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Search Engine Marketing Hype Killing Small Businesses
Think about the first thing you ever heard about "marketing a website" on the web. 99% of the time the first words anyone ever hears are "search engine marketing.
The SEO Gurus poem
Am I alone as I survey that vast wilderness outside,Sat at home every day fettered by my own foolish pride,I may believe I can conceive stunning cunning plans,Yet I perceive the web I weave is lacking vital strands,It may transpire my destiny is to conquer virtual space,But I must wire the best of me to another spidery face,For although knowing everything about business and site,To grow means throwing other experts in to get it right,So even this experienced spider who spins webs so fine,Needs for bliss a guider to show the whole world online,His creation, born bred and reared , now standing serene,Will evoke elation and be revered if it can only be seen,There's no point in Picasso no mike in Michelangelo,If the joints a no go and the sound man doesn't show,So that treasure you're concealing from total global view,Measures up and has meaning with others helping you,We all have inborn talent and also inborn failings,So often scorn a balance, chained to our own railings,And our world misses a website that deserved to be a star,But not unfurled in all its might, merely cowering from afar,Why not take your Van Dyke, or Rembrandt seen by few,And let us make it see the light, exposed to global view,Don't hide them in shadows behind barriers of your mind,Where pride and jealous arrows make them hard to find,Instead turn to experts just as good as you would like to be,Who you'll learn to trust, and who will set your website free.John Fowler trained as a Mathematican and has worked in the IT industry for over 30 years, much of the time in sales related functions.
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Google now checks the year your domain name was first registered.This just makes sense.
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Keyword analysis is a major part of search engine marketing. Choose the right key phrase,check the market and calculate the ROI in terms of time and money.
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Once again I seem to be writing about Google. The reason Google keeps cropping up in these articles is that:Google is a innovative company always coming up with new ideas to keep one step ahead of the competition.
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If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.Many years ago, it was quite easy to draw effective traffic, as a good content-driven site, with good products, was enough to get a Web site ranked highly in the Search Engines.
Companies Cash In on Your Search Engine Ignorance
This article will cause many companies to stir, but it's about time someone started speaking against these services.It really angers me when I see the numerous services that boast they will increase your traffic by submitting your web site to umpteen different search engines.
Search Engine Position Report
Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally.
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Launching a new website with enough acceleration to rise above this ever increasing daily din needs some force. It is common to see a website with a different name and various product or service offerings with equally unrelated names.
Google Tests Expanded Search To Include Printed Works
Google Labs is currently testing Google Print, which returns results from within scanned printed books along with Google's standard web search results. The searcher doesn't have to do anything special - the printed work results are already included in the Google database.
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Search engines determine their rankings based on two things: Is your site relevant? (Optimized for certain keywords) Is your site important? (Many links back to your site from other sites) Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you're competing against (and how hard they're trying).
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What once many people thought they had a penalty, is now being called the Sandbox Effect and is causing new web sites not to rank very well in the search results of Google, not even for the least competitive phrases. Meaning that a filter is being placed on new web sites and cannot rank very high for most words or phrases for a certain amount of time.
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In the following article I will give you some basic guidelines to follow in order to help get your web site ranked at the top of popular organic search engines. More detailed information can be found in our DIY Internet Marketing Guide "Start at the Beginning" Click here for an excerpt: http://www.
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First of all you need to get a blog. If you don't have one yet, you can get one for free by going to www.
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The attraction of Pay Per Click (PPC) online advertising is undeniable. Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much you're going to spend.
HTML Title Tags Dictate Your Rankings
There are a lot of things in Search Engine Optimization when done to your site that can increase you rankings. But one aspect that always comes up and that always affects your rankings in a huge way is altering the title tag.
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