SEO Information

SEO Information

Beyond Hits!


Your Website visitor reports are a goldmine of information. If you don't review these on a regular basis, you can't fully evaluate the return on your Web investment.

Abandoned by Google! Googlebot, Wherefore Art Thou Googlebot?


As a search engine optimization specialist I often optimize existing web pages for small business clients, upload them to the site and see pages re-indexed by Google within a week. This only happens with existing business sites that have been online for a few years.

Beyond Search Engines


Some webmasters report that search engines account for 75% or more of their total website traffic. However, it's important not to become too dependent on search engines for new business.

An SEO Checklist


Search engine optimization is on every webmaster's mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free - that's hard to beat.

Link Popularity Pitfalls


As we all know Google uses their PageRank technology to measure link popularity by counting the number of inbound links to your web pages, and it is one of the many factors influencing your ranking. Most website owners do not utilize properly what PageRank they already have.

Analyzing Googles Backlinks Is Close To Worthless


Linking for Fun and Profit


Well actually, linking isn't fun at all. In fact, it's quite tedious.

Five Short Quick Tips on Web Page Titles


By Catherine FranzSearch engine spiders read and record page titles first. Here are five tips on how you can get the search engine spiders to read your titles and use them in their optimization process:1.

Google Slavery...Old Habits Die Hard


For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could only be described as bizarre. Enough time has now passed that the dust has somewhat settled and there are three main (from a traffic standpoint) sites for quality natural searches.

Linking for Traffic not Positioning!


With more and more experts and search engine enthusiastsclaiming the right way and the wrong way to handle linkswapping, link exchanging or reciprocal linking! You can tell something is important when there is more thanone name for it! GRIN! There are also two schools of thought on the reasons linkswapping. The first reason for link swapping has always been to carryfavour with Search engine rankings.

Google Page Rank Is Dead - Or Is It? - Part I


For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly.

Hens Lay Eggs (HLE) by Silke Stahl


"HLE" is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in my Network Marketing Group - it stands for "Hens Lay Eggs" and is a take on the exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM.The MLM exponential growth chart makes sense mathematically but is flawed.

Content Management Systems Eyeball SEOs


Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems.

Copywriters: Make Friends with Search Engine Optimization


I don't know about you, but I felt a lot of internal resistance when it was first suggested to me that I write 'for' the search engines. Years of training and habit, and a lot of pride, turned me against the idea of adjusting or changing my copy to suit 'spiders'.

The Search Doesnt End at Your Homepage


In a recent report for a new client, I wrote: "Remember, a visitor's search doesn't end when they leave Google. Their search and the phrases associated with it continue right through to the completion of the task they have in mind.

More Articles from SEO Information:
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Search Engine Journal

Growing Traffic Outside the SEO Paradigm
Search Engine Journal
Recent articles have expressed dismay that Google is sending less traffic. The underlying assumption is that Google is the Internet and without Google we wither. That's actually not true. SEO is not the only traffic driver. Online success does not ...
How to effectively track SEO performanceKnowTechie
Google: IP Addresses Don't Matter For Backlinks & Search RankingsSearch Engine Roundtable

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Search Engine Land

SEO agencies – Important questions to ask before choosing one
Search Engine Land
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves. This article is not an exposé of bad ...
Technical SEO is now a leading search ranking factorBusiness MattersBusiness Matters

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Marketing Tech

SEO ranking – The factors you need to focus on in 2018
Marketing Tech
Search engine optimisation (SEO) is not what it used to be. No surprise there, just think of an industry that hasn't changed over the years. The reason SEO isn't the same, however, is because the rules and ethics keep changing and are pretty much ...
SEO Ranking– What factors you need to focus on for your siteNetimperative

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Forbes

SEO Is A Must For Small Businesses: Here's How To Get Started
Forbes
If this means you have to take a crash course on search engine optimization (SEO), so be it. Another option is to create your website and then solicit SEO services from a reputable company. Although you may not have a large budget as a small business ...
Move Past Beginner's Level Link-Building Practices to Improve SEOMarTech Advisor

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CPAPracticeAdvisor.com

Why Local SEO is Important to Accountants
CPAPracticeAdvisor.com
As the Internet and Google is ever-changing, so is the behavior of its users and their needs which are currently shifting from global to locally-oriented searches. Currently it's estimated that 59% of Internet searches are now performed with local ...



Forbes

15 Common SEO Mistakes To Avoid
Forbes
Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you have to keep up with the ever-changing search engine algorithms. Of course, in the ...
The benefits of using SEO for your small businessAugusta Free Press
Hiring The Right North London SEO CompanyThe Frisky
Why You Should Hire An SEO Marketing Expert For Your Law PracticeTG Daily (blog)

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Forbes

Three Simple Steps To Seasonal SEO Success
Forbes
'Tis the season for seasonal SEO. Now you're asking: “Wait, seasonal SEO. Is that even a thing? I thought SEO was a long-term strategy.” Yes, seasonal SEO is surely a thing -- a big thing -- that should work hand-in-hand with your long-term strategy.



5 ways ignoring SEO could affect your bottom line
Search Engine Land
There's a common misconception that the financial benefits of SEO are not as clear as say, social media or PPC. But anyone familiar with SEO knows that it is highly measurable and in most cases even better value for money than both social media and PPC.

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Forbes

Rich Snippets: A Valuable And Underutilized SEO Strategy
Forbes
In reviewing your latest digital marketing strategy, perhaps you feel like you've dotted all your i's and crossed all your t's, yet you're still not ranking as high as you'd like. You've optimized the title tags and meta descriptions and targeted all ...



CMSWire

Why SEO Efforts So Often Fall Short
CMSWire
The inability to get people to implement SEO recommendations is the most common SEO fail of them all. I know, this sound like a no-brainer — but it's one of the biggest issues that we deal with as an industry. Often SEOs can explain perfectly why ...


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