Your Website visitor reports are a goldmine of information. If you don't review these on a regular basis, you can't fully evaluate the return on your Web investment.
Abandoned by Google! Googlebot, Wherefore Art Thou Googlebot?
As a search engine optimization specialist I often optimize
existing web pages for small business clients, upload them to
the site and see pages re-indexed by Google within a week.
This only happens with existing business sites that have been
online for a few years.
Beyond Search Engines
Some webmasters report that search engines account for 75% or more of their total website traffic. However, it's important not to become too dependent on search engines for new business.
An SEO Checklist
Search engine optimization is on every webmaster's mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free - that's hard to beat.
Link Popularity Pitfalls
As we all know Google uses their PageRank technology to measure link popularity by counting the number of inbound links to your web pages, and it is one of the many factors influencing your ranking. Most website owners do not utilize properly what PageRank they already have.
Analyzing Googles Backlinks Is Close To Worthless
Linking for Fun and Profit
Well actually, linking isn't fun at all. In fact, it's quite tedious.
Five Short Quick Tips on Web Page Titles
By Catherine FranzSearch engine spiders read and record page titles first.
Here are five tips on how you can get the search engine
spiders to read your titles and use them in their
Google Slavery...Old Habits Die Hard
For the first few months after Yahoo decided to go their own way
with natural search (and MSN decided to get serious about the
search business), the search results provided by those two could
only be described as bizarre. Enough time has now passed that
the dust has somewhat settled and there are three main (from a
traffic standpoint) sites for quality natural searches.
Linking for Traffic not Positioning!
With more and more experts and search engine enthusiastsclaiming the right way and the wrong way to handle linkswapping, link exchanging or reciprocal linking!
You can tell something is important when there is more thanone name for it! GRIN!
There are also two schools of thought on the reasons linkswapping.
The first reason for link swapping has always been to carryfavour with Search engine rankings.
Google Page Rank Is Dead - Or Is It? - Part I
For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly.
Hens Lay Eggs (HLE) by Silke Stahl
"HLE" is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in my Network Marketing Group - it stands for "Hens Lay Eggs" and is a take on the exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM.The MLM exponential growth chart makes sense mathematically but is flawed.
Content Management Systems Eyeball SEOs
Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems.
Copywriters: Make Friends with Search Engine Optimization
I don't know about you, but I felt a lot of internal resistance when it was first suggested to me that I write 'for' the search engines.
Years of training and habit, and a lot of pride, turned me against the idea of adjusting or changing my copy to suit 'spiders'.
The Search Doesnt End at Your Homepage
In a recent report for a new client, I wrote:
"Remember, a visitor's search doesn't end when they leave Google. Their search and the phrases associated with it continue right through to the completion of the task they have in mind.
More Articles from SEO Information:
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