| |
| |
|
SEO Information |
|
|
|
Beyond Hits!
Your Website visitor reports are a goldmine of information. If you don't review these on a regular basis, you can't fully evaluate the return on your Web investment. And, you could miss critical clues as to how user-friendly your site is, how effectively your message reaches your visitors, and what unmet needs they may have. But the reports can be overwhelming - a confusing mass of graphs, numbers and URL's. How can you find the information that you really need, how do you know what to look for, and how do you make strategic decisions using the answers that you obtain? Step 1: Knowing your markets First, identify all the different types of visitor to your site, together with the reasons that they might be coming to you. This may sound obvious, but in my experience there are nearly always visitor segments that are overlooked. Here are my starting suggestions for an association site: * Current and prospective members If you don't have a press center on your site, you should consider it if you're interested in publicity. Reporters are increasingly looking for information online, and appreciate ready access to press releases, sample interview questions, and downloadable photographs of your key spokespeople. The content seekers category describes visitors looking for content that you provide, but who are not prospective members. They might be searching your member database for a referral, or they might be interested in your information products - and so they're great prospects for non-dues revenue. Step 2: Knowing your goals It's also key to know the required outcomes, not only for your overall site, but also for each individual section and page. I have a mantra in my speaking programs: "Every page of your site should have a strategy". Too many pages on the Web give great information, and then tail off, with no clear call to action. They expect visitors to go back to the navigational elements, and decide what to do next - but instead, many of them will leave. Step 3: Asking the right questions Now that you have the audiences and outcomes for your site, you can start to make sense of all those numbers and graphs. Based on what should be happening, you can formulate questions with which to approach the traffic reports to measure your site's effectiveness. Here are some ideas: Are your long pages effective? Often, I see long pages with key content "below the fold" - below the first screenful of information. Many visitors won't scroll down the page if they're not immediately engaged by it; therefore they'll miss the lower elements. Can you measure member benefits? If you provide an online database for prospective customers to find a supplier, track how many searches are done, and how many click-thru's your members receive. This can give you some powerful statements for your member benefits material. What are the hot content areas? Knowing your "Most Requested Pages" gives you some key clues about what's hot - and from that, which content might be worth developing further, either as a member benefit, or for non-dues income. It can be helpful to design your site to delineate this. For example, instead of having a long page of different pamphlets, show each product on a separate page. Now you can track which ones are most sought after, and perhaps consider offering these as online, instantly downloadable e-books. What are your conversion rates? If there's a hot content area - a highly requested page that doesn't translate into its required outcome, something's wrong. Possibilities include: * You believe you have an exciting offering, but your visitors don't - so perhaps you should rethink your content or product Step 5: Tweaking and testing The good news about the Web is that it's a great testing ground for new products and ideas. When you find an area on your site that isn't performing optimally, you can make small incremental changes, and immediately see the results reflected in your traffic reports. So you can keep tweaking until you hit the winning formula for each page. Step 6: Don't forget your internal search engine Your internal search engine allows you to track the keyword searches that visitors perform once they're on your site. This also has some valuable clues: * You'll almost certainly see searches for content that should be obviously apparent. This proves that visitors won't work to find anything - but it can also give indications as to the usability of your structure and navigation. * Lots of searches for content that you don't currently provide will give you ideas for developing future products or services, based on visitor demand. I think of Web traffic reports as "market research that cannot lie". They represent what your visitors do, unprompted, and really can contain some gold nuggets. Happy Mining! Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. Check out her free tipsheet for 23 ideas to promote your Website: http://www.CyberSpeaker.com/tipsheet.html Philippa can be reached at (831) 465-0317.
MORE RESOURCES:
Building and scaling global SEO Centers of Excellence Search Engine Land Wider spread internet adoption and mobile use worldwide are opening up lucrative new markets in Latin America, China and the rest of Asia-Pacific and more. SEO: 9 Content Optimization Tools Practical Ecommerce Contextual relevance in search engine optimization refers to how the *content* on a website aligns with searchers' words and phrases. These nine *content* ... How to start a profitable SEO business at home in 2019 My MMA News.com As per Webmarketing 123 – Start a SEO Business is not tough to go, you have to take care of some facts and that's it. The article is all about how. 8 Ways You’re Wasting Money on SEO Without Knowing It Search Engine Journal Not getting the ROI you expect from SEO? Here are eight ways you might be wasting time and money – and how to increase your chances of success. Thinking about SEO Strategy Practical Ecommerce Think of your SEO strategy as a plan to grow your share of the pie. There are two options to increase your portion: (i) grow the size of the pie overall or (ii) take a ... SEO Explained to a 5 Year Old Business 2 Community Which got me thinking, when he wants to know about the world around him, the simplest explanation is always the best. I realised that this approach can also be ... 7 Reasons Why SEO Matters for Every Startup Entrepreneur No matter how lean your startup, you can at least afford do-it-yourself SEO. Seznam SEO: An Interview with Seznam’s Search Division Director Search Engine Journal Discover how Czech search engine Seznam approaches modern day search, how it processes JavaScript-powered websites, and more. Why You Must Stop Obsessing About These 5 Things in SEO Search Engine Journal Are you obsessed with the wrong things in SEO? Here are five things that are overrated or badly misused and a couple trends that still hold weight. Majority of SMBs doing SEO are in-housing Search Engine Land A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively ... Boost Your Website's Visibility With This SEO Course Entrepreneur Turn your website into a profit-producing machine with this back-linking course. SEO: Using Lighthouse to Improve Site Speed Practical Ecommerce Site speed is tricky for search engine optimization practitioners. It's a ranking signal for Google and a key factor in a customer's experience. But few SEO pros ... Two Ways To Avoid SEO 'Perfection' (And Why That's A Good Thing) Forbes Stop trying to serve Google and start trying to genuinely serve your target audience. Skip the SEO and SEM basics Marketing Land Come to SMX Advanced June 3-5 in Seattle for expert-led search marketing sessions. 5 Software Programs to Help You With SEO Strategies Thrive Global If you're a web designer or simply working in any aspect of the tech industry, then you should have SEO as one of your top priorities in terms of helping your ... How to Create Content for SEO Search Engine Journal Creating valuable *content* is a crucial component of SEO. Follow these six steps to help your *content* rank higher on search engines. The 4 Pillars of Enterprise SEO Success Search Engine Journal Mitigation, reporting, project management, and relationship building are all important to the success of enterprise SEO. Here's why. 5 additional data blending examples for smarter SEO insights Search Engine Land As I covered in my previous article, data blending can uncover really powerful insights that you would not be able to see otherwise. When you start shifting your ... What killing rel=prev/next means for SEO Search Engine Land By now, you've probably heard that Google is no longer supporting rel=prev/next markup. In fact, Google hasn't supported it for years. That's unfortunate ... The anatomy of an SEO robocall scheme Search Engine Land On Oct. 11, 2018, I received a phone call and discovered that Classy Brain (my company) was in existential crisis. The end was near – Google was after me. SEO Strategy vs. Tactics: What’s the Difference? A Lot! Search Engine Journal Understanding the difference between strategy and tactics also means making sure everyone on your team is using the terminology in the same way. 6 Effective Onboarding Tips for New SEO Customers Search Engine Journal Offering SEO services? Here are six client onboarding tips that will improve your new business retention and customer lifetime values. Five Pro Small Business SEO Tips from a CEO MarTech Advisor Every CEO that one talks to, always want to see their website rank higher in the Google search and that's what each of them will stress in their meetings. Rel=Next/Prev & SEO: Insights from Google Crawling Behavior Search Engine Journal In an ecosystem where conjectures and theories dominate debates, Google's announcement on March 21 that rel next/prev tags are no longer used by the ... Backlinko Announces Results of New Chicago SEO Agency Study PRNewswire CHEYENNE, Wyo., April 5, 2019 /PRNewswire/ -- The SEO experts at Backlinko have compiled an impartial list of the top-ranking SEO agencies in Chicago, ... Four excellent case studies of structured data for SEO – Econsultancy Econsultancy The importance of structured data, a type of code that makes the *content* of webpages easier for search engines to interpret, is frequently emphasised in advice ... Dominate With SEO Meets #GoldenMic AgWired One of the folks who stopped by the ZimmComm booth during the Agri-Marketing Conference Connection Point was Sam Romain, Dominate With SEO. 301 vs. 302 Redirects & SEO: The What, Why & How Search Engine Journal 301 vs. 302 redirects. Confused about which one to use? You're not the only one. Even in 2019, website owners are unclear about which type of redirect is best ... Five SEO Strategies Financial Marketers Must Ditch ASAP The Financial Brand Some search engine optimization tactics, like matching *content* to user intent and building quality backlinks, have stood the test of time. But many SEO tasks that ... SEO: Lessons from Google's 'rel=prev/next' Pagination Identifier Practical Ecommerce Search engine optimization professionals were caught off guard this week by Google's admission that it hasn't used its pagination identifier in “a number. 10 Quick Tips on SEO for a Restaurant Website Customer Think People explore different restaurant options on the search engines before they pick one. Boosting your restaurants' visibility online can be tricky. Though there ... Improve Your Marketing Strategy with These 4 SEO Tools Business 2 Community As Google continues to update its algorithm it's more important than ever to set up your SEO strategy for the best visibility online. Thankfully there are helpful ... Google Uploads Last JavaScript SEO Video: Dynamic Rendering For JavaScript Sites Search Engine Roundtable Google's Martin Splitt has uploaded his last video in the series of videos around JavaScript and SEO yesterday, this one was on the topic of dynamic rendering. The Ultimate Guide to Press Release SEO: 2019 Edition IR Magazine It's critical to use search engine optimization (SEO) to create better-performing *content*. This guide will help you create more effective press releases and investor ... SERPstash can help boost your site's SEO power for only $24 PCWorld SERPstash analyzes your site and automatically identifies SEO improvements. Basic SEO Techniques to Improve Website Search Visibility MarketingProfs.com Businesses that rely on organic search know the importance of SEO, but ranking for keywords has become more difficult. Complete these 3 basic SEO tasks to ... Evangelizing SEO: The Can’t-Lose Case for Your Content Team Search Engine Journal Here's how to build a convincing case to your *content* team that SEO isn't a checklist or a chore, but a superpower that will boost their success. 79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies Search Engine Journal New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019. Voice Search Is the Most Common and Biggest SEO Trend of 2019 to Follow Influencive It is said that you should think out of the box to stand apart from the crowd, but when it comes to SEO you must also follow the current trends to get the best ... Demystifying SEO: A Simple Explanation for Jewelers INSTORE MAG YOU'RE NOT ALONE. A lot of people don't really understand what SEO is, why it's helpful, and what people are doing when they do it. But if it's as important as ... How to Build Authority in Local SEO Search Engine Journal Site authority is crucial to the success of any local SEO efforts. Here are some of the best ways to build the authority of a local business. Things to look for in an SEO agency Times Square Chronicles Introduction. With many disreputable companies advertising themselves online, it can be hard to find the right SEO agency. SEO is an investment which is ... Are Disjointed and Misaligned SEO Benchmarks Impacting Content Management Practices? MarTech Series Google may have changed its algorithm but SEO practices are still making a huge impact on the *Content* Management strategies, especially for small and ... SERPStash's Low Price Makes It a Must Have SEO Tool Inverse SERPStash is a tool that streamlines the process of search engine optimization for non-experts. It breaks everything down into 3 parts: identifying keywords, ... SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO Search Engine Land General Manager of Perficient, Eric Enge, explained how to construct a mobile-friendly SEO site with good UX during the “Mobile First Indexing & Mobile ... SEO National Welcomes Pet Minerals to Their Search Engine Optimization Family PRUnderground Utah SEO company beats out the competition to sign on cutting-edge pet wellness company. 2019 Innovation & Technology Awards winner: Helium SEO - Cincinnati Business Courier Cincinnati Business Courier The roughly 30-person staff of Helium SEO consists of only two creatives. That's because Helium's approach to search engine optimization and search ... Submit Questions Around JavaScript SEO For Google Search Engine Roundtable As you know, Google posted their last video on their JavaScript videos for SEO yesterday. But now that the first part of the series is over, Martin Splitt from Google ... My Boss Got an Email Saying Our SEO Sucks Search Engine Journal Attention all site owners: Stop trusting spammers who email you misleading SEO reports designed to scare you. Trust in us, and the results we can provide. White Label SEO Platform by WebCEO Has Become a Turnkey SEO Business for Digital Agencies and Software Resellers PRNewswire LONDON, April 9, 2019 /PRNewswire/ -- WebCEO has relaunched its white-label SEO platform with powerful agency-level features, now allowing digital ... Seo: The Artist's Dance ArtfixDaily NEW YORK, NY – Chelsea's Agora Gallery will feature the original work of Seo in A Rich Spring Profusion. The exhibition opens April 18 and runs through May ... New Data Shows How Much SEOs are Charging for Services in 2019 Search Engine Journal A study on digital marketing pricing shows how much SEO consultants and agencies are charging for their services in 2019. Fake Amazon reviews giving unknown brands an SEO bump, says Which? The Drum Consumer watchdog Which? has warned of a glut of 'fake' Amazon reviews are propagating to such an extent that they risk undermining the integrity of the ... Is link building dead? Depends on who you talk to Search Engine Land Sure, link building used to be plagued by a morass of black-hat tactics like link farms, paid link schemes, hidden links and spammy *content*. But after Google ... 10 Quick Tips On SEO For Hotel Website Customer Think Travellers today are turning to a search engine to explore different hotel options before they decide on one. Increasing your hotel's visibility online can be tricky. Why Local Pack SEO is Essential to Boost Your Business Business 2 Community Have you ever gone out and wandered the streets looking for a place to eat? Found one and wondered if it was worth your time and money? Now, when was the ... What an SEO Consultant Should Deliver Business 2 Community What should an SEO consultant deliver? There are many opinions when it comes to search engine optimization, but for businesses it comes down to real results. Easy 7-Point SEO Checklist to Boost eCommerce Product Page Rankings Pacifc54 Blog Here are 7 proven methods of SEO for eCommerce product pages to drive organic traffic and increase product sales. 5 Essentials for SEO Content Writing Business 2 Community SEO, or search engine optimization, is the practice of tailoring *content* to appear at the top of search results. Optimizing your *content* for search best positions ... Tip: Refresh your SEO knowledge | Tip of the day Journalism.co.uk These 18 actionable tips will help your *content* compete online in 2019. LinkedIn Gives SEO Tips for Boosting Visibility of Company Pages Search Engine Journal LinkedIn has published a series of SEO tips for getting company pages found in search engines. What is the impact of Google's March 2019 algorithm update? Econsultancy On 12th March, Google confirmed that it had once again updated its core algorithm. What do we know about the change so far, and how has it impacted SEO? SEO Basics: Is Translation an SEO Duplicate Content Issue for Google? TAPinto.net Though people have tried myth-busting the idea of a penalty associated with duplicate *content*, blatantly using *content* that has been copied and pasted from ... How A Low-Budget SEO Campaign Can Still Propel Your Digital Brand to Success Influencive Many digital brands or brick-and-mortar stores wishing to make the push into e-commerce face tough decisions on how to allocate small budgets. For small and ... Google Help Video On Angular SEO Search Engine Roundtable Here is the next video in the series of JavaScript SEO videos from Google. This one is on Make your Angular web apps discoverable in search and SEO friendly. Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan Business 2 Community You have probably heard the saying, “It's not what you know, it's who you know.” Although I would argue that both are important, sometimes the latter can help ... 20 Local SEO Dos and Don'ts You Must Follow for Success on Google [Infographic] - Social Media Today 20 Local SEO Dos and Don'ts You Must Follow for Success on Google [Infographic] Social Media Today Are you looking for ways to get your website to rank higher in local Google rankings? Want to know the best local SEO techniques small business website ... Singapore Online Marketing Agency Announces Comprehensive Multi-level SEO Solutions - High Tech Deck Singapore Online Marketing Agency Announces Comprehensive Multi-level SEO Solutions High Tech Deck Singapore search engine marketing agency IMSimplify has announced the expansion of its SEO services. The full-cycle online marketing agency in Singapore ... Optimizing SEO with Schema Markup Legal Talk Network Martha van Berkel talks about all things schema markup, a.k.a. structured data. The Art of Choosing the Right SEO Keywords Business 2 Community Search engine optimization (SEO) is more of an art than a science. Yes, there are best practices and several clear standards for SEO that make it seem like a ... The Essential 12-Point SEO Content Writing Checklist Pacifc54 Blog Looking to improve your *content* for SEO? We've outlined a 12 point SEO *Content* Writing checklist to help you make the most of your *content*. There’s no shortcut to authority: Why you need to take E-A-T seriously Search Engine Land Recently, I was talking to a client about a new project when he raised an interesting question. He was curious to know how I measured E-A-T, or “expertise, ... 3 Top Black Hat SEO Techniques: Ideal for Destroying Your Site Faster! Business 2 Community No matter how much the internet evolves, the mentality of some people stays the same. They want their cake and to eat it too. black hat seo techniques. Fife Marketing and SEO Services Launched Newswire Fife Web Services, based in Fife, Scotland, have launched a new website showcasing their services for local clients. They can help clients to establish a strong ... Using a SEO & Digital Marketing Company in London UK - What to look out for Baltimore Post-Examiner 1. Save you time and resources—let the experts handle all your SEO needs and use your time and money on other important tasks. However, you need to ... 10 Keyword Density Checkers (And How They Still Can Help Your SEO) Business 2 Community First, let's clarify the idea. Today, semantic search reigns, as well as high-quality *content*, and great user experience. Search engines focus on topical relevance ... SEO Specialist - SpotHero Built In Chicago SpotHero is hiring for a SEO Specialist in Chicago. Find more details about the job and how to apply at Built In Chicago. Top 4 Technical SEO Talks at Brighton SEO April 2019 QueryClick As a member of the Technical SEO Team at QueryClick here's a roundup of my most interesting learnings and takeaways from Brighton SEO 2019. SEO Trends in 2019 Business 2 Community SEO Trends in 2019. Search engine optimization (SEO) has come a long way since the days of stuffing whatever keyword you wanted to rank for in your code ... Does SEO Conflict with User Experience? Business 2 Community If you work with an SEO expert, you have encounter times when her recommendations or priorities conflict with the overall goal of improving the website. This will ... The secrets of meta descriptions and SEO The Drum Meta descriptions are a much misunderstood weapon in the search arsenal that can have a serious impact on page performance. The meta description field is ... Mastering SEO for your Design Business Business of Home As a savvy design business owner, you've undoubtedly invested time and effort into a beautiful website, but if your site is buried in the crowd, does it even exist? Content Strategy and the Google March 2019 Algorithm Update Search Engine Journal MarketMuse shares surprising *content* strategy trends associated with the March 2019 Update. SEOs show mixed results following Google March 2019 core update Search Engine Land We asked you to help us analyze the March 12 core update and after over 500 results we wanted to share that overall the results came out pretty inconclusive. SEO Testing Service Market Size, Future Forecast, Key Manufacturers and Industrial Opportunities to 2024 Market Research Updates Industry Overview Of SEO Testing *Service* Market. The research report focuses on target groups of customers to help players to effectively market their products ... 11 SEO strategy trends that are set to dominate digital marketing YourStory Search engine optimisation (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time – and gets even ... Why ABT Principal Hee Seo Loves the Art of Giving Back pointemagazine.com What are you proudest of in your career? That I learned how to work in the studio. I always loved being onstage, but now I love the process of getting there. West Yorkshire agency handed five-figure SEO brief by furniture maker Prolific North Handmade furniture company, Parker Howley & Co, has appointed Vizulate Digital to deliver a five-figure digital marketing campaign that will support its ... Local SEO: How to Optimise and Generate Leads Business 2 Community Local SEO is fast becoming a high priority for many businesses. Last year, Google published a study showing a 500% increase in “near me” searches, including ... Denver SEO Expert Forms South Denver SEO Alliance / MeetUp castlerockco.com Are you passionate about SEO (Search Engine Optimization)? The South Denver SEO MeetUp was designed to connect like-minded SEOs. Ahrefs, SEO toolset provider, to build their own search engine to compete with Google Search Engine Land Ahrefs, a popular SEO toolset provider platform, announced this morning on Twitter that they want to compete with Google by building their own search engine. Leading SEO expert Chris Rodgers talks about how artificial intelligence transforms the SEO landscape Promotion World What do businesses need to know when Google changes their algorithm? How can a basic or non-existent knowledge of SEO hurt them when this. Search Engine Journal Announces New Search Engine Search Engine Journal Look out, Ahrefs! You aren't the only tool provider that plans to launch a new search engine to challenge Google. Search Engine Journal Founder Loren Baker ... Avoid These 5 Blog Strategy & Creation Mistakes Search Engine Journal A blog is a powerful marketing tool for businesses. Avoid these big mistakes when creating a strategy and your blog posts. Press Release: The Australian SEO Industry Mined With Dodgy Practitioners – How To Avoid Them PRWire A common reason why small businesses delay the decision of using SEO services is represented by the negative stories they have heard from other people in ... Designing a New Website: Choosing the Best Tech for Your Dev Search Engine Journal Designing a new website? Here are the pros and cons of using a CMS vs. a website builder, as well as some SEO considerations when choosing a platform. Marian M. Seo March 29, 2019 - Obits Standard Speaker Marian M. Seo, 86, of Lincoln Street, Hazleton, died Friday morning at her home. Born in Columbia, S.C., on Oct. 24, 1932, she was a member of the Christ ... 4 SEO Tips for Seasonal Businesses and Products Business 2 Community The holidays are busy and stressful for everyone – especially for small business owners who are trying to capitalize on holiday promotions to bring in additional ... Singapore Local SEM Agency and SEO Services Expanded Newswire Singapore search engine marketing agency IMSimplify has announced the expansion of its SEO services. |
|
|
|
RELATED ARTICLES
Google, Yahoo!, Pandoras Box And The Lottery In the fall of 1990, the musical group Snap had a monster number one hit record called, "I've Got The Power."Nowadays, a search engine and a directory (AKA) Google and Yahoo!--number one and number two respectively, have "the power," and we handed it to them on a silver platter. Google Rankings - Achieving a Top 10 Position in Google - Part 2 Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume. SEO, the Simplified Version Lets get things straight. SEO is a very competitive market. Arrogant Overture Placing Greed Ahead Of Their Customers Needs According to the dictionary, the definition of the word "overture" is as follows:"An opening or initiating move toward negotiations, a new relationship, an agreement, etc.; a formal or informal proposal or offer. Blogging, Spamming, and Blog Spam Email marketing once proved to be immensely effective, but the greedy and idiotic polluted the well by spamming the planet with everything from weight-loss products to sexual enhancement drugs and beyond. Because of the stench, filters and laws have been created to attempt to fix the problem, but still the Internet is polluted with more and more junk each day. Building Link Popularity As Easy As 123 The most difficult area of SEO is building link popularity. You may be thinking why? Because there are no easy ways to build link popularity. Search Engines: Tips and Strategies on Getting Listed and Ranking High for Newbies You've got a website. You've put countless hours into it, tweaking the look and feel and making sure all the links work. Search Engine Optimization Techniques Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e. DIY SEO - Part 2 Tags n Things Part 2 Tips 4 tagsMeta tags are the descriptive tags used by website designers to explain to the search engines exactly what your website is all about. They look like this,title Put title of your page here, include important keywords /titlemeta name="Description" content="Put a short keyword rich description of your site here" /meta name="Keywords" content="Put your keywords in here" /meta name="AUTHOR" content="Your name or company name here" /meta name="COPYRIGHT" content=" Your name or company name here " /meta name="DISTRIBUTION" content="Global" /meta name="RATING" content="General" /meta name="robots" content="index, follow" /meta name="revisit-after" content="1 Week" /meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /Note: the opening and closing brackets have been missed off to make this article compatable for publication. How To Choose Keywords Before they Skyrocket in Popularity Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by today's highly competitive standards is just not good enough. Why Top Search Engine Placements Never Move? #1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these techniques), let's instead look into how companies who do end up aquiring them, never seem to loose them.. Your Top Search Rankings at Yahoo & MSN Search are Worthless It seems I now do this rant every single year when traffic statistics are discussed in web industry news. Last week I posted to my Reality SEO blog that referred traffic numbers are the only statistic that webmasters should be concerned about when looking at their search engine rank. Maximising Google's PageRank of Your Website to Maximise Traffic Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it. The 7 Points of Do-It-Yourself SEO Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?The answer is: Yes, you can! The basics of search engine optimisation in applied web marketing are simple. It's all to do with the keyword content of your text copy, and can be summarised in seven points. Pay-per-click - the Ultimate Tool to Boost Affiliate Sales The old ways are not always the best ways.The traditional model of making money from affiliate products was simple. Search Wars! - MSNs Opening Salvo With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google. The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in Google The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in GoogleYou know the scenario. You get an occasional click from Google for a certain keyword. Internet Marketing and Search Engine Indexing. The world of internet marketing is a highly competitive place. As a beginning internet marketer there are some basic things you should know about how search engines spider and index your web site. How and Why to Avoid the SEO Mania The WhyBut what is the reality of reaching a number 1 position on any of the big three search engines - Google, Yahoo, and MSN - and staying there? Somewhere between a remote possibility to impossible.Why? Because there are well over 16 million websites battling for the number 1 position on "any" given day. Ten Steps To A Well Optimized Website - Step 3: Site Structure Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts.
|
| home | site map |
| © 2006 |