Your Website visitor reports are a goldmine of information. If you don't review these on a regular basis, you can't fully evaluate the return on your Web investment. And, you could miss critical clues as to how user-friendly your site is, how effectively your message reaches your visitors, and what unmet needs they may have.
But the reports can be overwhelming - a confusing mass of graphs, numbers and URL's. How can you find the information that you really need, how do you know what to look for, and how do you make strategic decisions using the answers that you obtain?
Step 1: Knowing your markets
First, identify all the different types of visitor to your site, together with the reasons that they might be coming to you.
This may sound obvious, but in my experience there are nearly always visitor segments that are overlooked. Here are my starting suggestions for an association site:
* Current and prospective members
If you don't have a press center on your site, you should consider it if you're interested in publicity. Reporters are increasingly looking for information online, and appreciate ready access to press releases, sample interview questions, and downloadable photographs of your key spokespeople.
The content seekers category describes visitors looking for content that you provide, but who are not prospective members. They might be searching your member database for a referral, or they might be interested in your information products - and so they're great prospects for non-dues revenue.
Step 2: Knowing your goals
It's also key to know the required outcomes, not only for your overall site, but also for each individual section and page.
I have a mantra in my speaking programs:
"Every page of your site should have a strategy".
Too many pages on the Web give great information, and then tail off, with no clear call to action. They expect visitors to go back to the navigational elements, and decide what to do next - but instead, many of them will leave.
Step 3: Asking the right questions
Now that you have the audiences and outcomes for your site, you can start to make sense of all those numbers and graphs.
Based on what should be happening, you can formulate questions with which to approach the traffic reports to measure your site's effectiveness.
Here are some ideas:
Are your long pages effective?
Often, I see long pages with key content "below the fold" - below the first screenful of information. Many visitors won't scroll down the page if they're not immediately engaged by it; therefore they'll miss the lower elements.
Can you measure member benefits?
If you provide an online database for prospective customers to find a supplier, track how many searches are done, and how many click-thru's your members receive. This can give you some powerful statements for your member benefits material.
What are the hot content areas?
Knowing your "Most Requested Pages" gives you some key clues about what's hot - and from that, which content might be worth developing further, either as a member benefit, or for non-dues income.
It can be helpful to design your site to delineate this. For example, instead of having a long page of different pamphlets, show each product on a separate page. Now you can track which ones are most sought after, and perhaps consider offering these as online, instantly downloadable e-books.
What are your conversion rates?
If there's a hot content area - a highly requested page that doesn't translate into its required outcome, something's wrong.
* You believe you have an exciting offering, but your visitors don't - so perhaps you should rethink your content or product
Step 5: Tweaking and testing
The good news about the Web is that it's a great testing ground for new products and ideas. When you find an area on your site that isn't performing optimally, you can make small incremental changes, and immediately see the results reflected in your traffic reports. So you can keep tweaking until you hit the winning formula for each page.
Step 6: Don't forget your internal search engine
Your internal search engine allows you to track the keyword searches that visitors perform once they're on your site. This also has some valuable clues:
* You'll almost certainly see searches for content that should be obviously apparent. This proves that visitors won't work to find anything - but it can also give indications as to the usability of your structure and navigation.
* Lots of searches for content that you don't currently provide will give you ideas for developing future products or services, based on visitor demand.
I think of Web traffic reports as "market research that cannot lie". They represent what your visitors do, unprompted, and really can contain some gold nuggets. Happy Mining!
Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. Check out her free tipsheet for 23 ideas to promote your Website: http://www.CyberSpeaker.com/tipsheet.html Philippa can be reached at (831) 465-0317.
SEO: 9 Tips for Writing Great Content Practical Ecommerce
Textual *content* enables search engines to understand your site. The words you choose should engage shoppers and boost your site's relevance to the ...
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...
How to Activate a Sponsorship to Achieve Content Marketing & SEO Goals Search Engine Journal
Want high-quality coverage and links? Here's how to maximize sponsorships to help you to achieve your *content* marketing and SEO goals.
Exploring the Role of Content Groups & Search Intent in SEO Search Engine Journal
Patents show us what strategies Google chooses to research and invest in, which in turn provides insight into how to best prepare a website for indexation by ...
5 Tips for Choosing Your Next SEO Firm Entrepreneur
Making the right decision when choosing your next SEO firm has major consequences for your business and your bank account. The difference between a boom ...
SEO: 6 Things to Do When You Have Nothing to Do Practical Ecommerce
Search engine optimization is self-directed. Unless you're being managed by another practitioner who tells you what to do and when to do it, SEO can be difficult ...
5 SEO Career Trends for 2019 [New Research] Search Engine Journal
What can data from LinkedIn, Indeed, and Census.gov tell us about SEO jobs? Discover five interesting trends from an analysis of 75 large U.S. metros.
6 Ways SEO Tools Can Help You Run Your Business Search Engine Journal
Tools make a marketer's life more productive. This post will tell you why and how SEO tools can help you better run your business.
Tangle Teezer appoints Avenue Digital for international SEO and paid search The Drum
British hairbrush brand Tangle Teezer has appointed London search agency Avenue Digital to handle its SEO and PPC activity following a competitive pitch.
Is It Time To Outsource SEO? Here's What You Need To Consider Forbes
Everyone and their mother is chasing after the holy grail of internet marketing: organic search traffic.
SEO vs SEM â Whatâs the Difference and Why it Matters to Your Business G2 Crowd
Learn the key difference between SEO and SEM and how they greatly increase the visibility of your site on search engines like Google, Yahoo, Bing, and more.
Lucid Leverage Fuels SEO Services In Phoenix, Celebrates 4 Years - Press Release Digital Journal
Lucid Leverage are Search Engine Optimisation (SEO), social media management and online reputation marketing specialists providing their services in ...
Introducing SEO for developers. Itâs time. Search Engine Land
Computer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...
Angular Universal: What you need to know for SEO Search Engine Land
If you use Angular to power your website, then you have an extra hurdle to cross when it comes to SEO. Fortunately, Angular Universal makes it easy to leap ...
BVM Now Providing SEO Services to Businesses in El Paso, TX Markets Insider
HOUSTON, Feb. 15, 2019 /PRNewswire-PRWeb/ -- BVM (https://www.brazosvalleymarketing.com), an UpCity certified partner, is now offering SEO services in El ...
Why Prioritize Local SEO? Vertical Measures
Local SEO consists of many different local citation components, but is absolutely vital to the success of any organization aiming to reach to a nearby audience.
Wix âSEO Wizâ Stars in Big Super Bowl Ad, Fumbles with SEO Community Search Engine Journal
Did you hear that sound last night during the Super Bowl? It was the collective SEO community hitting their heads against a proverbial desk. Wix's foray into the ...
SEO: Reclaiming Lost Links from Site Migrations Practical Ecommerce
There is a little-used opportunity for longtime retailers to gain links. If your ecommerce site has changed platforms in its lifetime, you might have editorial links ...
Updated for 2019! âEnterprise SEO Platforms: A Marketerâs Guideâ Search Engine Land
MarTech Today's â Enterprise SEO Platforms: A Marketer's Guideâ has been updated for 2019. Compiled from the latest research, this 61-page report is your ...
What Is an SEO Professional in 2019? An Identity Crisis Averted Search Engine Journal
Picture this: You're an SEO professional, and someone asks you what exactly it is that you do. What do you say? I'm a: Search analytics guru; *Content* strategist ...
25 tools to streamline YouTube SEO optimization Search Engine Land
With video streaming services and social media platforms reporting large amounts of traffic, videos are slowly but surely moving front and center as the most ...
SearchCap: Quora keyword targets, Angular SEO & old stock SEO Search Engine Land
Learn how to manage product unavailability without hurting your SEO Feb 1, 2019 by Max Cyrek. When your e-commerce site has out-of-stock products, here ...
How reputation became a major ranking factor in SEO Search Engine Land
Over 10 years ago, I predicted that Google could use quality scoring for organic rankings, and I also proposed a number of ways they could quantify the quality of ...
Learn the secrets of SEO with this certified training Popular Science
While social media gets a lot of attention, most traffic still comes from search engines. If you want to promote your start-up or build a career in digital marketing, ...
MarTech Today Research: A marketerâs guide to enterprise SEO platforms Search Engine Land
Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms ...
SEO: Monitoring Traffic from Domain Mergers, with Google Data Studio Practical Ecommerce
A common practice among retailers is creating microsites to target different audiences. The strategy can produce strong conversions because the user ...
How to Use Python to Analyze SEO Data: A Reference Guide Search Engine Journal
Do you find yourself doing the same repetitive SEO tasks each day or facing challenges where there are not tools that can help you? If so, it might be time for you ...
10 Ways to Think Like Googlebot & Boost Your Technical SEO Search Engine Journal
Have you found yourself hitting a plateau with your organic growth? High-quality *content* and links will take you far in SEO, but you should never overlook the ...
Super Bowl Sunday SEO: The importance of search during the Big Game ClickZ
SEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results.
60+ SEO Stats to Help You Rank Better in 2019 [Infographic] Social Media Today
Are you looking to maximize your search performance in 2019? Need to know the stats and facts to help you understand the SEO process? The team from Red ...
SEO Testing Service Market Will Generate New Growth Opportunities By 2025| Key Players: SEO SiteCheckup, WebDepend, TestMatick - TheTokenClock
SEO Testing Service Market Will Generate New Growth Opportunities By 2025| Key Players: SEO SiteCheckup, WebDepend, TestMatick TheTokenClock
HTF MI recently introduced Global SEO Testing *Service* Market study with in-depth overview, describing about the Product / Industry Scope and elaborates ...
11 SEO Tips & Tricks to Improve Indexation Search Engine Journal
Here are 11 tips and tricks to ensure that your website gets crawled and indexed properly â and help your webpages rank higher in search.
Loyalty Marketing: The Proven Complement to Your SEO Strategy Search Engine Journal
Here's how loyalty marketing can complement your SEO strategy and why the two disciplines need to be conducted seamlessly.
Fusion SEO Accelerates Growth with Expanding to Central New Jersey - Press Release - Digital Journal
Fusion SEO Accelerates Growth with Expanding to Central New Jersey - Press Release Digital Journal
OLD BRIDGE, New Jersey - February 15, 2019 - Fusion SEO has merged with SOCii Media Marketing, a Digital Marketing Agency located in Central New ...
Search Engine Land adds technical, in-house SEO experts to team Search Engine Land
Search Engine Land is thrilled to announce that the team of experts who help us bring daily search marketing news and insights to thousands just got a bit ...
4 Link Building Tips for International SEO Search Engine Journal
Discover four link building tips for global websites that can be easily implemented even by companies with limited resources.
SEO Strategist - WIN | TEO Careers The Esports Observer
Website WIN. WIN is an esports company looking for an SEO Strategist. This position will be primarily concerned with driving traffic to multiple web platforms ...
The Amazon SEO game plan: SEO refinements that increase visibility DigitalCommerce360
Effective SEO can help you stand above the noise on Amazon. Crafting the perfect keywords without misleading your customers and making your descriptions ...
YouTube SEO: 5 Hacks for Quicker, Better YouTube Keyword Research Business 2 Community
Proper YouTube keyword research is the backbone of a good YouTube SEO strategy. Why? Because finding the right YouTube keywords could mean the ...
Website Design with SEO Business 2 Community
When designing a website, it can be incredibly challenging, not only do you need to have sound technical knowledge, you also need creative skills. If you want ...
40 Major SEO Mistakes You Must Avoid in 2019 [Infographic] Social Media Today
Are you struggling to get your website to rank on the first page of Google? Want to see if you're making any SEO mistakes that could be holding your website ...
SEO vs PPC: How to Choose Whatâs Best For Your Business Business 2 Community
As a business owner are you often confused about choosing the right online marketing channel? Most businesses struggle with scanty resources. Marketing ...
How to Create a Content Strategy for Both Users & Search Engines Search Engine Journal
Learn actionable tips on how to create a *content* strategy for both users and search engines that will drive traffic to your website.
Rise of Mobile Users Alters SEO Tactics Practical Ecommerce
The percentage of U.S. searchers clicking on advertisements in Google search results is growing. Likewise, the percentage of visitors that click nothing is also ...
What is Topic Modeling? How Do You Use Topic Modeling for SEO Business 2 Community
What is Topic Modeling? Topic modeling itself is a complex system that ranks *content* based not just on the keywords, but also on the context. We are long past ...
The Latest Google Search Console Updates: What You Need to Know Search Engine Journal
Google Search Console is evolving at a rapid pace. Find out everything you need to know about all of the latest feature changes here.
"Super wolf blood moonâ is a media and SEO invention Quartz
There is no such thing as a âblood moon.â It's mostly a media invention, driven largely by efforts to get readers to visit news websitesâthrough a tactic known as ...
ILS at forefront of monitoring for climate change impacts: John Seo Artemis.bm
The impacts of climate change present challenges for all industries and markets, but over the last two decades, the insurance-linked securities (ILS)
Uee Thanks Former Co-Star Lee Seo Jin For Sending Her A Coffee Truck On Set soompi
Uee recently took to social media to thank her former co-star Lee Seo Jin for his good deed! On February 15, Uee posted a photo of herself standing in front of ...
Google: Don't Break The Rules Even If Competitors Are Search Engine Roundtable
Google's John Mueller at least twice this week had to respond on Twitter suggesting that SEOs do not break the rules, go against the Google webmaster ...
6 Simple Local SEO Tactics Financial Marketers Can Use Today The Financial Brand
Community banks and credit unions can turn their limited geographical reach to their advantage without big budgets or SEO expertise.
15 Common SEO Mistakes To Avoid Forbes
Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...
Best Ways To Improve Your SEO And Why You Need To Do It Forbes Now
The more quality *content* you produce, the better results you will see.
These Are The Biggest SEO Trends Of 2019 Forbes
SEO strategy with components for successful marketing as icons on cubes on wooden backgroundGetty. How will the world of search engine optimization ...
Lee Pil Mo And Seo Soo Yeon Overflow With Love While Preparing To Be Newlyweds + Sing To Each Other At Wedding - soompi
Lee Pil Mo And Seo Soo Yeon Overflow With Love While Preparing To Be Newlyweds + Sing To Each Other At Wedding soompi
Lee Pil Mo and Seo Soo Yeon have shown off their passionate love for each other once again! On the February 14 broadcast of TV Chosun's âTaste of Love,â ...
SEO Is A Must For Small Businesses: Here's How To Get Started Forbes
You are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.
5 SEO trends that will matter most in 2019 Search Engine Land
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.
How SEO And Content Marketing Work Together To Fuel Your Online Success Forbes Now
SEO and *content* marketing are not disparate departments. In fact, both need each other.
A checklist: Important SEO points to cover in a content campaign Search Engine Land
After you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...
'Romance is a Bonus Book' preview: Eun-ho is great, but we definitely have Second Lead Syndrome for Seo-joon - MEAWW
'Romance is a Bonus Book' preview: Eun-ho is great, but we definitely have Second Lead Syndrome for Seo-joon MEAWW
We love rooting for Dan-yi and Eun-ho to get together on 'Romance is a Bonus Book', but we can't help but fall in love with Seo- joon.
6 Reasons Why SEO Might Not Be Right For Your Business Forbes
Contrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here's how to determine ...
How SEO Has Evolved (And What's Next) Forbes
Since the early days of SEO, marketers have deployed online strategies to ensure that their websites would gain greater visibility on search engine results pages ...
SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic Forbes
Borrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...
The 12 Areas of SEO Knowledge You Must Master to be Successful Search Engine Journal
The role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.
The importance of understanding intent for SEO Search Engine Land
Search is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...
12 SEO Goals for 2019: Ideas That Will Inspire You Search Engine Journal
It's time to set your SEO goals for 2019. Need some inspiration? Read this roundup of New Year's goals from the SEO community.
Why Prioritization Is Critical to SEO Success Search Engine Journal
Here's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.
The Vicious Circle Of SEO (And How To Beat It) Forbes
What's the secret to overtaking older *content* that already has a deep reservoir of backlinks? How can we break out of the vicious circle of SEO?
5 SEO Trends to Help Marketing Leaders Prepare for 2019 Forbes
As the year comes to a close, marketers have begun to wrap up their current campaigns and set their sights on the new year. And if 2018 has shown us anything, ...
An SEOâs Letter to Santa: All I Want for Christmas This Year Search Engine Journal
Dear Santa,. I've been a good boy this year. I haven't cloaked one page or bought one link. I have followed Google and Bing's terms of *service* the best I can.
How to Build and Protect Your Business' Reputation Promotion World
The business world is full of challenges. In order to surpass them, a company needs to have certain measures and strategies in place that will help.
SEO: Converting Keywords to Link Authority Practical Ecommerce
Link authority is one of the most critical influencers of how a site ranks. How do keywords increase link authority? They indicate the *content* you need to create to ...
A Small Business Ownerâs Guide to SEO Search Engine Journal
Are you a small business owner? Then make sure you know and understand these 5 SEO principles and how they impact search and your SEO strategies.
SEO Year In Review: 2018 saw Google updates and a focus on mobile Search Engine Land
So, 2018 was an exciting year in SEO, with a number of large Google search algorithm updates, big changes within Google's management team, mobile first ...
Why following SEO trends guarantees SEO budget waste. Search Engine Land
Search engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it's frustrating and fruitless and feels like ...
Three Simple Steps To Seasonal SEO Success Forbes
Seasonal SEO should work hand-in-hand with your long-term strategy.
5 Bad SEO Content Tactics You Should Have Abandoned Already Search Engine Journal
Follow these tips to rank higher in the search results and avoid getting left behind with yesterday's outdated SEO *content* trends.
5 SEO Factors to Monitor in 2019 Search Engine Journal
2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries.
The Truth About Launching An SEO Strategy Forbes
I've never been a fan of the self-proclaimed "SEO guru." Search engine optimization (SEO) strategies can seem like such mythical solutions: Do XYZ for X ...
What Is SEO? Understanding The Basics To Avoid Being The Villain Forbes Now
If you are an SEO villain, Google may ban your site. Using white hat strategies is the only way you should be conducting your SEO efforts.
Donât skip these critical recurring SEO tasks Search Engine Land
No matter how perfectly you've optimized a website, it will always require constant maintenance. This is because figuratively speaking, much like a vehicle, there ...
What Is Edge SEO & Why You Should Adopt It Search Engine Journal
Are you ready for edge SEO? Find out what edge SEO is, how â and why â you should implement it, and its technical implications.
How Google Thinks: SEO Done The Right Way Forbes
People are always on the lookout for the search engine optimization (SEO) trick that will propel them to the top of a Google Search results page. Obviously, this ...
Why Voice Search Will Dominate SEO In 2019 -- And How You Can Capitalize On It Forbes
By 2020, 30% of all website sessions will be conducted without a screen. Voice search allows users to browse the web the Internet and consumer information ...
The 8 Things Most People Get Wrong About SEO Forbes Now
I've been working in the search engine optimization (SEO) space for years, yet I'm still pleasantly surprised to learn new things about the industry. I'll discover a ...
5 Basic SEO Principles to Increase Your Website Traffic Multichannel Merchant
Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if ...
A simple 3-step framework for improving your technical SEO Search Engine Land
In a world where everyone's fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site's usability, crawlability, ...
SEO 101 Tutorial Videos Vertical Measures
Here are 6 SEO tutorial videos from our SEO 101 training series on improving your search engine ranking through proper onsite SEO tips and techniques.
Agencies Confirm Oh Yeon Seo And Kim Bum Have Ended Their Relationship soompi
Kim Bum and Oh Yeon Seo have ended their relationship. On February 13, it was reported that the actor couple had decided to go their separate ways. A source ...
5 Critical SEO Considerations When Optimizing News Websites Search Engine Journal
A few rules of SEO, like publishing great *content* and providing a good user experience, are universal. But not all websites thrive by using the exact same set of ...
5 Search Engine Optimization Tips All CMOs Need To Understand Forbes
As a CMO, you more than likely cringe when you hear the term âSEOâ (search engine optimization), because let's face it â it's not the most pleasant marketing ...
StrategiQ launches Spark, an SEO deployment platform Search Engine Land
StrategiQ, a digital marketing agency, launched a new tool called Spark to help SEOs test and deploy SEO-related changes on their own without developer ...
Four E-Commerce SEO Trends To Prepare For In 2019 Forbes
We are nearing the end of the year, which means you need to start preparing next year's SEO strategy now.
Mid-Year Review: The Five SEO Trends Taking Shape In 2018 Forbes Now
Just when you think you have Google's search engine optimization (SEO) algorithm figured out, it changes. It's a never-ending system that started off as nothing ...
SEO: 6 Critical Reports on the New Google Search Console Practical Ecommerce
Google continues to migrate important search engine optimization tools to the new Search Console. Several more tools moved over the holiday season. But the ...
SEO: Is It Really Dead? Forbes Now
The goal in business is to make money. Right? We all know it, but how can we achieve it in today's increasingly competitive online world â and how is digital ...
Writing for SEO Is Writing for Humans The Content Standard by Skyword
As it turns out, the things that people look for in *content*âan answer to their search intent, readability, etc.âare also what search engines prioritize.
Google, Yahoo!, Pandoras Box And The Lottery
In the fall of 1990, the musical group Snap had a monster number one hit record called, "I've Got The Power."Nowadays, a search engine and a directory (AKA) Google and Yahoo!--number one and number two respectively, have "the power," and we handed it to them on a silver platter.
Google Rankings - Achieving a Top 10 Position in Google - Part 2
Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume.
SEO, the Simplified Version
Lets get things straight. SEO is a very competitive market.
Arrogant Overture Placing Greed Ahead Of Their Customers Needs
According to the dictionary, the definition of the word "overture" is as follows:"An opening or initiating move toward negotiations, a new relationship, an agreement, etc.; a formal or informal proposal or offer.
Blogging, Spamming, and Blog Spam
Email marketing once proved to be immensely effective, but the greedy and idiotic polluted the well by spamming the planet with everything from weight-loss products to sexual enhancement drugs and beyond. Because of the stench, filters and laws have been created to attempt to fix the problem, but still the Internet is polluted with more and more junk each day.
Building Link Popularity As Easy As 123
The most difficult area of SEO is building link popularity. You may be thinking why? Because there are no easy ways to build link popularity.
Search Engines: Tips and Strategies on Getting Listed and Ranking High for Newbies
You've got a website. You've put countless hours into it, tweaking the look and feel and making sure all the links work.
Search Engine Optimization Techniques
Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e.
DIY SEO - Part 2 Tags n Things
Part 2 Tips 4 tagsMeta tags are the descriptive tags used by website designers to explain to the search engines exactly what your website is all about. They look like this,title Put title of your page here, include important keywords /titlemeta name="Description" content="Put a short keyword rich description of your site here" /meta name="Keywords" content="Put your keywords in here" /meta name="AUTHOR" content="Your name or company name here" /meta name="COPYRIGHT" content=" Your name or company name here " /meta name="DISTRIBUTION" content="Global" /meta name="RATING" content="General" /meta name="robots" content="index, follow" /meta name="revisit-after" content="1 Week" /meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /Note: the opening and closing brackets have been missed off to make this article compatable for publication.
How To Choose Keywords Before they Skyrocket in Popularity
Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by today's highly competitive standards is just not good enough.
Why Top Search Engine Placements Never Move?
#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these techniques), let's instead look into how companies who do end up aquiring them, never seem to loose them..
Your Top Search Rankings at Yahoo & MSN Search are Worthless
It seems I now do this rant every single year when traffic statistics are discussed in web industry news. Last week I posted to my Reality SEO blog that referred traffic numbers are the only statistic that webmasters should be concerned about when looking at their search engine rank.
Maximising Google's PageRank of Your Website to Maximise Traffic
Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it.
The 7 Points of Do-It-Yourself SEO
Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?The answer is: Yes, you can! The basics of search engine optimisation in applied web marketing are simple. It's all to do with the keyword content of your text copy, and can be summarised in seven points.
Pay-per-click - the Ultimate Tool to Boost Affiliate Sales
The old ways are not always the best ways.The traditional model of making money from affiliate products was simple.
Search Wars! - MSNs Opening Salvo
With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google.
The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in Google
The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in GoogleYou know the scenario. You get an occasional click from Google for a certain keyword.
Internet Marketing and Search Engine Indexing.
The world of internet marketing is a highly competitive place. As a beginning internet marketer there are some basic things you should know about how search engines spider and index your web site.
How and Why to Avoid the SEO Mania
The WhyBut what is the reality of reaching a number 1 position on any of the big three search engines - Google, Yahoo, and MSN - and staying there? Somewhere between a remote possibility to impossible.Why? Because there are well over 16 million websites battling for the number 1 position on "any" given day.
Ten Steps To A Well Optimized Website - Step 3: Site Structure
Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts.
|home | site map|