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SEO Information |
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Beyond Hits!
Your Website visitor reports are a goldmine of information. If you don't review these on a regular basis, you can't fully evaluate the return on your Web investment. And, you could miss critical clues as to how user-friendly your site is, how effectively your message reaches your visitors, and what unmet needs they may have. But the reports can be overwhelming - a confusing mass of graphs, numbers and URL's. How can you find the information that you really need, how do you know what to look for, and how do you make strategic decisions using the answers that you obtain? Step 1: Knowing your markets First, identify all the different types of visitor to your site, together with the reasons that they might be coming to you. This may sound obvious, but in my experience there are nearly always visitor segments that are overlooked. Here are my starting suggestions for an association site: * Current and prospective members If you don't have a press center on your site, you should consider it if you're interested in publicity. Reporters are increasingly looking for information online, and appreciate ready access to press releases, sample interview questions, and downloadable photographs of your key spokespeople. The content seekers category describes visitors looking for content that you provide, but who are not prospective members. They might be searching your member database for a referral, or they might be interested in your information products - and so they're great prospects for non-dues revenue. Step 2: Knowing your goals It's also key to know the required outcomes, not only for your overall site, but also for each individual section and page. I have a mantra in my speaking programs: "Every page of your site should have a strategy". Too many pages on the Web give great information, and then tail off, with no clear call to action. They expect visitors to go back to the navigational elements, and decide what to do next - but instead, many of them will leave. Step 3: Asking the right questions Now that you have the audiences and outcomes for your site, you can start to make sense of all those numbers and graphs. Based on what should be happening, you can formulate questions with which to approach the traffic reports to measure your site's effectiveness. Here are some ideas: Are your long pages effective? Often, I see long pages with key content "below the fold" - below the first screenful of information. Many visitors won't scroll down the page if they're not immediately engaged by it; therefore they'll miss the lower elements. Can you measure member benefits? If you provide an online database for prospective customers to find a supplier, track how many searches are done, and how many click-thru's your members receive. This can give you some powerful statements for your member benefits material. What are the hot content areas? Knowing your "Most Requested Pages" gives you some key clues about what's hot - and from that, which content might be worth developing further, either as a member benefit, or for non-dues income. It can be helpful to design your site to delineate this. For example, instead of having a long page of different pamphlets, show each product on a separate page. Now you can track which ones are most sought after, and perhaps consider offering these as online, instantly downloadable e-books. What are your conversion rates? If there's a hot content area - a highly requested page that doesn't translate into its required outcome, something's wrong. Possibilities include: * You believe you have an exciting offering, but your visitors don't - so perhaps you should rethink your content or product Step 5: Tweaking and testing The good news about the Web is that it's a great testing ground for new products and ideas. When you find an area on your site that isn't performing optimally, you can make small incremental changes, and immediately see the results reflected in your traffic reports. So you can keep tweaking until you hit the winning formula for each page. Step 6: Don't forget your internal search engine Your internal search engine allows you to track the keyword searches that visitors perform once they're on your site. This also has some valuable clues: * You'll almost certainly see searches for content that should be obviously apparent. This proves that visitors won't work to find anything - but it can also give indications as to the usability of your structure and navigation. * Lots of searches for content that you don't currently provide will give you ideas for developing future products or services, based on visitor demand. I think of Web traffic reports as "market research that cannot lie". They represent what your visitors do, unprompted, and really can contain some gold nuggets. Happy Mining! Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. Check out her free tipsheet for 23 ideas to promote your Website: http://www.CyberSpeaker.com/tipsheet.html Philippa can be reached at (831) 465-0317.
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Want to know how you can earn those all-important links to boost your domain authority? A Package to Help set up SEO in Your Laravel Project Laravel News Easily set up SEO in your Laravel applications with the code4mk/lara-head package by Mostafa Kamal. Here's an example of how you'd use this package to set ... Yoast SEO 11.3 lets you add an image of a person to its structured data graph Search Engine Land Yoast's latest plugin update lets webmasters include an image, avatar or logo in the structured data graph and adds a new filter that can be used to disable link ... How to fix keyword cannibalization to improve SEO AZ Big Media What if you are covering a topic on your website targeting the same exact keywords which you have previously targeted for another post? Well, that kind of ... Han Seo-Hee Revealed To Be Involved In B.I's Alleged Drug Scandal E! 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Han Seo Hee complains about alleged MBC reporters at her door allkpop Han Seo Hee complained about alleged MBC reporters at her door.On June 14, Han Seo Hee wrote to Instagram, "… Police Officer Who Investigated Drug Case Involving Han Seo Hee And B.I Revealed To Have Received Special Promotion soompi A new report from CBS No Cut News reveals that Lieutenant “B,” the police officer in charge of the 2016 drug case involving B.I and “A” (later publicly revealed to ... 10 Essential On-Page SEO Factors for Google Success in 2020 and Beyond [Infographic] Social Media Today Are you looking for ways to improve your Google rankings? Want to know how to optimize your website to appear higher in search engines? The team from Red ... SEO Testing Service Market Trends and Enhanced Growth with Top Competitors Like SEO Tester Online, 99 Percentage, 1&1 IONOS, SEO SiteCheckup, 180fusion Market Reports SEO Testing *Service* Market research report offers an actual industry outlook, future trends and dynamics for market growth rate, market size, trading and key ... Google My Business adds more branding tools, introduces searchable @shortnames Search Engine Land Google My Business launched in 2014 and has become increasingly important to both merchants and consumers. Having a verified, accurate and complete ... Samsung Galaxy S10+ Park Hang Seo Limited Edition to go on sale in Vietnam - Pulse by Maeil Business News Korea Pulse News Samsung Electronics Co. is launching Galaxy S10+ Park Hang Seo Limited Edition, new variant of its latest flagship smartphone series, to celebrate the ... 5 Tips To Boost Your SEO Agency's Productivity CEOWORLD magazine Building and managing can require a considerable amount of effort. Nearly every business needs to have an impressive online presence if they want to grow. Han Seo Hee's lawyer Bang Jung Hyun considering filing charges against journalist who revealed her identity without permission allkpop Han Seo Hee and her lawyer Bang Jung Hyun, are considering taking legal action against the journalist who revealed her identity as the whis… Portland SEO's Augusto Beato Unveils Retargeting Strategies - Press Release Digital Journal To properly navigate a marketing sector complicated with new marketing tools and techniques, a sound retargeting strategy is imperative, Portland SEO's ... B.I, WINNER's Lee Seung-Hoon & Han Seo-Hee: The Story So Far E! Online Last week, the Korean entertainment industry was rocked with another scandal. This time it involved the former leader of popular boy group, iKON's B.I and YG ... 49% of all Google searches are no-click, study finds Search Engine Land “I think marketers are probably in a mixed position today vs. three years ago, depending on their sector,” Rand Fishkin, SparkToro founder and author of a recent ... Former Branded3 colleagues launch creative SEO agency Prolific North Stephen Kenwright, who worked for Branded3 and subsequently Edit Kin + Carta for seven years, has partnered with *content* marketer Carrie Rose to launch ... The Samsung Galaxy S10+ Park Hang Seo Limited Edition has a beautiful gradient finish and more gizmochina Samsung just announced the Cardinal Red Galaxy S10 series (S10 and S10+) and a Galaxy S10+-only Diamond Silver variant. Both color variants are only ... MBC Reports Prosecution Took Over Han Seo Hee's Case Even Before Drug Test Results soompi MBC reports that the prosecution told the police to forward Han Seo Hee's case to them even before her drug test results had come out. The June 20 episode of ... Major receives Dr. Tae-joon Seo Memorial Scholarship – The News Journal The News Journal The Dr. Tae-joon Seo Memorial Scholarship program was created to honor Radiologist, Dr. Tae-joon Seo who died in 2007. Through the generosity of Dr. Seo's ... 7 reasons why you should outsource seo Best in Australia Why you need to outsource SEO? SEO helps you to develop a solid online presence, here are the top reasons why outsourcing helps. |
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