamm said, â€śIt is more difficult to stay on top than to get there.â€ť True in sports, that sentiment also can be true in SEO. Any website in the ...
Top 36 SEO Insights of the Year from Googleâ€™s John Mueller Search Engine Journal
Technical SEO in the wild: Real-world issues and fixes Search Engine Land
A lot of what is written about technical search engine optimization is pure theory; ideal-world scenarios of how websites should interact with search engine ...
How SEO & PPC Keyword Research Can Work Together Search Engine Journal
Search marketers can learn a lot by analyzing each other's data. Here's how you can inform your SEO and PPC strategies with keyword research.
Is it too late to do SEO for the holidays? Econsultancy
Thanksgiving, Black Friday, and Cyber Monday are behind us, and it might seem like any holiday related campaigns that weren't put in motion by now would be ...
Donâ€™t skip these critical recurring SEO tasks Search Engine Land
No matter how perfectly you've optimized a website, it will always require constant maintenance. This is because figuratively speaking, much like a vehicle, there ...
SERPstash is a $20 app that will help you win at SEO The Next Web
Want another sign of Google's power over the web? According to a State of Local SEO report by Moz Inc., almost two out of three local business owners say their ...
6 Old School SEO Habits That Never Grow Old Search Engine Journal
There are many practices from the dawn of SEO that are still useful. These are old school tactics and habits that successful affiliates used to help their sites rank ...
12 Completely Outdated SEO Practices You Should Avoid Search Engine Journal
Here are 12 SEO practices that used to work (to some extent), but now could do more harm than good for your brand or website.
Stop Neglecting Your SEO and Get Yourself to the Front Page of Google Fstoppers
Does the thought of SEO produce in you a mixture of fear and confusion? It's time to stop putting it on the back burner and get your photography website noticed ...
How 3 SEO strategies built todayâ€™s eCommerce giants Search Engine Land
The winners in the e-commerce industry account for a dramatic portion of the sales. Amazon alone accounts for 43 percent of online holiday spending. How did ...
SEO vs. SEM: What's the difference? | Articles | telegraphherald.com telegraphherald.com
If you are new to digital marketing, understanding the complex jargon of this industry can be a challenge.
47 Experts on the 2019 SEO Trends That Really Matter [Ebook] Search Engine Journal
In 47 Experts on the 2019 SEO Trends That Really Matter, learn how the following SEO outlooks will influence the way we do SEO in 2019: Understand Your ...
Marketers Still Confused About SEO 11/29/2018 MediaPost Communications
About 20% of marketers say they do not have one specific search engine optimization strategy, but rather spread their ideas across a few. This clearly shows ...
4 Steps of Competitor Analysis for SEO Business.com
Want to rank higher in search results? Your rivals could actually be your secret weapon.
7 Reasons Why Accessibility is Good for SEO and Sales Search Engine Journal
Accessibility is a factor that has traditionally been on the margins of SEO and web development. There are solid business reasons for why accessibility should ...
South Korean President Moon Jae-in hails Vietnam and Park Hang-seo FourFourTwo
South Korean President Moon Jae-in has congratulated the Vietnam national team who defeated Malaysia in the final to lift the AFF Suzuki Cup 20...
SEO process on a digital marketing campaign plan Augusta Free Press
New to the world of digital marketing? Made the plans and goals of your company for the upcoming year, so you want to market your website? Does SEO and ...
Winning with Search in 2019: Talking SEM & SEO with the other Alexa MarTech Advisor
Think Amazon.com knows a thing or two about Search marketing? We talk to Andrew Ramm, President, Alexa.com, Amazon's search, *content* and analytics ...
How to Build an SEO Business Case That Your Boss Canâ€™t Say No To Search Engine Journal
Do SEO in-house? Need to secure budget or resources for an SEO initiative? Here are 10 tips that will make building SEO business cases a lot easier.
How Much Does SEO Cost & Why Should I Pay for SEO? Business 2 Community
As a business owner or marketing manager, you may already know about the positive impact search engine optimization can have on your results. With the right ...
Spotlight: Nightwatch Offers an Intuitive SEO Tool for Businesses Small Business Trends
Find out what the Nightwatch SEO tool brings to your SEO and marketing game that others can't in this week's Small Biz Spotlight.
SearchCap: Google Lens for iOS, Facebook search ads & eCommerce SEO Search Engine Land
Facebook starts testing ads in search results. Dec 11, 2018 by Amy Gesenhues. The test inventory will be available in Facebook and Marketplace search results.
Empathy & Communication: Keys to a Successful SEO Career Search Engine Journal
Empathy and communication are critical SEO skills, whether you're dealing with clients, your team, or your community. Here's why.
Three key tips for SEO optimization | Articles | Chief Digital Officer Innovation Enterprise
It's challenging to choose a good SEO technique to use for marketing with so many different and conflicting techniques out there.
Use SEO reseller programs to save your company's time and money HostReview.com
If you are a business owner, then you should already be aware of the fact that these days one needs to have a digital face of their business on the in,Marketing.
Four easy steps to using SEO to reach your business goals Greenville
In the Upstate, where so many large companies thrive on international commerce and smaller businesses rely heavily on getting local traffic through their doors, ...
LeadHub, the Brisbane SEO Agency Helps Local Businesses to Increase Their Revenue - Press Release - Digital Journal
LeadHub, the Brisbane SEO Agency Helps Local Businesses to Increase Their Revenue - Press Release Digital Journal
Brisbane, QLD - Online programs and e-books have made many individuals able to easily start SEO agencies. Many agencies today are promising local ...
The state of local SEO - get industry insights for 2019 Search Engine Land
Local search is a broad field that's constantly growing and changing, challenging marketers to keep up. No matter what kind of company they work for, today's ...
SEO Best Practices for Internal Linking in B2B Websites Customer Think
At KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics.
How User-Generated Content Can Enhance Your SEO Strategy Small Business Trends
The SEO benefits of user generated *content* will help your small business get more eyes, and the right eyes, on your site.
Boost your siteâ€™s SEO ranking with this $24 tool The Next Web
If your website rankings are showing up on the second page of Google searches, then we can probably guarantee you of at least one other place your rankings ...
Google: You Can Ignore Negative SEO Threats Search Engine Roundtable
Google's John Mueller said it again, you can ignore negative SEO threats, attacks, blackmail and other manipulative attempts to get you to do something you do ...
Updating Outdated Blog Content without Harming SEO Business 2 Community
With all the hard work that goes into creating excellent blog *content*, it's important to make sure your posts are relevant for as long as possible. Creating ...
Finding The 80 Most Common SEO Ecommerce Flaws 12/11/2018 MediaPost Communications
It pays to avoid mistakes. SEMrush audited 5 million ecommerce pages to find the 80 most common web site mistakes and technical issues. That helps ...
SEO Best Practices for Newbies: Discarding Legends for the SEO Techniques You Need - Business 2 Community
SEO Best Practices for Newbies: Discarding Legends for the SEO Techniques You Need Business 2 Community
SEO stands for Search Engine Optimization, which is mistakenly perceived by many beginners and non-marketing professionals to be a mystical art used to ...
SEO Houston Pros Shifts Focus To Local SEO - Press Release Digital Journal
SEO Houston Pros, a business based in Houston, TX, has announced its recent changes to its SEO strategy to adapt to changes on how searches are done ...
AFF Suzuki Cup: Park Hang-seo grateful for South Koreans' support for Vietnam Goal.com
The success of Vietnam in the AFF Suzuki Cup is seemingly turning their South Korean head coach Park Hang-seo into a diplomat.
Vulnerability Reported in All in One SEO Pack Search Engine Journal
WPScan Vulnerability Database reports that the All in One SEO Pack plugin has a cross-site scripting vulnerability.
Search Landscape In 2019: Four Actionable Onsite SEO Tips To Maximize Your Website's Organic Traffic - Forbes
Search Landscape In 2019: Four Actionable Onsite SEO Tips To Maximize Your Website's Organic Traffic Forbes
The search landscape has come a long way. Do you remember how basic search queries were 20 years ago? If you're under 30, you missed out on that golden ...
The Holy Trinity of digital success: SEO, UX and CRO Fourth Source
Any online marketing activity you invest in has to ultimately contribute towards improving conversion. While a robust, carefully executed SEO strategy is.
How Google Discover Affects Search And SEO For Your Personal Brand Business 2 Community
The latest Google Discover search update may be a game changer for brands who need to improve their SEO strategy. With more intuitive features your *content* ...
Onsite SEO Vs Offsite SEO: What's The Difference? ThomasNet News
An effective SEO approach can help you rank higher in search results, increasing your visibility and the likelihood that buyers will come to your site. In order for ...
5 Reasons Why SEO Should Be Your Main Digital Marketing Strategy The Frisky
Search Engine Optimization (SEO) is a marketing strategy that, if executed correctly, can be crucial for the success of your business. Prioritizing Search Engine ...
What are Entities and Keywords for SEO Optimization? Business 2 Community
What are Entities and Keywords for SEO Optimization? In SEO, there are two main components to the words that create the *content* on the page â€“ entities, and ...
You Need a Site Audit: How to Tell If Youâ€™re Getting Your Moneyâ€™s Worth Search Engine Journal
What should you look for in a good SEO site audit. Here are some tips to help you choose a good auditor and get your money's worth.
Hang Seo eyes first silverware with Vietnam New Straits Times
HANOI: Vietnam coach Park Hang Seo is desperate to win the AFF Cup to erase the disappointments of not winning other tournaments this year.
Marketing for the modern age: Conversion Rate Optimisation - the new 'SEO' Hotel Designs
For four weeks, Hotel Designs is working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his second article in ...
Football: Korean coach Hang-seo hailed as a legend after Vietnam's win The Star Online
HANOI: Streets around Hanoi were adorned with pictures of Vietnam head coach Park Hang-seo (pic) and South Korean flags as the nation rejoiced the ...
Man arrested after rooftop standoff pleads guilty to murdering girlfriend - The Sydney Morning Herald
Man arrested after rooftop standoff pleads guilty to murdering girlfriend The Sydney Morning Herald
A tradesman who spent 12 hours atop a Sydney unit block while his girlfriend's body lay in a laneway below has pleaded guilty to murdering her. The body of ...
They have Bukit Jalil, we have Hanoi â€“ Vietnam coach Park Hang Seo FourFourTwo
Vietnam had to ultimately settle for a draw against Malaysia in the first leg of the AFF Suzuki Cup Final. The Golden Dragons went two ahead on...
How to Use Heat Maps Analytics to Enhance Your Onsite SEO MarTech Series
You often see heat maps displayed on most places these days. Basically, you can find them anywhere there's data to display â€” weather reports, real estate sites ...
Google's John Mueller On The Medic Update: Improve The Whole Site Search Engine Roundtable
It has been a while since we talked about the Google Medic Update, the big August 1st update, that seemed to have been one of the largest core ranking ...
Maintaining High SEO Rankings in the Competitive Digital Landscape socPub
Boosting your online exposure and generating quality traffic is the foundation of your online success. To rank high in the highly competitive SERPs is ...
Global UX platform hands SEO account to Manchester agency Prolific North
User experience platform UserZoom has appointed Manchester's CandidSky to run its SEO campaign.
Woodlands WCE Presents Improving SEO and Google Ranking Woodlands Online
Learn how to improve your Search Engine Optimization (SEO) and Google rank! More customers are researching purchases on the internet than ever before ...
Who Should Win as the U.S. Search Personality of Personalities? [POLL] Search Engine Journal
There is so much to like about the SEO community. As our Executive Editor Danny Goodwin puts it: â€śSEO is such a giving community. We share strategies, tactics ...
SEO Specialist job, Cape Town, Southern Suburbs Bizcommunity.com
You will be responsible for owning and driving the HomeChoice SEO strategy forward. In this role, you will manage all on-site and off-site SEO activities ...
What Is International SEO? AccuraCast
Introduction to SEO for international businesses. Optimising multilingual websites, building links from sources in different countries and languages.
Off-Page SEO: Your Most Burning Questions Answered Business 2 Community
Off-page SEO is NOT just about backlinks as most people think. It involves your overall website trust, authority, social signals and many other things. Don't just ...
10 Types of Content That Work Best for SEO Business 2 Community
When we think of *content*, we automatically equate it with writing. However, it is more than just that. In fact, it is way more than just writing and posting them on ...
6 Local SEO Predictions for 2019 and Beyond Business 2 Community
What is local SEO? It is nothing but a very effective way to promote local business within a particular location. Whether you are trying to encourage your cafĂ© or ...
17 Common Mistakes You Need to Avoid When Blogging For SEO Business 2 Community
How do potential customers find your business? Chances are they search online. Whether your target audience is across the country or in your own backyard, ...
SEO 101: 8 Things That You Should Remember to Attract Clients BCW
It is famously said â€śno customers, no business.â€ť This is indeed true because no matter how great your products and services are, you won't make money unless ...
Are Single Page websites good or bad for SEO? The Frisky
It is important to ensure that all the needed sections of the website are available in the same single HTML page. Of course, one-page websites look to be even ...
Yoast SEO 9.1 Vulnerability Explained Search Engine Journal
Yoast SEO 9.1 SEO Manager Role Vulnerability Explained.
Telephone Number SEO? Business 2 Community
Truth told, it's pretty difficult to get this so wrong that it messes up with your online visibility, but there are some best practices with respect to formatting that may ...
How to Find Every Orphan Page on Your Website Search Engine Journal
In order for Google and other search engines to index your pages, they need to know they exist and where. This is usually accomplished in one of two ways:.
Influencer marketing is the least effective way to boost SEO, study says Mobile Marketer
Social influencer marketing isn't as effective as other promotional methods for search engine optimization (SEO), according to a study of campaigns in the travel ...
6 SEO Strategies to Optimize Your Store for the Holiday Shopping Season Business 2 Community
When establishing your stores brand's presence online, SEO plays a big part in reaching your target demographic and attracting new shoppers. As you plan for ...
Google Introduces WordPress Plugin With Integrated Analytics, Search Console, More - Search Engine Journal
Google Introduces WordPress Plugin With Integrated Analytics, Search Console, More Search Engine Journal
Google has introduced a new WordPress plugin which brings insights from Google tools to users' dashboards.
Content Stratgies for Better SEO Results and Marketing ROI Chief Marketer
SEO results can be improved by up to 10 times with a strong *content* marketing strategy. Here's 2 key strategies to improve your SEO ROI.
Dynamics set for substantial ILS market growth: John Seo, Fermat Capital Artemis.bm
Insurance-linked securities (ILS) capacity is helping to fill the disaster gap left by the traditional insurance and reinsurance industry, with dynamics set for.
YouTube to Remove All Annotations in January 2019 Search Engine Journal
YouTube quietly announced that it will stop showing all existing annotations starting January 15, 2019. Annotations were retired in May 2017. Users haven't ...
5 Mind-Blowingly Dumb Things We Heard at the Google Hearing Search Engine Journal
Google CEO Sundar Pichai testified in front of the House Judiciary Committee yesterday, and many of their questions left the SEO community collectively ...
3 Secrets That Will Help You Grow Your Agency & Revenue Faster Search Engine Journal
Is your agency struggling to get ahead, stagnant, or sinking? Implementing these three key tips can help you start growing faster now.
Telemad: Seo In-guk charms in The Smile Has Left Your Eyes; Ryoko Yonekura shines in Legal V - The Straits Times
Telemad: Seo In-guk charms in The Smile Has Left Your Eyes; Ryoko Yonekura shines in Legal V The Straits Times
THE SMILE HAS LEFT YOUR EYES. Read more at straitstimes.com.
3 Strategies to Dominate Search Engine Optimisation (SEO) in 2019 in New Zealand M2 Magazine
In the last couple of months, I have lost count of the number of business owners asking my opinion on what will happen with SEO in 2019 Having just finished ...
Vietnam not afraid of pressure from Bukit Jalil's stands: Park Hang-seo Nhan Dan Online
NDO â€“ Vietnam coach Park Hang-seo affirmed that the crazy atmosphere created by the Malaysian supporters at Bukit Jalil Stadium will not affect the fighting ...
Google Reveals its Top Searches of the Year for 2018 Search Engine Journal
Google has released its annual list of top searches around the world, including overall searches and searches in various categories.
Top 2 Ways To Get Higher Rankings in Major Search Engines
Top 10 search engine rankings. Everybody wants it but a few achieve it.
Link Horse Trading For The PR Challenged
After 105 days Google finally updated PR. And it's about time.
Internet 2005: The Ten Billions Pages Search Engines
To see each and every page during 10 seconds would take 694 days 24/24. The leading search engines fight to be the first that oversteps this level.
Which Search Engine Optimization Services to choose, Google OR Yahoo?
Search Engine Optimization is emerging as the most powerful form of Internet Marketing in the recent years, and is bound to increase in the coming few years. Many companies have now emerged from countries like UK,CANADA, and India providing cost effective Search Engine Optimization Services.
Are You Making These Deadly SEO Mistakes?
Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo you want to exchange links with other web sites in order to get higher search engine rankings?So you want to create hundreds of auto-generated, keyword rich pages for your site?Before you go and link to every website that is willing to exchange links, it would be a good idea to know where not to link to. Sometimes it can mean not linking to your own sites.
Quick Keyword Research that Works!!!
Keywords are terms or words related to particular topic. Keyword research involves various aspects, for example; to find sales oriented keywords or to drive maximum qualified users to increase the online sales.
Meta Tag Tactics - Give Your Website Traffic a Boost with the Meta Tag Basics
Getting your site noticed by the search engines and rewarded with top rankings is most webmasters main goal, however there are a lot of different factors that play into what the search engines are looking for, including Meta tags. So, if you don't know anything about meta tags but are interested in learning about them so you can use them to possibly increase your rankings, then read the following basic tips regarding meta tags.
Answers Count - Matching Keyword and Phrase Density
What's more important to your business success - the question or the answer? Certainly, you want your questions to reflect what you are trying to find out. Obviously, your questions should be easily understood.
SEO -- Tips to Optimize Your Webpage to Compete for a High Ranking
Search engine optimization (SEO) is very important to websites. If you rank high in search engines, your website are shown to a huge number of target users.
SEO = Search Engine Optimization, tips on successful page ranking
One of the key things to remember when developing your web-site presence is to always evaluate your competition. See what's working for them; how they market their products and services, and even evaluate their KEYWORD and DISCRIPTION tags.
Beating the New Google AdWord Rules with Blogs and RSS
When Google Adwords first came on scene, it was not immediately apparent to most people how to utilize the system to create wealth, until John Carpenter popularised it with his Google Cash system, a book he wrote some time back.Since then, Google Adwords has become one of the main traffic generation tools for most affiliates.
How To Select The Right Keywords
Keyword SelectionThe most important component of search engine optimization is keyword selection. Search engines use key words and phrases to find and rank websites.
Search Engines: Different Types, Different Strategies
There are four basic types of Search Engines: Free Search EnginesPay-For-Inclusion Search EnginesPay-Per-Click (PPC) Search EnginesDirectories Because each type does things a little differently, you need to adapt your strategy to take advantage of their differences.Free Search EnginesYou can submit your pages to these engines free, but be careful.
2 Powerful Ways To Capitalize on Your Search Engine Traffic
Many marketers know that search engine marketing is among one of the best methods to get visitors to their websites. It's a profitable way to reach new subscribers and new customers.
Shopping Carts and SEO
Shopping and the Web. They go together like Mr.
High Search Engine Rankings - A Long Term Strategy
The last 1.5 years have shown major changes in search engine behavior across the board.
Use Keyword Articles for Search Engine Optimization
Search engine optimization is very important for your online business if you are interested in staying in business. The reason for this is most of the time the large search engines direct traffic to your website, however your website must include what the search engine is looking for in order for your web page to be returned as a result.
Free Search Engine Advertising: 10 Secret Ways To Indirectly Race To The Top Of Search Engines
Do you have a website that has little or no rankings in the major Search Engines: Yahoo. Msn, Aol, Netscape, Alltheweb and Google?Are you making little or no sales because you're getting little or no traffics?Welcome to the club.
Why is Search Engine Optimisation Expensive?
Many of our customers (http://www.internet-marketing-australia.
Search Engine Optimization (SEO) Strategy - Navigating the Dark Waters of Website Promotion
Creating a well-designed website is the first step in your internet marketing strategy that must be backed up with techniques designed to drive traffic to the website for successful, long-term results. You wouldn't consider opening a retail store in a major shopping mall without signage and you shouldn't consider having a nice looking website designed without expanding your web presence in order to be found on the internet.
|home | site map|